Find at least 10 other companies, websites, etc. doing what you do. Then create a list in excel or database format. Then list:

1) the company name

2) website link

3) what you like about the business, website, services, products, etc.

4) what you do not like about the business, website, services, etc.

5) what is missing, what could they do better, general comments and thoughts

After having this list, you will quickly start to see patterns; Notice how you can make your business stand out from the competition. You may also find that their are already people doing exactly what you have in mind or no one. Either way, it’s good to know what is out there and be prepared to do it better or different.

Piedmont Avenue Consulting is the San Francisco Bay Area’s premier boutique consulting firm exclusively serving small to medium sized organizations and business owners to improve productivity and performance. Our clients include restaurants, retail specialty stores, financial services firms, high-growth start-up companies, real estate agencies, individual entrepreneurs, and other diverse organizations.