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Brand Ambassador

If you’re just getting started in the professional marketing world, you’re a college student looking to be an influencer on campus, or just happen to love and be loyal to a certain brand, business,  start up, or app, then you should highly consider becoming a brand representative / brand ambassador for a company. If you are a business looking to expand, or gain a following in a certain location, or even a college campus, consider establishing a brand ambassador program. Since the SF/Bay Area is pretty much the tech and startup capital of the world, a brand ambassador position, should you meet the correct qualifications, shouldn’t be hard to find at all, and can make a seamless addition to build one’s resume.

Most companies look for outgoing and socially engaged individuals who are well known throughout their community or social sphere, have strong networking skills combined with a large network base, as well as an active social media presence. This gives people who run and write a personal blog more, leverage , and makes being a brand ambassador highly beneficial for them, as they, if they run a successful blog, have a large follower base to market the brand’s products too. Brands and companies love bloggers who mention their products since it is essentially free advertisement. If a blog is successful enough, they may even take out advertisements on blog’s site, or send you free products. After all, one of the perks of being a brand ambassador are free usage, free samples, promotional codes, and free things they give you to successfully and effectively promote the brand. Even a t-shirt with the brands logo or name can spark a conversation, which is important for a brand that is trying to grow.

Most brand ambassador programs will have minimal requirements, and can be not all that time consuming. Most requirements would consist of passing along promotional codes to friends and potential customers, referring friends, family and followers to sign up for the service provided, the app, or brand’s mailing list/website. The application is fairly simple, and you’ll have an edge up if you have a friend who is already an ambassador who can refer you. Sometimes you’ll be given free things with the brand’s logo to give to , friends and family, or if the brand ambassador program requires you to attend, hold, or work at events, which you will distribute coupons, provide information about the brand, and give out free promotional things, like sunglasses, pens, cups, shirts etc. So, depending on the brand, responsibilities can vary, but they are by no means equivalent to that of a full time job. However, if you are looking for new full time employment, and you choose to become a brand ambassador, if you go above and beyond, or if you prove to be an asset to the brand, they may hire you to be a part of one of their teams as a means of employment.

Luckily, we live in an area where there is no shortage of apps, new start ups, and branches of existing companies. Hence, that makes finding a brand ambassador position relatively easy! Brands that have local bases that hire brand ambassadors are Uber, Lyft, SpoonRocket, Postmates, Tilt, Thred Up, The Hunt, Getaround, Prezi, Nature’s Variety. Many beverages, soft drinks as well as liquors have ambassador programs, as do major retailers like Victoria’s Secret Pink. Of course, one of the most important attributes for a brand ambassador to have is a passion for what they are promoting. So seek out one your favorite apps, companies, or brands, or research startups that align with your interests, and you’ll be on your way to promoting something you love, and influencing others as a brand ambassador.

Want to learn more about Piedmont Avenue Consulting?

Call us at 510-761-5895 or use our self-scheduling tool to book an appointment to discuss your business further.

Piedmont Avenue Consulting, INC.
8 Yosemite Avenue #6
Oakland, CA 94611

Satellite Offices:

WeWork Berkeley
Piedmont Avenue Consulting, INC.
2120 University Avenue, 5th Floor
Berkeley, CA 94704

Contra Costa Small Business Development Center (SBDC)
David Mitroff, Ph.D., Piedmont Avenue Consulting
300 Ellinwood Way, Suite 300
Pleasant Hill, CA 94523

Oakland Metropolitan Chamber of Commerce
Alameda County Small Business Development Center (SBDC)

David Mitroff, Ph.D., Piedmont Avenue Consulting
475 14th St #100
Oakland, CA 94612

Hispanic Chamber Of Commerce Silicon Valley
Silicon Valley Small Business Development Center (SBDC)

David Mitroff, Ph.D., Piedmont Avenue Consulting
100 E. Santa Clara St.
San Jose, CA 95113

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Summary of Piedmont Avenue Services

  • Business Development Consulting
  • Customer Experience; Loyalty Marketing Programs
  • Brand Awareness and Positioning
  • Business & Sales Strategy
  • Internet Social Media Marketing
  • Website and Internet Marketing Optimization
  • Managed Marketing and Email Services
  • Creative Front of Mind Customer Interactions
  • Streamlining Operations; Technology Integrations

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