One way to attract attention to a product or service is to hire a promotional model. Promotional models are a type of brand ambassador, except they do not have a long-term commitment to embody the brand or be a person of contact. A promotional model is able to use their appearance or reputation to effectively market and appeal to potential customers for a brand.
Why are they effective for marketing?
What would you trust more, a banner advertisement or a friend’s recommendation? Most people would rely on a friend’s testimony or past customer review over other standard marketing media. This creates an opportunity and strategy where a promotional model can be hired to refer the product to others. Additionally, if the person giving the referral is attractive or trusted, there is a bigger pool of interested audience.
What the different types of promotional models?
There are countless of promotional modeling opportunities with basic requirements such as a athletic body for a fashion line. You would also find a lot of promotional models hired for exhibition events or conventions. For example, San Francisco Comic Con, held on September 2nd – 4th, 2016, at the Marriott Marquis, 780 Mission St. San Francisco, CA 94103, have exhibitors hiring attractive models to represent their brand’s booths. Another industry where the amount of promotional models are increasing is within social media. Youtube and Instagram personalities, such as Weylie Hoang (@weylie) from San Francisco, have a large following and are inquired to use their platforms for brand exposure. These self-made public figures are sponsored and paid to create content that promotes an item.
How do I get started?
Online job marketplace such as Tradeshow Casting (http://www.tradeshowcasting.com) show listings for available positions and events. There are also modeling agencies like Models in Tech (http://www.modelsintech.com/) (650) 278-0486, located at 1101 Oak Street #6, San Francisco, CA, 94117, that can help connect their clients to events and companies seeking models. Another way to get started is to directly contacting brand managers of companies and brands and ask for sponsorship. Be sure to prepare a photo portfolio and video reels so that you can demonstrate who you are and how you can attract attention for a brand.