DAVID MITROFF, PH.D. Founder / Chief Consultant
David Mitroff, Ph.D. is the Founder and Chief Consultant at Piedmont Avenue Consulting. David questions assumptions, offers creative ideas and encourages new initiatives from strategy through implementation. David’s wealth of knowledge is transferred to clients leading to heightened sales, increased customer experiences, and enhanced relationship building techniques. David has an extensive educational background, in addition to professional sales training, which includes a Ph.D. in Clinical Psychology with coursework in Business Administration, Legal Studies, and Marketing providing a foundation for excellent critical and analytical thinking, business strategy, relationship building, and networking.
MOREA POLLET Marketing Analyst
Moréa Pollet is the Marketing Analyst at Piedmont Avenue Consulting. In addition to Marketing, Moréa oversees the business operations, administration, business development, and event management. She is interested in developing creative systems and marketing strategies and seeing them become implemented and generating results. Moréa received a B.S. in International Business from both San Francisco State University and SKEMA Business School (France)studied. She believes in always learning and studied Product Management and Product Marketing at UC Berkeley Extension and more. Through her personal and professional experiences abroad, Moréa gained insights which allow her to be a more well-rounded business and marketing professional.
ALYSON ISAACS Content Creator, Public Relations & Marketing Coordinator
Alyson Isaacs is a Digital Marketing specialist at Piedmont Avenue Consulting, Inc. With an expertise in social media and public relations, Alyson helps leverage businesses and individuals through cohesion across multiple platforms. A true creative, she enjoys pushing the status quo to provide fresh content. Alyson enjoys being multifaceted in life, furthermore overcoming the stigma that most young women face—having to be typecast into one summarization.
DESIREE ROSETE Public Relations & Digital Marketing Coordinator
Desiree Rosete is the Public Relations and Digital Marketing Coordinator at Piedmont Avenue Consulting, Inc. Desiree assists in executing marketing strategies that promote business growth and measurable results. She is interested in leveraging PR, social media and digital marketing to build brand awareness and brand management. Desiree studied Public, Professional, & Organizational Communication and received a B.A. in Communication from California State University, East Bay. Born and raised in the Bay Area, Desiree thrives in diverse and creative environments.
BRUCE JOBSON Human Resources Consultant
Bruce Jobson, MBA, SPHR is a versatile executive with extensive experience covering all aspects of human resources. He is a pragmatic leader with a proven ability to tackle challenges head-on and execute sound business decisions. Bruce’s passion is supporting small to mid-sized business to help them maximize their organizational and financial results through alignment of HR strategy, leadership, talent and processes. Bruce has led human resources functions with operations throughout the United States, Asia and Europe. During his career, he has worked with organizations such as The Coca-Cola Company, the world’s largest beverage company and VWR International, LLC, a global laboratory supplier to the world’s top pharmaceutical and biotech firms. He earned his BS in Sociology from Western Michigan University and his MBA from the University of Phoenix School of Business. In addition, Bruce holds the Senior Professional in Human Resources (SPHR) designation through the HR Certification Institute.
GREG APPELHOF Product and Retail Go To Market Consultant
Entrepreneurial, Senior Executive with over 20 years of experience leading emerging consumer technology companies on brand and sales strategies including capital raise, organizational development, and growth plans as CEO, President or SVP Sales and Marketing.
Consistent track record of discovering, developing and driving new business opportunities for manufacturers and retailers in consumer product goods industry. Executed strategies across multiple product categories including consumer products, computing, console and PC gaming, display technologies, smartphone accessories, health and fitness wearables, 3D printing and app based hardware.
ANAND PATEL Hospitality Consultant, Hotelier
Anand Patel is a Hospitality Consultant with Piedmont Avenue Consulting, Inc., as well as a Hotelier in the San Francisco Bay Area. He has also served on the advisory board of several hotel organizations and owned and managed properties in other markets including Orlando, Florida. Anand is familiar with the trends regarding expansion & growth for hotel businesses as well as issues related to the hospitality industry.
DYLAN DENICKE Consultant
Dylan Denicke is a 15 year veteran of the Restaurant Industry. In 2009 he founded Beast and the Hare, a full service California Meat-Forward restaurant in the Mission District of San Francisco with his business partner Ian Marks. For four years they roasted whole animals, cured meats, and played host to neighborhood folks looking for a good night out. The restaurant was sold in 2015, and Dylan started soon after working for David Mitroff at Piedmont Avenue Consulting as a restaurant consultant. In his spare time he works in his wood and metal shop often doing projects for other friends in the creative and entrepreneurial fields.
BABA AFOLABI Consultant
Baba is a passionate, experienced business advisor with extensive experience in multiple industries with an MBA in Business Administration. As a business development strategist who has directed and led small businesses, he is highly motivated to help people grow their businesses by using creative and competitive strategies to achieve sustainability and economic growth. His background includes starting and running a clothing company for over 5, starting and developing Kickstarter campaigns and social media strategies, and owning food tech company that delivers African food.
MICHELE DURYE Restaurant Consultant
Michele is a Restaurant Consultant with Piedmont Avenue Consulting, Inc. as well as a Chef and Restaurateur in the Bay Area. She has a background in owning and managing a restaurant, from the kitchen to the front of the house. In 2009 she founded Eleve Restaurant and Bar, a Vietnamese fusion restaurant in downtown Walnut Creek. In 2015, she rebranded the business into Library on Main, while keeping the popular handcrafted cocktail program. Michele is familiar with the restaurant business operations as well as other areas of interests related to the food and beverage industry.
DREW AVERSA Consultant
Drew was a paramedic/firefighter who found success in business – entrepreneur, SBE & FORTUNE 500 management, and transformational leader, Drew is dedicated to seeing others grow and taught college for ten years. Drew adds value to organizations by providing strategic counsel to C-level executives, program development, and organizational systems for leadership, sales, and team planning. In addition, Drew’s passion for health & wellness led him to be a registered yoga teacher & mindfulness practitioner
Cuong Du Restaurant & Bar Consultant
Cuong is a Restaurant & Bar Consultant with Piedmont Avenue Consulting, Inc. He has a background in owning and managing restaurants and bars where he created bar programs, established restaurant and bar operations, and oversaw the front of the house. Cuong has also worked at numerous restaurants and bars throughout the San Francisco Bay Area such as Bar Agricole, Eleve, Pho 84, Library on Main, and Bourbon Highway. His work includes consulting with clients and hosting educational cocktail and wine tasting events. He enjoys training and teaching clients or the general public on a wide variety of culinary arts related topics.