How Podcasts Can Help Your Brand and Business
David Mitroff, Ph.D., was featured in a Huffington Post article about how the popularity of podcasts can either benefit or harm one’s PR efforts. The article questions whether or not “hosting a podcast a good PR move, or a soul-sucking obsession that quickly turns into a full-time job.”
“For some, podcasting is a way to attract new leads, and engage in PR in a conversational tone that can lead to significant business growth. For others, it’s spending the equivalent hours of a full time job without reaping any benefit—or reaching any listeners. Podcast host Kerry Lutz has been podcasting full time since 2011 and admits that for the first 4 years it was a soul-sucking hobby, an obsession of sorts. But Lutz shares that he’s turned his podcast into a profitable endeavor, even writing a book that offers best practices: Viral Podcasting: A Proven Process To Earn A 6 Figure Income From Your Show.
When done right, podcasts can be a game-changing tool to increase your brand and leverage your connections effectively. As a Business Consultant and founder of Piedmont Avenue Consulting, Inc., David Mitroff, Ph.D. uses his FoodBrews podcast to complement both his personal and professional brand. “The first benefit of my FoodBrews podcast is how it allows me to find creative ways to interact with Food and Beverage professionals or Restaurateurs. I would invite guests that could become clients or leads to share their expertise in one of the episodes. Another benefit of having a podcast is utilizing it as content for overall online presence. Content marketing can be challenging for most businesses because it requires the creativity and effort to produce fresh content. Finally, it is a learning tool for our followers and sometimes even for ourselves.”
Read the full article here.
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