Piedmont Avenue Consulting Internship Program

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Welcome to the Piedmont Avenue Consulting Team! Below you will find resources that will help you during your internship. We are excited to have you as part of the team and know that your contributions will teach you a lot and add value. Please reference the resources below and if you have questions, please contact us via phone or email.

We want you to do things that interest you, so if there are topics or projects you would like to specifically work on do not hesitate to ask or make recommendations. As an intern, you are part of a team and that being the case it is up to you to help contribute as much as possible.

Schedule Phone Call with David Mitroff, Ph.D.:

Once you have reviewed this web page and had a chance to log in around look around our project management tool (Basecamp.com), please schedule a phone or Skype call with Dr. Mitroff to review things and make sure we know your goals. You can use David’s self-scheduling tool located at http://www.vcita.com/v/piedmontave or email us if you need other times than those available, including evenings and weekends. David’s skype is davidmitroff and phone is 510-761-5895.

Timeline:
If you have been assigned something please finish it in the allotted week timeframe and ask questions if you are confused by something. This program is designed for you to do excellent work and to learn as much as possible. Please make sure that you have the time and self-motivation to fully commit to this program as it is on you to finish each assignment. We hope you decide to participate in our internship program. Many decide to work with us for a long time, however, upon completion of a minimum of three months, we will happily provide references or a recommendation letter upon request. We want you to get as much as possible out of this program and we cannot wait to have you as part of the team!

Basecamp: Located at www.Basecamp.com – you will be given a login. We use Basecamp to help with project management and additional resources can be found on the internship Basecamp page. Access will be given once an intern is accepted into the program.

How to use Basecamp video (http://www.vimeo.com/121575215).
Most of these videos are password protected. If you do not have the login let us know.

Writing Blog Articles: When creating a blog article, make sure to use relevant material and to cite it properly. Only use reputable sources and cite only reputable industry professionals. Most articles are going to be used in order to help educate others so keep it as straightforward as possible.

If there are media such as photos, videos, etc. inserted into the blog article make sure to properly cite, label and tag them. For example, name the original image or video file name in the following format “This-Is-A-Photo.jpg” for maximum Search Engine Optimization (SEO) and then give credit to the original photo source (Flickr username, etc.) as relevant. DO NOT just search Google and use any images you find. Instead, use “Create Common” images from sources such as http://www.flickr.com/creativecommons/by-2.0, Pixabay.com. This is all reviewed in the videos below.

How to write a blog post (http://www.vimeo.com/118455835)

How to correctly find images / photos we can use on websites, events, flyers, etc. (http://www.vimeo.com/118455837):
Adding-Photos-to-Website-Flickr from David Mitroff on Vimeo.

How to create a city webpage (http://www.vimeo.com/118455836):
City-Page-Restaurant-Marketing from David Mitroff on Vimeo.

How to create a page or blog post on WordPress Divi Builder (https://vimeo.com/265469926):

How to improve SEO for WordPress Divi Builder (https://vimeo.com/258121177):

Making Videos: When creating a video make sure it is properly formatted into .mov format so that it can be easily uploaded to multiple platforms. Make sure all information is relevant and easy to follow even by the most novice individuals.

After you make a video, please upload it to Vimeo and select it to be added to our Vimeo group located at http://www.vimeo.com/groups/piedmontave – If you do not have access, please let us know and we will send you a link to be invited and added as a member. When you upload the video, select “collections” – then “PAC Video Uploads” and the videos will be added to the group, so we can review, download and add to website pages as needed. If you have problems, email or call us and we will walk you through this.

Press Releases – HARO: Help a Reporter Out (HARO) is a located at www.helpareporter.com and is an online service set up for journalists to quickly gather feedback from the public. It is designed to enable journalists to connect with people who have expertise or experience in particular issues, so that journalists can obtain valuable advice and quotes for stories they are covering.

Utilizing HARO means having our company featured in prestigious magazines or publications. Therefore it’s important to complete at least one or two HARO submissions each week when possible.

How To Write an HARO: Learn how to choose an appropriate HARO topic and how to answer the prompt. https://vimeo.com/260807592

How To use Hootsuite: Learn how to use Hootsuite Part 1

How To use Hootsuite: Learn how to use Hootsuite Part 2

How To Create an Event on Eventbrite: Here is a step by step video where you’ll learn how to copy an existing event to create a new event to be published. 

Learn how to update event description including title, location, date/time, event image, special event url, and ticketing.

How to Create and Event on Eventbrite video: https://vimeo.com/292379739

Events – Meetup.com: Meetup is the world’s largest network of local groups. Meetup makes it easy for anyone to organize a local group or find one of the thousands already meeting up face-to-face. More than 9,000 groups get together in local communities each day, each one with the goal of improving themselves or their communities.

Piedmont Avenue Consulting is the organizer or sponsor for more than 10 successful San Francisco Bay Area networking groups with a combined total membership of more than 10,000+ members. Some of our groups are: WalnutCreekEvents.comEastBayEntrepreneur.comSF Startup MarketersSan Francisco Restaurant Industry ProfessionalsYoung Professional Entrepreneur NetworkingSan Francisco Event PlanningOn Top of The Cloud: Salesforce.com Meetup, and Entrepreneur & Small Business Academy.

Events – Eventbrite.com: Eventbrite is a global marketplace for live experiences that allows people to find and create events in 190 countries.

Piedmont Avenue Consulting uses Eventbrite.com for several things including event organization, promotion, and ticket sales. Eventbrite is convenient and easy to use and promotes our networking events across multiple social networks. We run and manage over 5 to 10 events through our Eventbrite page located at: http://www.eventbrite.com/o/piedmont-avenue-consulting-piedmontavecom-walnut-creek-events-walnutcreekeventsorg-1741910614

Additional Intern Program Resources:

Visit http://www.piedmontave.wpengine.com/intern-resources for even more Intern Resources.

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Piedmont Avenue Consulting, Inc.

Business Consulting & Marketing

Please complete the contact form below or use our self-scheduling tool to find a time for us to speak further.