Meet the Team

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DAVID MITROFF, PH.D. Founder / Chief Consultant

David Mitroff, Ph.D. is the Founder and Chief Consultant at Piedmont Avenue Consulting. David questions assumptions, offers creative ideas and encourages new initiatives from strategy through implementation. David’s wealth of knowledge is transferred to clients leading to heightened sales, increased customer experiences, and enhanced relationship building techniques. David has an extensive educational background, in addition to professional sales training, which includes a Ph.D. in Clinical Psychology with coursework in Business Administration, Legal Studies, and Marketing providing a foundation for excellent critical and analytical thinking, business strategy, relationship building, and networking.

MOREA POLLET  Marketing Analyst, Operations Director

Moréa Pollet is the Marketing Analyst at Piedmont Avenue Consulting. In addition to Marketing, Moréa oversees the business operations, administration, business development, and event management. She is interested in developing creative systems and marketing strategies and seeing them become implemented and generating results. Moréa studied Product Management and Product Marketing at UC Berkeley Extension and received a B.S. in International Business from both San Francisco State University and SKEMA Business School (France). Through her personal and professional experiences abroad, Moréa gained insights which allow her to be a more well-rounded business and marketing professional.

Morea Pollet

DESIREE ROSETE  Public Relations & Digital Marketing Coordinator

Desiree Rosete is the Public Relations and Digital Marketing Coordinator at Piedmont Avenue Consulting, Inc. Desiree assists in executing marketing strategies that promote business growth and measurable results. She is interested in leveraging PR, social media and digital marketing to build brand awareness and brand management. Desiree studied Public, Professional, & Organizational Communication and received a B.A. in Communication from California State University, East Bay. Born and raised in the Bay Area, Desiree thrives in diverse and creative environments.

ANAND PATEL  Hospitality Consultant, Hotelier

Anand Patel is a Hospitality Consultant with Piedmont Avenue Consulting, Inc., as well as a Hotelier in the San Francisco Bay Area. He has also served on the advisory board of several hotel organizations and owned and managed properties in other markets including Orlando, Florida. Anand is familiar with the trends regarding expansion & growth for hotel businesses as well as issues related to the hospitality industry.

DYLAN DENICKE  Consultant

Dylan Denicke is a 15 year veteran of the Restaurant Industry.  In 2009 he founded Beast and the Hare, a full service California Meat-Forward restaurant in the Mission District of San Francisco with his business partner Ian Marks. For four years they roasted whole animals, cured meats, and played host to neighborhood folks looking for a good night out.  The restaurant was sold in 2015, and Dylan started soon after working for David Mitroff at Piedmont Avenue Consulting as a restaurant consultant.  In his spare time he works in his wood and metal shop often doing projects for other friends in the creative and entrepreneurial fields.

BABA AFOLABI  Consultant

Baba is a passionate, experienced business advisor with extensive experience in multiple industries with an MBA in Business Administration. As a business development strategist who has directed and led small businesses, he is highly motivated to help people grow their businesses by using creative and competitive strategies to achieve sustainability and economic growth. His background includes starting and running a clothing company for over 5, starting and developing Kickstarter campaigns and social media strategies, and owning food tech company that delivers African food.

MICHELE DURYE  Restaurant Consultant

Michele is a Restaurant Consultant with Piedmont Avenue Consulting, Inc. as well as a Chef and Restaurateur in the Bay Area. She has a background in owning and managing a restaurant, from the kitchen to the front of the house. In 2010 she founded Eleve2 Restaurant and Bar, a Vietnamese fusion restaurant in downtown Walnut Creek. In 2015, she rebranded the business into Library on Main, while keeping the popular handcrafted cocktail program. Michele is familiar with the restaurant business operations as well as other areas of interests related to the food and beverage industry.

DREW AVERSA  Consultant

Drew was a paramedic/firefighter who found success in business – entrepreneur, SBE & FORTUNE 500 management, and transformational leader, Drew is dedicated to seeing others grow and taught college for ten years. Drew adds value to organizations by providing strategic counsel to C-level executives, program development, and organizational systems for leadership, sales, and team planning. In addition, Drew’s passion for health & wellness led him to be a registered yoga teacher & mindfulness practitioner

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