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“Orrick law firm offers student loan relief for new hires”

David Mitroff, Ph.D. was featured in Northern California Record regarding Orrick, Herrington & Sutcliffe LLP, a law firm lauded by for having this year’s best summertime legal associate training program and the second-best diversity program in the nation is adopting a market-leading student loan pay-off program.


“Introducing a loan payoff program is not only a step in the right direction for employee retention, but also for positioning Orrick, which operates 25 offices worldwide, including 10 in the U.S., as a firm responsive to the individual needs and concerns of its team members, not to mention the broader community, David Mitroff, a UC Berkeley business professor and founder of Piedmont Avenue Consulting, which specializes in law firm marketing, told the┬áNorthern California Record.

‘Right now, when it comes to student loans and student debt, it’s a huge popular issue that’s being talked about constantly in politics,’Mitroff said. “Student loans are getting so much attention, why not throw your hat in the ring and get some of that attention too?’ […]”

Read the full article here:

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Summary of Piedmont Avenue Services

  • Business Development Consulting
  • Customer Experience; Loyalty Marketing Programs
  • Brand Awareness and Positioning
  • Business & Sales Strategy
  • Internet Social Media Marketing
  • Website and Internet Marketing Optimization
  • Managed Marketing and Email Services
  • Creative Front of Mind Customer Interactions
  • Streamlining Operations; Technology Integrations

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