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Direct Mail Campaigns: Junk or Not?

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              Direct mail campaigns send information and marketing advertisements to people through the postal service. Marketers in the Bay Area can target the UC Berkeley campus community with direct mail pizza coupons. Communities in … Continue reading

Seafood Watch – A Partnership for Better Food and a Healthier Environment

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For any San Francisco Bay Area restaurant that prepares seafood, you can consider partnering with Seafood Watch, an organization that stems from the Monterey Bay Aquarium. Seafood Watch seeks to bring awareness to environmentally friendly fishing and farming techniques. Both … Continue reading

Lessons to be learned from the TV Show Hotel Impossible

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Hotel Impossible is a reality TV show on Travel Channel, featuring a hospitality expert Anthony Melchiorri and his team giving professional advice and consultation to hotels. This popular show is at its 7th season already since it began airing in … Continue reading

Hiring and Staffing in the San Francisco Bay Area

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You’ve just received a second resignation at your San Francisco engineering office, and you need an experienced person fast. Do you post the job on your company website and hope for the best, engage the services of a recruiter, or … Continue reading

UC Berkeley’s Top Business Clubs: “Are you interested in business?”

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UC Berkeley’s Top Business Clubs: “Are you interested in business?”  UC Berkeley is one of the top academic institutions in the country, and with its large and diverse student body, there is no shortage of clubs to join. Check out some … Continue reading

Ted Talk, A Positive Twist on GMOs: Benefits and Pros of Genetically Engineered Agriculture

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Living in the San Francisco Bay Area, you are probably aware of the GMO debate that’s been stirring around and causing quite a commotion among our agriculture and restaurant industries. If you haven’t heard, GMOs stand for Genetically Modified Organisms, … Continue reading

Things To Do Around UC Berkeley

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The city of Berkeley is a thriving metropolis, where you can find unique shops, restaurants, coffee shops and bars, and unique people to match! It is also home to one of the top public institutions of higher learning in the … Continue reading

Using Model Mayhem to Launch Your Career

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Are you ready to launch your career in modeling? Struggling on where to start? You don’t have to live in a fashion capital such as Los Angeles or New York City to use this fast growing modeling site. Even living … Continue reading

Best Designed Bars in the Bay Area

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Who doesn’t love a couple of beers with friends, or a nice cocktail after a long day at the office? Of course, it helps for your surroundings to be aesthetically pleasing. So when you are in the mood, check out … Continue reading

Best Boating Destinations in the San Francisco Bay Area

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Looking for an exciting excursion on the San Francisco Bay? Or a good excuse to get out on the water? Whether you have your own vessel or are planning to rent one, here’s a brief list of some great places … Continue reading

UC Berkeley Haas School of Business

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The renowned Haas School of Business is the oldest business school at a public university in the United States, and is consistently ranked within the top ten business schools in the world by the US News & World Report. A … Continue reading

2015 Bay Area Michelin Bib Gourmand Restaurants

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Published for over more than hundred years, the Michelin Guide is the oldest restaurant reference guide in the world. Known for propelling the success of restaurants with their star rating system, the Michelin Guide also publishes a Bib Gourmand list, … Continue reading

The Ten Most Yelp-Reviewed Restaurants in San Francisco

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Ike’s Place Ike’s place is a grab-and-go sandwich shop conveniently located near 16th and Mission Bart Station. Ike’s has an overwhelming variety of sandwiches and an option to customize them as well. With reasonable prices (average: $12) and glowing recommendations … Continue reading

Oakland’s Blue Bottle Coffee’s Fast and Faithful Following

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If you live in the San Francisco Bay Area, you’ve probably heard of Blue Bottle Coffee by now. With lines out the stores and around the corner and bags flying off the shelves, you might wonder what makes this brand … Continue reading

Pizza with Pizzazz at Forge Restaurant

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Oakland’s Jack London Square fuses the historic with the up and coming, but one thing it has always been known for are its array of elegant dining options, purveyors of fine seafood, and colorful multi-ethnic cuisines. While maintaining this reputation, … Continue reading

Bay Area Streetwear Brands

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Born from the influence of west coast surf and skate culture, streetwear is a distinctive genre of fashion that has grown to represent a spectrum of subcultures ranging from hip hop styles to Japanese street fashion. Just as Southern California’s … Continue reading

Curated Clothing for Men

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There’s a new way to online shop these days, and it is becoming easier than ever, with our busy and fast paced lifestyles. A subscription box s a great way to receive products that you either already love, or come … Continue reading

The Key to Networking for Recent Graduates

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Have you recently graduated from college? Are you still searching for a job in this economy? What is the one advice that everyone tells you to do? Network. Network. And network some more! 63% of people find jobs by tapping … Continue reading

Brand Advocates; New Age Marketing

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Are you looking for free marketing, special perks, and a steady growing base of dedicated customers? No, this is not a dream. Whether you’re looking for free and easy marketing for your start up or current business or you’re a … Continue reading

Top 20 California Chefs

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Michael Chiarello is an award winning chef, tv host, and sustainable farmer. Host of Easy Entertaining with Michael Chiarello on Food Network and NapaStyle on Fine Living Network, Michael displays 25 years of experience as a restaurateur specializing in California … Continue reading

What is a Brand Ambassador

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If you’re just getting started in the professional marketing world, you’re a college student looking to be an influence on campus, or just happen to love and be loyal to a certain brand, business,  start up, or app, then you … Continue reading

Top 25 Chefs in The Bay Area

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Are you a hungry Bay Area native? Do you ever feel like there’s nothing good to eat in this side of California? Fret not, for good eateries indeed exist in the San Francisco Bay Area and surrounding turf.  The following … Continue reading

Hospitality 101: Different Types of Accommodation and Marketing

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Everyone wants to travel the world and they all need a place to stay when they get there. That’s where you come in. If you’re looking to open up a hotel in the San Francisco Bay Area, or already own … Continue reading

Instagram for Business; A Guide for the Modern Entreprenuer

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  Upload, Edit, Share. It’s as simple as that! Instagram offers a unique, inexpensive, and easy way to market for your business and create a community for your customers. If you are launching a start up business, Instagram is a … Continue reading

How Technology Has Changed Project Management

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With the rise of tech, we’re seeing that it’s not just an industry, but a potential catalyst and tool in our lives to get stuff done. Internal task management: Wunderlist Take out the lists in your life and put them … Continue reading

The Harvard Business Review

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First founded in 1922 as a student publication for the Harvard Business School, the Harvard Business Review today is a leading publication that spreads content related to smart management from leading experts. While the target audience is global leaders, the … Continue reading

The Benefits of Social Media for Restaurants

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It’s no secret that social media seems to rule every aspect of our lives these days. Just take a look at the person nearby you next time you’re waiting in line at a coffee shop, or sitting on BART, they’ve … Continue reading

History of Ted Talks

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The first TED talk was in 1984 in Monterey, California and was a collective celebrating the convergence of Technology, Entertainment and Design—hence the name became TED. Now held around the world in the form of both official TED organized conventions … Continue reading

Ten Best Restaurants on Union Street in San Francisco

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If you are opening a restaurant in San Francisco or the Bay Area, we can look at successful San Francisco restaurants on streets like Union Street to get restaurant marketing and growth strategy ideas. Gamine A French Bistro with an … Continue reading

Ted Talk, The Happy Secret to Better Work

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“What does a Harvard student possibly have to be unhappy about?” It is a privilege to study at Harvard. Most people would be thrilled to have the opportunity to study at one of the most prestigious universities in the world. … Continue reading

History of the Claremont Hotel and Spa in Berkeley

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                    The iconic Claremont Hotel and Spa, pristine white against the Berkeley Hills, represents a unique history and hospitality that exudes authentic Bay Area charm. Overlooking the San Francisco skyline and … Continue reading

Popular Food Apps in San Francisco

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Do you yearn for better delivery options in the Bay Area? Are you often strapped for time and looking for healthy, yet affordable meal options? A number of food startups such as Munchery, Sprig, and SpoonRocket are popping up throughout … Continue reading

Wearable Tech, Fashion for the Future

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                  Looking for a new way to up the ante of your wardrobe—and your tech prowess? Wearable technology continues to hold increasing presence and promise for the future, as the blurring between … Continue reading

Ted Talk, How Great Leaders Inspire Action

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“How do you explain when others are able to achieve things that seem to defy all of the assumptions? For example, why is Apple so innovative?” Simon Sinek, a writer for major publications and graduate level professor at Columbia University, … Continue reading

Advantages and Disadvantages of the Use of Square on Businesses

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Are you a local business owner in the San Francisco Bay Area? Have you considered offering your customers flexible payment options? With a free app and a card reader that plugs into your iPhone, Android smartphone, or iPad, Square offers … Continue reading

What is Hootsuite and How to Use It for Business

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Hootsuite is a social media management tool, founded by Ryan Holmes in 2008, made specifically to enhance the social media experience for businesses. From large and small sized businesses and agencies, to corporations and government entities, Hootsuite is used to … Continue reading

Best Places to go on a Romantic Date in the Bay Area

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Be equipped with an impressive (and affordable) date destination for your significant other. Several classic wine and dine destinations in the Bay Area, for example, include a rooftop bar with a nice view of San Francisco, another bar with a … Continue reading

Pinterest for Business

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Pinterest is an interactive, pin-board formatted, website that allows users to showcase collections of different things they’re interested in. Whether it’s food, clothing, or different locations, Pinterest is a free service for users to visually bookmark these images (“pins”) into … Continue reading

Shared Workspaces in the Bay Area: WeWork and What Makes It Different

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Are you new to the Bay Area and hoping to expand your network? Do you need to book a meeting room when you travel? Do you want a flexible workspace nearby?   With a rise in flexible work options and … Continue reading

Google Express: What Is It & How Is It Changing Shopping Habits?

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Google Express is a new platform for online shopping that offers same day or overnight delivery from local retailers. It has a member-exclusive offer of free delivery upon a $15 purchase on qualified items. For new members, there is a … Continue reading

What is Stripe and Why Should You Use it

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You may have seen ads recently for Stripe.com, or the logo popping up on your news feed, or even seen local techies wearing their t-shirts. Unless you are familiar with it, or use it yourself, you are probably wondering what … Continue reading

Ted Talk, Elizabeth Gilbert: Your Elusive Creative Genius

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Writer of best selling book, “Eat, Pray, Love,” Elizabeth Gilbert begins her TED talk discussing the peculiarity she felt when people would come up and ask if she was afraid of living in the shadows of her own major success … Continue reading

Ted Talk, Rethinking College

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Alec MacMillen, a recent Middlebury college graduate and current Fulbright English Teaching Assistant Fellow at U.S. Department of State Bureau of Educational and Cultural Affairs, shares an eye-opening experience he had during the first few months of his college career. … Continue reading

Social Media’s Influence on Fashion

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It is no secret that in our day and age, technology and social media have revolutionized all aspects of our lives, from the way we keep in touch, the way we seek employment and build connections, as well as the … Continue reading

Oakland’s Most Popular Neighborhoods

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The East Bay’s renowned Oakland offers a variety of haunts, eats, and things to do in vibrant neighborhoods. The next time you are headed to Oakland, consider checking out some of the following neighborhoods and their respective quirks. Chinatown Come … Continue reading

Quick Guide to Apple Watch Apps for Foodies

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With the latest Apple device out on the market, it’s time to explore all that it can do. For all those “foodies” out there who are looking for help cooking at home or enjoying a night out, these helpful apps … Continue reading

Twitter for Business

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It’s no secret that in this day and age your business has to be connected via each and every social media platform. Of course, this would involve having a twitter as well. However, for a successful social media footprint, you … Continue reading

Ted Talk, The Key to Success? Grit

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Angela Lee Duckworth purports that the key to success manifests not in an astronomical IQ or dashing good looks, but in grit, which she equates to passion and perseverance for the long haul. She describes grit to entail having stamina, … Continue reading

Advancing Your Business with Google+

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Google is the most common search engine in the world. Learning how to utilize it for your business is imperative for your online success. In cities like San Francisco and Oakland, nightlife and businesses are multiplying constantly. To distinguish your … Continue reading

Ted Talk, The First Secret to Design is Noticing

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Look at the world as it is, not as it could be—Tony Fadell gives this advice as the approach by which to tackle the problems that we face and how we attempt to fix them. In this TED talk, Fadell … Continue reading

Open Table Reservation Widget for Bay Area Restaurants

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If you own a restaurant, or are active in the restaurant scene, you are probably quite familiar with the web application, Open Table. It is an easy resource to make reservations at a plethora of restaurants in your area, rack … Continue reading

How to Find the Perfect Internship

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If you are a college student, just entering the work force, or possibly even looking to change your career path, finding the right internship will be the perfect resume booster in terms of experience, networking and all around professionalism. The … Continue reading

New American Small Plates in Walnut Creek: Library on Main

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Most of us do not remember when the historic building on Main that was formerly known as Eleve, was first built as a library. But now, that same location is being revitalized into a new restaurant by owners and chef, … Continue reading

Ted Talk, How Schools Kills Creativity

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  Marketing, especially in the San Francisco Bay Area, thrives on creative chutzpah, and such boundless imagination fosters a vivacity that didactic teaching cannot. Modern day schools, for example, seem to be built more on merit than on originality. In … Continue reading

Ted Talk, How to Get Your Ideas Spread

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  In his invigorating talk at TED2003, Seth Godin shares on how the key to success is determined by how easily an idea can spread. He asserts that we live in a “century of idea diffusion,” and those who can … Continue reading

What We Can Learn from the TV Show Bar Rescue

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What is your favorite part of a bar? Is it the atmosphere, the drinks, food or service? Or is it all of the above? What are the different aspects that draws people into bars and prompts them to stay. Host … Continue reading

Seat Me, A New Technology for Bay Area Restaurants

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Restaurant owners in the Bay Area today know that customer service and efficiency is everything when running a successful business. When these two factors are not met, a restaurant can suffer greatly. No customer enjoys waiting hours for a table … Continue reading

Wine Walks in Walnut Creek

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If Livermore or Napa is too far for wine-tasting this summer, then head down to Walnut Creek for their annual Wine Walk. Walnut Creek’s one and only Wine Walk of 2015 will be happening on June 17th from 6-9pm. This … Continue reading

Restaurant Weeks in the Bay Area

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Restaurant weeks occur all throughout the year all throughout the Bay Area. This is a perfect opportunity to families to experience new restaurants or some of their favorite restaurants, at a reasonable and reduced price. The “Restaurant Week” concept began … Continue reading

Open Table Reservation System for Restaurants

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The advancement of technology has allowed many restaurants across the Bay Area to function much more efficiently. One useful application being utilized by many restaurants currently is the Opentable reservation system. This online reservation system allows you to reserve tables … Continue reading

Inner City Advisors in the Bay Area

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Inner City Advisors is an Oakland based organization that works with small business owners to create a more effective economic ecosystem by helping companies develop and create more jobs for local residents in the Bay Area. ICA works with entrepreneurs, … Continue reading

Growing Your Business With Pay Pal

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What makes Pay Pal different than a traditional merchant credit card processing service; Fee structure. While this can be very complex for most individuals, the fee structure for Pay Pal stays consistent unlike most processing services like it. With Pay … Continue reading

Regus Office Space for Bay Area Business Owners

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Bay Area business owners look no further than Regus for your everyday office needs. This shared workspace is ideal for small businesses that require office space or even virtual office space to improve their business. With Regus, business owners can … Continue reading

San Francisco Convention Centers

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Looking for a space for an event? San Francisco has many convention centers perfect for any type of event. Below is a list of the most popular convention centers and all they have to offer. The first is the San … Continue reading

Hospitality 101: Different Types of Accommodation & Marketing

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Everyone wants to travel the world and they all need a place to stay when they get there. That’s where you come in. If you’re looking to open up a hotel in the San Francisco Bay Area, or already own … Continue reading

Brand Ambassador

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If you’re just getting started in the professional marketing world, you’re a college student looking to be an influencer on campus, or just happen to love and be loyal to a certain brand, business,  start up, or app, then you … Continue reading

Wine Walks in Walnut Creek

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If Livermore or Napa is too far for winetasting this summer, then head down to Walnut Creek for their annual Wine Walk. Walnut Creek’s one and only Wine Walk of 2015 will be happening on June 17th from 6-9pm. This … Continue reading

Harvard Business Review  

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The Harvard Business Review is a leading publication that publishes content about smart management from leading experts. While the targeted audience are global leaders, the general public can also apply or take into consideration the various concepts that these leading … Continue reading

History of TED

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The first TED talk was in 1984 in Monterey, California and was a collective celebrating the convergence of Technology, Entertainment and Design—hence the name became TED. Now held around the world in the form of both official TED organized conventions … Continue reading

What is Hootsuite, and How to Use It For Business

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Hootsuite is a social media management tool, made specifically to enhance the social media experience for businesses. From large and small sized businesses and agencies, to corporations and government entities, Hootsuite is used to monitor all aspects of their audience … Continue reading

Instagram For Business: A Guide for the Modern Entrepreneur

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Upload, Edit, Share. It’s as simple as that! Instagram offers a unique, inexpensive, and easy way to market for your business and create a community for your customers. If you are launching a startup business, Instagram is a great way … Continue reading

Seat Me, a New Technology for Bay Area Restaurants

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Restaurant owners in the Bay Area today know that customer service and efficiency is everything when running a successful business. When these two factors are not met, a restaurant can suffer greatly. No customer enjoys waiting hours for a table … Continue reading

The Benefits that Social Media can have for Restaurants

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It’s no secret that social media seems to rule every aspect of our lives these days. Just take a look at the person nearby you next time you’re waiting in line at a coffee shop, or sitting on BART, they’re … Continue reading

Event Marketing

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This video includes how to use Event Marketing for Search Engine Optimization (SEO) and to drive traffic to your website, and leveraging events for Passive Marketing and Active Marketing.

Networking Event Leads

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Stacks of business cards? What to do with all the Business Cards you get from networking events? David Mitroff reviews the process he uses to scan business cards, determine who to follow up with after networking events, and then how … Continue reading

Marketing Strategies

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It’s as simple as Puppy Dogs and Ice Cream! David Mitroff reviews Marketing Strategies including Traditional Marketing / Selling versus Engagement Marketing / Selling. Today we can use Social Media for both Active Marketing and Passive Marketing to achieve greater … Continue reading

Wix: Free Website Building Tool

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In today’s technological society, there are lots of website building platforms such as Wordpress. In addition, there exist other easily operated DIY websites such as Wix that are easier to maneuver and only take about 10 minutes to personalize. Continue reading

Utilizing Instagram for Business

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The free service allows users to take a photo, apply a digital filter, and then share it with numerous Instagram users/followers. It also provides the ability to share your photos with other social networking sites including Twitter and Facebook, which expands … Continue reading

3 Ways Your Business Can Benefit From Using Foursquare

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Foursquare is a mobile social networking tool that allows users to check-in at a venue to connect with their environment and collect awards for sharing their experience. Continue reading

Benefits of Shared Workspaces

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Can’t focus at home but don’t have an office to go to?  A new trend emerging in the workplace is the concept of shared workspaces.  These shared workspaces provide business professionals with all of the same benefits of a professional … Continue reading

Pinterest for Business Best Practices

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Pinterest is a digital scrapbook where you can “pin” (post) and “like” the images you are interested in and users can follow each other. We outline below how businesses can use Pinterest as a Social Media platform to promote and … Continue reading

Let Eventbrite Help Organize Your Next Event

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Need help planning and promoting an upcoming event?  Let Eventbrite help!  Eventbrite is a free and easy online tool that helps you create, find and attend events.  With Eventbrite’s professional and customizable tools, planning an event is made easy.  Not … Continue reading

Eat Real Festival Oakland, CA. Jack London Square, September 21 – 23, 2012

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It’s about two months away and I’m already excited. The Eat Real Festival at Jack London Square, Oakland is described by the founders as a mix between street food festival, county fair, and block party where people can come together … Continue reading

Oakland Mayor Jean Quan and MC Hammer speak on Oakland Digital Literacy

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What do the Oakland Mayor Jean Quan and MC Hammer have in common? They both love Oakland and support Oakland Digital, a not-for-profit, with the mission is to educate, inspire and empower underserved communities to participate and succeed in the … Continue reading

Google Apps For Business Best Features

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Google Apps is a suite of Google Applications that are utilized by business. It is a cost efficient alternative to the Microsoft suite. Google has both pay and free versions. The standard pay version is $50 per year per user. … Continue reading

WordPress

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We work with our clients to create custom Websites including custom WordPress websites. Custom wordpress sites allow the client to have full control and make all kinds of custom features. Some people however want to make their own more simple … Continue reading

Your Groupon Offer – 5 Tips to Get More Out of Your Offer!

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So, you finally took the leap and created an offer for your business on Groupon. Think you’re done? Think again! Do you want to get even more out of your offer? How about converting all of those deal takers into … Continue reading

4 Ways to Optimize Opentable to Make Your Restaurant More Successful

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1. Join Promotions Find promotions you would like your restaurant to be a part of and join the lists. Joining promotions will increase your restaurant’s visibility to potential customers. 2. Deals & Offers Deals & Offers show your restaurant’s current … Continue reading

7 Tips for Writing a Successful Blog Post

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When writing a blog post everyone hopes to get their message across and gain readers. You don’t have to be a professional writer to accomplish this. We have outlined 7 Steps for writing a successful Blog post. 1. Select The … Continue reading

Ways to Improve Your Business With Twitter

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Twitter is a micro-blogging site with 140 million active users and one of the top ten most visited websites. With these statistics in mind, it is no wonder why businesses choose to engage in this key aspect of social media. … Continue reading

Facebook Best Practices for Business

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With over 900 million monthly active users and over 500 million daily active users, Facebook has become an important free mechanism to market and promote your business. Here are the top 5 ways Facebook is a good marketing tool for … Continue reading

9 Reasons the Facebook Timeline is a Positive Change for your Business Page

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All Facebook pages were forced to switch to the new Timeline format on March 30 2012, no matter if you wanted to or not. Here are a few reasons why this change may actually be a positive one for your … Continue reading

Why Participate in a 15% Back Charity Event?

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How it Works An agreement is made between a business and charity to have a portion of their sales go to a cause. Therefore when a customer mentions the charity while they patronize the business by buying a product or … Continue reading

Generating Leads from the SF Business Times Book of Lists

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The SF Business Times Book of Lists 2012 is an incredibly useful resource when it comes to broadening your client base in the San Francisco Bay Area.  To make the process even easier for you, we at Piedmont Avenue Consulting … Continue reading

5 Reasons We Love Basecamp

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Basecamp HQ is an incredibly intuitive and easy to use online project management tool. It facilitates project collaboration, and here at Piedmont Avenue Consulting it allows our team to stay on top of our many ongoing cooperative endeavors. Here’s what … Continue reading

Google Apps

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Google Apps (http://www.google.com/apps/) Google Apps provides Google for Businesses, including email, calendar, documents, and more. customized Business Cards, each one with a different design provides email, survey, etc system a variety of educational and motivational programs centered on business marketing, … Continue reading

What’s your story? Are you creating Brand Awareness?

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How well is your business telling it’s story? Do people remember what you do? Are others telling your story for you? This an email blast we sent out promoting our Social Media Score Report and upcoming client events.

Social Media Return On Investment Report

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Our Social Media Return On Investment Report shows how to increase business profits through creative marketing and sales strategies. The report defines social media, reviews how to measure the value of social media, outlines the key components in a social … Continue reading

Social Media Score

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Our Social Media Score Report is run to measure your business across the 9 key areas of the social media ecosystem we have defined. Our clients’ scores continually increase leading directly to greater marketplace awareness, stronger customer loyalty, and increased … Continue reading

Evaluate Online Competition

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Find at least 10 other companies, websites, etc. doing what you do. Then create a list in excel or database format. Then list: 1) the company name 2) website link 3) what you like about the business, website, services, products, … Continue reading

Summary of Piedmont Avenue Services

  • Business Development Consulting
  • Customer Experience; Loyalty Marketing Programs
  • Brand Awareness and Positioning
  • Business & Sales Strategy
  • Internet Social Media Marketing
  • Website and Internet Marketing Optimization
  • Managed Marketing and Email Services
  • Creative Front of Mind Customer Interactions
  • Streamlining Operations; Technology Integrations

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