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Expert Advice: When to Start a Business?

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“What do the Experts Say About When to Start a Business?” David Mitroff, Ph.D., was featured in a Smart Business Hacks advice article about when to start a business. They asked many entrepreneurs and other small business experts and the responses … Continue reading

“The place where old-fashioned malls are beating Amazon: Small-town America”

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How is online shopping affecting regional malls? Online shopping has now become America’s favorite method of consumption, while older malls are finding themselves with deserted departments and leases to fill. David Mitroff, Ph.D., was interviewed for a Washington Post article … Continue reading

Industry Expert Tips: Build a Brand on Social Media

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David Mitroff, Ph.D. was interviewed for an expert roundtable blog article on developing a brand for businesses via social media strategies.  While developing your business’ brand and story requires strategy, there is now the expectation of implementing marketing efforts around social media. In fact, it … Continue reading

Actionable Tips for Restaurant Social Media

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David Mitroff, Ph.D. wrote a guest blog article for OnDeck, a financial service company based in New York. As a Marketing Expert, he shared tips regarding restaurant social media strategies, leveraging these platforms as tools for brand marketing: Is Your Restaurant Social Media … Continue reading

How Podcasts Can Help Your Brand and Business

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David Mitroff, Ph.D., was featured in a Huffington Post article about how the popularity of podcasts can either benefit or harm one’s PR efforts. The article questions whether or not “hosting a podcast a good PR move, or a soul-sucking obsession … Continue reading

Overrated Interview Questions

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David Mitroff, Ph.D., was featured in an article for LA Intronet, a recruitment industry specializing on Sage, Finance and IT positions across all industries, about the 10 top most overused and overrated interview questions. As job seekers are preparing for job … Continue reading

Reaching Consumers by Showing Empathy

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David Mitroff, Ph.D., was featured in ANA Magazine about focusing on empathy within marketing. Effectively marketing to the biggest demographic of consumers can require some measured and well-thought out approach. Most brands can successfully attract the Millennials to their products and … Continue reading

Side Show: Side dishes can be star players on restaurant menus

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There’s no need to sideline your side dish offerings! David Mitroff, Ph.D. was interviewed and featured in el Restaurante Magazine in an article on how side dishes can be incorporated into a main meal. There are creative ways to utilize the side dishes themselves … Continue reading

Call Forwarding

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Ever missed an important business call because you were out of the office? Or needed to run an errand but didn’t want to leave the office phone unattended? Call forwarding is innovating the business space, as you can now take … Continue reading

“Lost Your Biggest Customer? Here’s Your Survival Plan”

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It’s easy to let yourself rely on big, lucrative clients. But what happens if they ditch you? David Mitroff, Ph.D. was interviewed and featured in the March 2017 issue in Inc. Magazine in an article that discusses how to recover … Continue reading

“Social Media Users Post About Their Dogs Six Times Per Week”

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Featured in NBC News, David Mitroff, Ph.D. gave his insight about the most popular social media subject: dogs. There is a new study that claims dog owners post pictures and type bout their pet dog on social media an average of six times per week. … Continue reading

3 Ways Bay Area Hotels Can Improve Their Free Wi-Fi Services

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“Do you have free Wi-Fi? What is the password?” are perhaps most frequently asked questions a hotel front desk agent in the Bay Area receives at check-in and on the phone. If a hotel business does not offer free Wi-Fi … Continue reading

Top Party Boat Rental Companies In The Bay Area

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Top Party Boat Rental Companies In The Bay Area With the beautiful San Francisco Bay views and famous skyline, the Bay Area boasts a large array of party boat rental companies. Each company has different amenities, prices, and overall customer … Continue reading

“5 Things Preventing You From Being Transparent”

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Don’t let missed opportunities to problem-solve affect your leadership. David Mitroff, Ph.D., shares his perspective with Entrepreneur about being transparent in the workplace: “When something bad happens, like a dip in profits, instead of hiding the information from employees, approach it … Continue reading

“How to say goodbye to job burnout in 2017”

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David Mitroff, Ph.D., was featured on Monster.com giving tips about what you can do right now to refresh at your current job. The key is to reflect on the experience so far: “The best way to reignite passion for your job is to revisit … Continue reading

“Why Competition Can Be A Great Thing For Millennials At Work”

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David Mitroff, Ph.D., was featured in Forbes regarding the millennial desire for collaboration in the workplace that often competes with an intentionally competitive work environment. “At its best, competition is a fun way to help people better understand their roles and … Continue reading

WP Engine’s Performance Tool: Evaluate Your Website Speed

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Every second counts, optimize your WordPress website with the Performance Tool from WP Engine Now that it’s expected for any business to have a website, it’s critical to see how well your webpages are doing in terms of growing your business. It … Continue reading

“Meet the Bay Area’s fastest-growing private companies of 2016”

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David Mitroff, Ph.D., was featured in San Francisco Business Times regarding the top fastest-growing private companies in the San Francisco Bay Area and what common attributes they all have in common. “What these companies do have in common, regardless of … Continue reading

“Orrick law firm offers student loan relief for new hires”

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David Mitroff, Ph.D. was featured in Northern California Record regarding Orrick, Herrington & Sutcliffe LLP, a law firm lauded by Vault.com for having this year’s best summertime legal associate training program and the second-best diversity program in the nation is … Continue reading

Utilizing Social Media for Law Firms

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There are several prominent social media platforms that offer San Francisco Bay Area law firms unique ways to reach new and existing clients. Instead of relying solely on a website, firms can take advantage of Facebook, Instagram and LinkedIn to … Continue reading

Three ways to translate your beautifully interior design into gorgeous restaurant website design experience

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In today’s market, customer’s first impression of a restaurant is their impression of their website.  A website has to be informative as well as immerse the customer into your brand.  Here are a few strategies to apply to your web … Continue reading

Promotional Models As An Effective Marketing Strategy

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One way to attract attention to a product or service is to hire a promotional model. Promotional models are a type of brand ambassador, except they do not have a long-term commitment to embody the brand or be a person … Continue reading

How Luxury brands market their products differently than traditional products

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In today’s competitive market, real luxury brands need to find a way to connect with customers in more creative ways without loosing its cachet and mystique, but how can luxury brands distinguish themselves from mainstream brands and traditional luxury? It … Continue reading

How Can Physicians Leverage Social Media

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Right now is the best time for physicians to start leveraging social media. From a professional point of view, it’s understandable that physicians might be a little hesitant on being active on social media. Many will argue that it’s probably … Continue reading

Top Gluten-Free Restaurants in San Francisco

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The Bay Area boasts a wide array of restaurants that cater to all types of palettes and tastes. However, even with so many amazing restaurants to choose from, people with gluten sensitivity may have a more difficult time in finding … Continue reading

Advertising Techniques to Learn from T-mobile

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T-Mobile has taken an innovative and game-changing approach to marketing its wireless service. By taking a risk and condemning its own industry and competitors, T-Mobile was able to gain 22 million subscribers. Here are a few strategies from T-Mobile’s “Uncarrier” … Continue reading

How To Be a Business to Business Broker

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When it comes to opening a restaurant or retail business,” location, location, location” is as important as the operation of a business. The facilitator of the buying and selling process is the business broker, a position of which is often … Continue reading

How Much Do Keynote Speakers Charge?

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Are you looking to transform your event or conference? Hiring the perfect keynote speaker will guide the conversation and establish a theme that will encourage, inspire, and unify your audience. There are many factors that determine the price range of … Continue reading

6 Ways to Create a Competative Edge With Mobile Marketing.

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Mobile marketing is, quite simply, how it sounds—marketing on, with or through a mobile device. With technology at the forefront of today’s society, it would be crazy for businesses to not take advantage of technology. Between the many modes of … Continue reading

Top 10 Bay Area Technology Law Firms

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Nowadays lawyers can accommodate you with everything, however, when it comes to the large population of the Bay Area tech industry, you need to make the best decision in order to gain an advantage in this competitive market. Here is … Continue reading

San Francisco Bay Area Real Estate Marketing

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Real Estate Marketing can simply be print-out listing posted on the community board by the local park and rec. Real Estate itself is the trade of selling and buying properties from homes, to office space or a corporate building. The … Continue reading

TOP 5 CRM Softwares for Small Business Competitive Advantage

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When it comes to data optimization, and thorough information analysis for potential or current leads, CRM software as a service is your best bet for business operations. CRM stands for Customer Relationship Management, a nationwide business development tool, used by … Continue reading

Oakland Restaurant Week 2016

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The fifth annual Oakland Restaurant Week kicks off Thursday, with more than eighty participating restaurants offering special menus from January 14 to 24. For the budget-minded prix-fixe menu aficionado, it’s the happiest time of the year — especially because Oakland’s … Continue reading

Holiday Party for Lead & Partnership Conversion

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Think of marketing like a funnel. Customers start at one end of a funnel, not fully aware of all the available products and services in the market. To attract these customers, companies can generate leads that will help to spread … Continue reading

Recruiting for Top Talent in San Francisco

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The workforce is continually transforming. Due to the aging Baby Boomer generation and the rapid growth of innovative technology, companies are becoming more vigilant than ever in the recruitment process for great talent. Especially in such a concentrated city such … Continue reading

The Latest Trend in San Francisco Restaurants: Brunch

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One word that best describes the latest San Francisco restaurants is “hip.” One reason for the growth and popularity of these types of hip and trendy restaurants, coffee shops, and bakeries is because of San Francisco’s population transformation. Ever since … Continue reading

How to Publish a Successful Post on LinkedIn

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As the leading professional networking site in the world, LinkedIn has transformed the traditional process of recruitment and job search. Recruiters largely use LinkedIn to buy access to data about LinkedIn users for hiring purposes. Job seekers use this space … Continue reading

Top 5 of the best Napa/Sonoma Winery Tours

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People come from near and far to experience the most tart, tangy, or crisp wine in an exquisite setting. In the U.S., more wineries than ever are open and eager for everyone to drop by. Napa Valley, Sonoma Valley, and … Continue reading

Top 3 Dating Apps

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Top 3 Dating Apps The world of dating is being transformed by a new age of technology and innovation. In the olden days, the gentleman would court the lady by asking for permission from the woman’s father. There was always … Continue reading

Most Popular Neighborhoods of San Francisco

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Have you ever wanted to experience San Francisco like a local? Well, here is a quick and easy guide to some of the best eateries and attractions in the most popular neighborhoods of San Francisco. Chinatown As one of the … Continue reading

Curated Clothing for Men

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There’s a new way to online shop these days, and it is becoming easier than ever, with our busy and fast paced lifestyles. A subscription box is a great way to receive products that you either already love, have or … Continue reading

The Key to Networking for Recent Graduates

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Have you recently graduated from college? Are you still searching for a job in this economy? What is the one advice that everyone tells you to do? Network. Network. And network some more! 63% of people find jobs by tapping … Continue reading

Shared Workspaces in the Bay Area: WeWork and What Makes It Different

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Are you new to the Bay Area and hoping to expand your network? Do you need to book a meeting room when you travel? Do you want a flexible workspace nearby? With a rise in flexible work options and alternative … Continue reading

How Google Express is Shaping Shopping Habits

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Google Express is a new platform for online shopping that offers same day or overnight delivery from local retailers. It has a member-exclusive offer of free delivery upon a $15 purchase on qualified items. New members receive a three month … Continue reading

Top 9 Tools to Promote Events

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  LinkedIn events: The most recent application to receive an overhaul as millions of members have been increasingly utilizing the tool to source and sign up to attend local or industry related events. It benefits event organizers, marketers and professionals … Continue reading

How to Use Social Media to Promote Events

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There are endless ways to use social media to promote your events and keep in touch with the attendees. Where to start?  To begin, you will need to create a marketing plan. The use of a marketing plan is to … Continue reading

Casting Call for Small Business Makeover Show

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The producers of Biggest Loser/NBC, Project Runway/Bravo, Project Greenlight/HBO and many more, are currently casting innovative startup entrepreneurs, retail strategists and social marketing experts, age 21-35, for three on-camera coach roles on an new, uplifting business makeover show. With this … Continue reading

Advantages in Using The Cloud for Your Business

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There is nothing that makes a business easier to manage than the ability to have quick, ubiquitous information sharing. These days, everything is moving to “the cloud”, a system that involves a large number of computers that can be connected … Continue reading

Summary of Piedmont Avenue Services

  • Business Development Consulting
  • Customer Experience; Loyalty Marketing Programs
  • Brand Awareness and Positioning
  • Business & Sales Strategy
  • Internet Social Media Marketing
  • Website and Internet Marketing Optimization
  • Managed Marketing and Email Services
  • Creative Front of Mind Customer Interactions
  • Streamlining Operations; Technology Integrations

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