With more than 2.77 billion social media users, your business is missing a trick if it has yet to utilize the marketing power of Instagram, Facebook, YouTube, LinkedIn, and more. If you want to increase your online presence and grow your business, here is how your brand can utilize social media.

Formulate a Strategy Before You Launch a Campaign

If you have yet to embark on your first social media campaign, you should initially review what your competitors are posting on their primary profiles to replicate their success. Aim to discover what works or doesn’t work for your rivals. Don’t create a business profile until you understand how each platform works and the different types of campaigns you can produce.

Find the Right Tone of Voice for Social Media

Social media is exactly what it says on the tin: it is a social form of media. If you want to establish relationships with potential customers, you must try to regularly communicate with your audience. Create a personality and tone of voice that not only reflects your brand but is friendly yet professional. So, don’t be tempted to adopt a sales approach to promote your business, and try to talk to your followers to build a strong community of customers.

Use Visual Marketing to Grab People’s Attention

75% of marketers are reportedly using visuals within their social media strategy. The more unique your content, the more likely people will engage and share your social posts. You, therefore, need to incorporate different visuals into your campaigns, such as high-quality images and infographics. Of course, the biggest and best visual you can incorporate into your social media strategy is video content, which will reportedly account for 80% of all internet content by 2019. Visit working-beautifully.co.uk to create a professional video that will increase your social media engagement.

Offer a Behind the Scenes Look at Your Company

Transparency can increase trust in your business. Prove to consumers you have nothing to hide by offering them a behind the scenes look at your business on social media. For example, you could introduce your staff through images, or provide snaps from the office. This will prove there are real people behind the brand, which can increase your credibility.

Grow a Strong Social Community

Social media not only provides a platform to create stronger relationships with your customers, but the networks can help you establish relationships with other companies, influencers, and communities online. As a result, you can build a community of brand partners and advocates.

Use Hashtags to Build a Strong Online Presence

If you want to build a strong online presence and increase your brand awareness, hashtags should be your best friend. Using hashtags in your post will make your content more searchable on social media networks, so users who have a similar interest can easily discover your posts. Do your homework to find the best hashtags to use for your content to maximize every social post you publish.