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Side Show: Side dishes can be star players on restaurant menus

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There’s no need to sideline your side dish offerings! David Mitroff, Ph.D. was interviewed and featured in el Restaurante Magazine in an article on how side dishes can be incorporated into a main meal. There are creative ways to utilize the side dishes themselves … Continue reading

“Lost Your Biggest Customer? Here’s Your Survival Plan”

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It’s easy to let yourself rely on big, lucrative clients. But what happens if they ditch you? David Mitroff, Ph.D. was interviewed and featured in the March 2017 issue in Inc. Magazine in an article that discusses how to recover … Continue reading

“Social Media Users Post About Their Dogs Six Times Per Week”

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Featured in NBC News, David Mitroff, Ph.D. gave his insight about the most popular social media subject: dogs. There is a new study that claims dog owners post pictures and type bout their pet dog on social media an average of six times per week. … Continue reading

“5 Things Preventing You From Being Transparent”

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Don’t let missed opportunities to problem-solve affect your leadership. David Mitroff, Ph.D., shares his perspective with Entrepreneur about being transparent in the workplace: “When something bad happens, like a dip in profits, instead of hiding the information from employees, approach it … Continue reading

“How to say goodbye to job burnout in 2017”

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David Mitroff, Ph.D., was featured on Monster.com giving tips about what you can do right now to refresh at your current job. The key is to reflect on the experience so far: “The best way to reignite passion for your job is to revisit … Continue reading

“Why Competition Can Be A Great Thing For Millennials At Work”

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David Mitroff, Ph.D., was featured in Forbes regarding the millennial desire for collaboration in the workplace that often competes with an intentionally competitive work environment. “At its best, competition is a fun way to help people better understand their roles and … Continue reading

“Meet the Bay Area’s fastest-growing private companies of 2016”

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David Mitroff, Ph.D., was featured in San Francisco Business Times regarding the top fastest-growing private companies in the San Francisco Bay Area and what common attributes they all have in common. “What these companies do have in common, regardless of … Continue reading

“Orrick law firm offers student loan relief for new hires”

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David Mitroff, Ph.D. was featured in Northern California Record regarding Orrick, Herrington & Sutcliffe LLP, a law firm lauded by Vault.com for having this year’s best summertime legal associate training program and the second-best diversity program in the nation is … Continue reading

Three ways to translate your beautifully interior design into gorgeous restaurant website design experience

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In today’s market, customer’s first impression of a restaurant is their impression of their website.  A website has to be informative as well as immerse the customer into your brand.  Here are a few strategies to apply to your web … Continue reading

Top 10 Bay Area Technology Law Firms

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Nowadays lawyers can accommodate you with everything, however, when it comes to the large population of the Bay Area tech industry, you need to make the best decision in order to gain an advantage in this competitive market. Here is … Continue reading

TOP 5 CRM Softwares for Small Business Competitive Advantage

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When it comes to data optimization, and thorough information analysis for potential or current leads, CRM software as a service is your best bet for business operations. CRM stands for Customer Relationship Management, a nationwide business development tool, used by … Continue reading

Oakland Restaurant Week 2016

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The fifth annual Oakland Restaurant Week kicks off Thursday, with more than eighty participating restaurants offering special menus from January 14 to 24. For the budget-minded prix-fixe menu aficionado, it’s the happiest time of the year — especially because Oakland’s … Continue reading

Top 5 of the best Napa/Sonoma Winery Tours

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People come from near and far to experience the most tart, tangy, or crisp wine in an exquisite setting. In the U.S., more wineries than ever are open and eager for everyone to drop by. Napa Valley, Sonoma Valley, and … Continue reading

Curated Clothing for Men

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There’s a new way to online shop these days, and it is becoming easier than ever, with our busy and fast paced lifestyles. A subscription box is a great way to receive products that you either already love, have or … Continue reading

Ted Talk, A Positive Twist on GMOs: Benefits and Pros of Genetically Engineered Agriculture

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Living in the San Francisco Bay Area, you are probably aware of the GMO debate that’s been stirring around and causing quite a commotion among our agriculture and restaurant industries. If you haven’t heard, GMOs stand for Genetically Modified Organisms, … Continue reading

Best Designed Bars in the Bay Area

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Who doesn’t love a couple of beers with friends, or a nice cocktail after a long day at the office? Of course, it helps for your surroundings to be aesthetically pleasing. So when you are in the mood, check out … Continue reading

Best Boating Destinations in the San Francisco Bay Area

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Looking for an exciting excursion on the San Francisco Bay? Or a good excuse to get out on the water? Whether you have your own vessel or are planning to rent one, here’s a brief list of some great places … Continue reading

The Key to Networking for Recent Graduates

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Have you recently graduated from college? Are you still searching for a job in this economy? What is the one advice that everyone tells you to do? Network. Network. And network some more! 63% of people find jobs by tapping … Continue reading

Top 20 California Chefs

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Michael Chiarello is an award winning chef, tv host, and sustainable farmer. Host of Easy Entertaining with Michael Chiarello on Food Network and NapaStyle on Fine Living Network, Michael displays 25 years of experience as a restaurateur specializing in California … Continue reading

What is a Brand Ambassador

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If you’re just getting started in the professional marketing world, you’re a college student looking to be an influence on campus, or just happen to love and be loyal to a certain brand, business,  start up, or app, then you … Continue reading

Top 25 Chefs in The Bay Area

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Are you a hungry Bay Area native? Do you ever feel like there’s nothing good to eat in this side of California? Fret not, for good eateries indeed exist in the San Francisco Bay Area and surrounding turf.  The following … Continue reading

How Technology Has Changed Project Management

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With the rise of tech, we’re seeing that it’s not just an industry, but a potential catalyst and tool in our lives to get stuff done. Internal task management: Wunderlist Take out the lists in your life and put them … Continue reading

The Harvard Business Review

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First founded in 1922 as a student publication for the Harvard Business School, the Harvard Business Review today is a leading publication that spreads content related to smart management from leading experts. While the target audience is global leaders, the … Continue reading

Ten Best Restaurants on Union Street in San Francisco

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If you are opening a restaurant in San Francisco or the Bay Area, we can look at successful San Francisco restaurants on streets like Union Street to get restaurant marketing and growth strategy ideas. Gamine A French Bistro with an … Continue reading

Ted Talk, The Happy Secret to Better Work

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“What does a Harvard student possibly have to be unhappy about?” It is a privilege to study at Harvard. Most people would be thrilled to have the opportunity to study at one of the most prestigious universities in the world. … Continue reading

History of the Claremont Hotel and Spa in Berkeley

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                    The iconic Claremont Hotel and Spa, pristine white against the Berkeley Hills, represents a unique history and hospitality that exudes authentic Bay Area charm. Overlooking the San Francisco skyline and … Continue reading

Popular Food Apps in San Francisco

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Do you yearn for better delivery options in the Bay Area? Are you often strapped for time and looking for healthy, yet affordable meal options? A number of food startups such as Munchery, Sprig, and SpoonRocket are popping up throughout … Continue reading

Wearable Tech, Fashion for the Future

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                  Looking for a new way to up the ante of your wardrobe—and your tech prowess? Wearable technology continues to hold increasing presence and promise for the future, as the blurring between … Continue reading

Ted Talk, How Great Leaders Inspire Action

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“How do you explain when others are able to achieve things that seem to defy all of the assumptions? For example, why is Apple so innovative?” Simon Sinek, a writer for major publications and graduate level professor at Columbia University, … Continue reading

Advantages and Disadvantages of the Use of Square on Businesses

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Are you a local business owner in the San Francisco Bay Area? Have you considered offering your customers flexible payment options? With a free app and a card reader that plugs into your iPhone, Android smartphone, or iPad, Square offers … Continue reading

What is Stripe and Why Should You Use it

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You may have seen ads recently for Stripe.com, or the logo popping up on your news feed, or even seen local techies wearing their t-shirts. Unless you are familiar with it, or use it yourself, you are probably wondering what … Continue reading

Ted Talk, Elizabeth Gilbert: Your Elusive Creative Genius

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Writer of best selling book, “Eat, Pray, Love,” Elizabeth Gilbert begins her TED talk discussing the peculiarity she felt when people would come up and ask if she was afraid of living in the shadows of her own major success … Continue reading

Ted Talk, Rethinking College

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Alec MacMillen, a recent Middlebury college graduate and current Fulbright English Teaching Assistant Fellow at U.S. Department of State Bureau of Educational and Cultural Affairs, shares an eye-opening experience he had during the first few months of his college career. … Continue reading

Ted Talk, The First Secret to Design is Noticing

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Look at the world as it is, not as it could be—Tony Fadell gives this advice as the approach by which to tackle the problems that we face and how we attempt to fix them. In this TED talk, Fadell … Continue reading

How to Find the Perfect Internship

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If you are a college student, just entering the work force, or possibly even looking to change your career path, finding the right internship will be the perfect resume booster in terms of experience, networking and all around professionalism. The … Continue reading

Ted Talk, How Schools Kills Creativity

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  Marketing, especially in the San Francisco Bay Area, thrives on creative chutzpah, and such boundless imagination fosters a vivacity that didactic teaching cannot. Modern day schools, for example, seem to be built more on merit than on originality. In … Continue reading

Ted Talk, How to Get Your Ideas Spread

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  In his invigorating talk at TED2003, Seth Godin shares on how the key to success is determined by how easily an idea can spread. He asserts that we live in a “century of idea diffusion,” and those who can … Continue reading

Growing Your Business With Pay Pal

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What makes Pay Pal different than a traditional merchant credit card processing service; Fee structure. While this can be very complex for most individuals, the fee structure for Pay Pal stays consistent unlike most processing services like it. With Pay … Continue reading

Regus Office Space for Bay Area Business Owners

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Bay Area business owners look no further than Regus for your everyday office needs. This shared workspace is ideal for small businesses that require office space or even virtual office space to improve their business. With Regus, business owners can … Continue reading

San Francisco Convention Centers

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Looking for a space for an event? San Francisco has many convention centers perfect for any type of event. Below is a list of the most popular convention centers and all they have to offer. The first is the San … Continue reading

The Key to Networking for Recent Graduates

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Have you recently graduated from college? Are you still searching for a job in this economy? What is the one advice that everyone tells you to do? Network. Network. And network some more! 63% of people find jobs by tapping … Continue reading

Hospitality 101: Different Types of Accommodation & Marketing

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Everyone wants to travel the world and they all need a place to stay when they get there. That’s where you come in. If you’re looking to open up a hotel in the San Francisco Bay Area, or already own … Continue reading

Brand Ambassador

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If you’re just getting started in the professional marketing world, you’re a college student looking to be an influencer on campus, or just happen to love and be loyal to a certain brand, business,  start up, or app, then you … Continue reading

Wine Walks in Walnut Creek

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If Livermore or Napa is too far for winetasting this summer, then head down to Walnut Creek for their annual Wine Walk. Walnut Creek’s one and only Wine Walk of 2015 will be happening on June 17th from 6-9pm. This … Continue reading

Harvard Business Review  

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The Harvard Business Review is a leading publication that publishes content about smart management from leading experts. While the targeted audience are global leaders, the general public can also apply or take into consideration the various concepts that these leading … Continue reading

History of TED

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The first TED talk was in 1984 in Monterey, California and was a collective celebrating the convergence of Technology, Entertainment and Design—hence the name became TED. Now held around the world in the form of both official TED organized conventions … Continue reading

What is Hootsuite, and How to Use It For Business

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Hootsuite is a social media management tool, made specifically to enhance the social media experience for businesses. From large and small sized businesses and agencies, to corporations and government entities, Hootsuite is used to monitor all aspects of their audience … Continue reading

Instagram For Business: A Guide for the Modern Entrepreneur

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Upload, Edit, Share. It’s as simple as that! Instagram offers a unique, inexpensive, and easy way to market for your business and create a community for your customers. If you are launching a startup business, Instagram is a great way … Continue reading

Seat Me, a New Technology for Bay Area Restaurants

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Restaurant owners in the Bay Area today know that customer service and efficiency is everything when running a successful business. When these two factors are not met, a restaurant can suffer greatly. No customer enjoys waiting hours for a table … Continue reading

The Benefits that Social Media can have for Restaurants

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It’s no secret that social media seems to rule every aspect of our lives these days. Just take a look at the person nearby you next time you’re waiting in line at a coffee shop, or sitting on BART, they’re … Continue reading

Shared Workspaces in the Bay Area: WeWork and What Makes It Different

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Are you new to the Bay Area and hoping to expand your network? Do you need to book a meeting room when you travel? Do you want a flexible workspace nearby? With a rise in flexible work options and alternative … Continue reading

How Google Express is Shaping Shopping Habits

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Google Express is a new platform for online shopping that offers same day or overnight delivery from local retailers. It has a member-exclusive offer of free delivery upon a $15 purchase on qualified items. New members receive a three month … Continue reading

Top 9 Tools to Promote Events

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  LinkedIn events: The most recent application to receive an overhaul as millions of members have been increasingly utilizing the tool to source and sign up to attend local or industry related events. It benefits event organizers, marketers and professionals … Continue reading

How to Use Social Media to Promote Events

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There are endless ways to use social media to promote your events and keep in touch with the attendees. Where to start?  To begin, you will need to create a marketing plan. The use of a marketing plan is to … Continue reading

Casting Call for Small Business Makeover Show

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The producers of Biggest Loser/NBC, Project Runway/Bravo, Project Greenlight/HBO and many more, are currently casting innovative startup entrepreneurs, retail strategists and social marketing experts, age 21-35, for three on-camera coach roles on an new, uplifting business makeover show. With this … Continue reading

Event Marketing

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This video includes how to use Event Marketing for Search Engine Optimization (SEO) and to drive traffic to your website, and leveraging events for Passive Marketing and Active Marketing.

Networking Event Leads

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Stacks of business cards? What to do with all the Business Cards you get from networking events? David Mitroff reviews the process he uses to scan business cards, determine who to follow up with after networking events, and then how … Continue reading

Marketing Strategies

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It’s as simple as Puppy Dogs and Ice Cream! David Mitroff reviews Marketing Strategies including Traditional Marketing / Selling versus Engagement Marketing / Selling. Today we can use Social Media for both Active Marketing and Passive Marketing to achieve greater … Continue reading

Advantages in Using The Cloud for Your Business

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There is nothing that makes a business easier to manage than the ability to have quick, ubiquitous information sharing. These days, everything is moving to “the cloud”, a system that involves a large number of computers that can be connected … Continue reading

Wix: Free Website Building Tool

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In today’s technological society, there are lots of website building platforms such as Wordpress. In addition, there exist other easily operated DIY websites such as Wix that are easier to maneuver and only take about 10 minutes to personalize. Continue reading

Utilizing Instagram for Business

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The free service allows users to take a photo, apply a digital filter, and then share it with numerous Instagram users/followers. It also provides the ability to share your photos with other social networking sites including Twitter and Facebook, which expands … Continue reading

3 Ways Your Business Can Benefit From Using Foursquare

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Foursquare is a mobile social networking tool that allows users to check-in at a venue to connect with their environment and collect awards for sharing their experience. Continue reading

Benefits of Shared Workspaces

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Can’t focus at home but don’t have an office to go to?  A new trend emerging in the workplace is the concept of shared workspaces.  These shared workspaces provide business professionals with all of the same benefits of a professional … Continue reading

Pinterest for Business Best Practices

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Pinterest is a digital scrapbook where you can “pin” (post) and “like” the images you are interested in and users can follow each other. We outline below how businesses can use Pinterest as a Social Media platform to promote and … Continue reading

Let Eventbrite Help Organize Your Next Event

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Need help planning and promoting an upcoming event?  Let Eventbrite help!  Eventbrite is a free and easy online tool that helps you create, find and attend events.  With Eventbrite’s professional and customizable tools, planning an event is made easy.  Not … Continue reading

Oakland Mayor Jean Quan and MC Hammer speak on Oakland Digital Literacy

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What do the Oakland Mayor Jean Quan and MC Hammer have in common? They both love Oakland and support Oakland Digital, a not-for-profit, with the mission is to educate, inspire and empower underserved communities to participate and succeed in the … Continue reading

Google Apps For Business Best Features

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Google Apps is a suite of Google Applications that are utilized by business. It is a cost efficient alternative to the Microsoft suite. Google has both pay and free versions. The standard pay version is $50 per year per user. … Continue reading

WordPress

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We work with our clients to create custom Websites including custom WordPress websites. Custom wordpress sites allow the client to have full control and make all kinds of custom features. Some people however want to make their own more simple … Continue reading

Your Groupon Offer – 5 Tips to Get More Out of Your Offer!

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So, you finally took the leap and created an offer for your business on Groupon. Think you’re done? Think again! Do you want to get even more out of your offer? How about converting all of those deal takers into … Continue reading

4 Ways to Optimize Opentable to Make Your Restaurant More Successful

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1. Join Promotions Find promotions you would like your restaurant to be a part of and join the lists. Joining promotions will increase your restaurant’s visibility to potential customers. 2. Deals & Offers Deals & Offers show your restaurant’s current … Continue reading

7 Tips for Writing a Successful Blog Post

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When writing a blog post everyone hopes to get their message across and gain readers. You don’t have to be a professional writer to accomplish this. We have outlined 7 Steps for writing a successful Blog post. 1. Select The … Continue reading

Ways to Improve Your Business With Twitter

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Twitter is a micro-blogging site with 140 million active users and one of the top ten most visited websites. With these statistics in mind, it is no wonder why businesses choose to engage in this key aspect of social media. … Continue reading

Facebook Best Practices for Business

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With over 900 million monthly active users and over 500 million daily active users, Facebook has become an important free mechanism to market and promote your business. Here are the top 5 ways Facebook is a good marketing tool for … Continue reading

9 Reasons the Facebook Timeline is a Positive Change for your Business Page

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All Facebook pages were forced to switch to the new Timeline format on March 30 2012, no matter if you wanted to or not. Here are a few reasons why this change may actually be a positive one for your … Continue reading

Why Participate in a 15% Back Charity Event?

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How it Works An agreement is made between a business and charity to have a portion of their sales go to a cause. Therefore when a customer mentions the charity while they patronize the business by buying a product or … Continue reading

Generating Leads from the SF Business Times Book of Lists

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The SF Business Times Book of Lists 2012 is an incredibly useful resource when it comes to broadening your client base in the San Francisco Bay Area.  To make the process even easier for you, we at Piedmont Avenue Consulting … Continue reading

5 Reasons We Love Basecamp

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Basecamp HQ is an incredibly intuitive and easy to use online project management tool. It facilitates project collaboration, and here at Piedmont Avenue Consulting it allows our team to stay on top of our many ongoing cooperative endeavors. Here’s what … Continue reading

What’s your story? Are you creating Brand Awareness?

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How well is your business telling it’s story? Do people remember what you do? Are others telling your story for you? This an email blast we sent out promoting our Social Media Score Report and upcoming client events.

Social Media Return On Investment Report

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Our Social Media Return On Investment Report shows how to increase business profits through creative marketing and sales strategies. The report defines social media, reviews how to measure the value of social media, outlines the key components in a social … Continue reading

Social Media Score

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Our Social Media Score Report is run to measure your business across the 9 key areas of the social media ecosystem we have defined. Our clients’ scores continually increase leading directly to greater marketplace awareness, stronger customer loyalty, and increased … Continue reading

Evaluate Online Competition

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Find at least 10 other companies, websites, etc. doing what you do. Then create a list in excel or database format. Then list: 1) the company name 2) website link 3) what you like about the business, website, services, products, … Continue reading

Summary of Piedmont Avenue Services

  • Business Development Consulting
  • Customer Experience; Loyalty Marketing Programs
  • Brand Awareness and Positioning
  • Business & Sales Strategy
  • Internet Social Media Marketing
  • Website and Internet Marketing Optimization
  • Managed Marketing and Email Services
  • Creative Front of Mind Customer Interactions
  • Streamlining Operations; Technology Integrations

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