Influencer marketing has been around for years now but we have yet to see its true and full capacity. Brands and companies have not perfected prioritizing influencer outreach in their PR operations. It takes a very informed and involved individual to be able to coordinate the right partnerships and projects between influencers and the company.
With rise of social media, we can see a significant growth in influencer marketing. Companies and brands are no longer having to partner with big name celebrities, as that partnership can be costly. We are now seeing brands reaching out to social media public figures. These public figures have gained big notoriety through their social media and have thousands, if not millions of followers. For any company or brand this is an ideal partnership because these social media influencers can reach audiences that brands would not likely be able to.
We can expect to see influencer marketing become more common as companies stray away from celebrity partnerships and move towards social media influencers. Companies have already begun to see consumer patterns change due to trends being controlled by these influencers. There will also be more jobs created to facilitate these partnerships as well as the legal and logistical aspects.
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