Influencer marketing has been around for years now but we have yet to see its true and full capacity. Brands and companies have not perfected prioritizing influencer outreach in their PR operations. It takes a very informed and involved individual to be able to coordinate the right partnerships and projects between influencers and the company.

With rise of social media, we can see a significant growth in influencer marketing. Companies and brands are no longer having to partner with big name celebrities, as that partnership can be costly. We are now seeing brands reaching out to social media public figures. These public figures have gained big notoriety through their social media and have thousands, if not millions of followers. For any company or brand this is an ideal partnership because these social media influencers can reach audiences that brands would not likely be able to.

We can expect to see influencer marketing become more common as companies stray away from celebrity partnerships and move towards social media influencers. Companies have already begun to see consumer patterns change due to trends being controlled by these influencers. There will also be more jobs created to facilitate these partnerships as well as the legal and logistical aspects.

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Contact us today to schedule a call with us and let us help grow your business. Piedmont Avenue Consulting, Inc. is a San Francisco Bay Area based business development and marketing consulting firm who creates brand awareness, strengthens customer loyalty, and increases lead generation through leveraging new technologies and streamlining business processes. We give businesses the edge on maximizing customer engagement by creating a presence on all social media platforms. Call at 510-761-5895 to schedule a free consultation with Marketing Expert David Mitroff, and we’ll help go through the process of creating and growing your business.