The Harvard Business Review
First founded in 1922 as a student publication for the Harvard Business School, the Harvard Business Review today is a leading publication that spreads content related to smart management from leading experts. While the target audience is global leaders, the general public can also apply the purported ideas in various areas such as marketing, consulting, finance, and operations.
The Harvard Business Review is published by Harvard Business Publishing, which is a subsidiary of Harvard University. The HBR started in 1922 with a much more economic focus, and, after World War II, began to focus on the management tactics used by the leading corporations at the time, such as General Motors. As the decades went on, the magazine was changed to target a wider range of personnel. The magazine focuses on research and academic works, yet encompasses topics that are relevant to society and modern times.
The magazine is published ten times a year, and the latest issue is titled “Inspire Your Salesforce: What really motivates salespeople” for April 2015, featuring articles such as “How to Really Motivate Salespeople” and “Leadership Lessons from Great Family Businesses.” Various celebrated scholars and experts have published their work on the Harvard Business Review, such as Clayton Christensen, Robert Kaplan, and Gary Hamel. The HBR’s content is available in 11 languages in addition to English,
The Harvard Business Review includes a magazine as well books, digital content and other tools on the website. The topics are not only relevant to business but can be implemented into any industry or practice: for example, leadership, strategy and managing people. Reading through the various content available through Harvard Business Review would greatly help with marketing and consulting not just in the Bay Area but also in various locations and contexts. Any who wants to grow in management and desires to maximize excellence should consider reading the Harvard Business Review for the latest developments and revolutions in thought and practice.
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