Make Every Event a Catalyst for Your Business Growth
Events are one of the most powerful — yet underused — tools in marketing. Whether it’s a product launch, a networking mixer, a brand anniversary, or a full-scale conference, your event is an opportunity to tell your brand’s story, engage your community, and create lasting loyalty.
At Piedmont Avenue Consulting, we don’t just plan events — we turn them into strategic marketing assets that build awareness, generate leads, and drive measurable business results.
Schedule Your Free Coaching Session Today and start building the business and life you’ve always envisioned.
Why Event Marketing Matters
Events bridge the gap between digital engagement and real-world connection.
They turn your audience from passive viewers into active participants — people who feel your brand.
But here’s the challenge: many businesses invest in events without a clear marketing strategy behind them.
They focus on logistics — the venue, food, or décor — but not on how the event fits into their overall marketing and growth plan.
That’s where we come in.
At Piedmont Avenue Consulting, we combine marketing psychology, digital strategy, and experiential design to ensure your event delivers real ROI.
Our approach helps you:
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Attract your ideal audience through targeted promotions and PR
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Engage attendees with memorable, branded experiences
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Leverage data to measure success and refine your strategy
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Extend the life of your event through post-event content, videos, and media
Because the event itself is just the beginning — the real value comes from what happens after.
Who is David Mitroff, Ph.D.?
David Mitroff is the Founder and Chief Consultant at Piedmont Avenue Consulting, a California-based firm that advises companies on business growth, innovation, marketing, and organizational strategy.
He is also a renowned keynote speaker who has presented at hundreds of conferences, corporate events, and universities across the U.S., Europe, Asia, and Latin America.
David’s speaking and consulting work blends academic rigor (he holds a Doctorate in Clinical Psychology with a focus on business and organizational development) with real-world experience gained from advising brands in hospitality, retail, technology, and professional services.
What sets David apart is his ability to translate global best practices into actionable strategies—making complex concepts simple, inspiring, and immediately useful for leaders and teams.
Whether you’re leading a family business in the UAE, a global enterprise expanding into the Gulf region, or a government initiative focused on innovation and entrepreneurship, David offers the perspective and tools to move forward with confidence.
Our Event Marketing Services
We provide end-to-end event marketing solutions that connect creativity with business results.
1. Event Strategy & Concept Development
We help you define clear objectives — from lead generation to brand awareness — and design events that achieve them. Our team aligns your event with your brand’s story and builds a calendar of experiences that support your long-term marketing goals.
2. Branding, Design & Storytelling
Every event tells a story. From the name and visual identity to the tone of your invitations and stage design, we ensure your message resonates emotionally and consistently across every touchpoint.
3. Digital Promotion & Public Relations
We build visibility with:
- Social media campaigns
- Targeted email marketing
- Press releases and media outreach
- Influencer partnerships
- Google and Yelp event promotion
Your event doesn’t just attract attendees — it becomes news.
4. Guest Experience Design
We create experiences that people talk about — from interactive activations to personalized follow-ups. Our team designs every step of the guest journey to increase engagement, from registration to post-event feedback.
5. Post-Event Marketing & Analytics
We measure what matters. Our analytics reports show how your event impacted brand awareness, lead generation, and sales conversions — helping you make smarter marketing decisions for the future.
Why Choose David Mitroff for Your Event
✔ Proven Global Expertise: Over 15 years of consulting and speaking experience across multiple industries and continents.
✔ Action-Oriented Insights: Every talk or consultation delivers tangible tools you can apply immediately.
✔ Cross-Cultural Understanding: Skilled at adapting global strategies to local contexts.
✔ Dynamic Presentation Style: Engaging, interactive, and inspiring—audiences walk away energized and focused.
✔ Holistic Approach: Combining business strategy, marketing, psychology, and leadership development.
The Power of Networking in Event Marketing
David Mitroff shares actionable tips on networking at events to grow your brand and create long-term partnerships.
“Every event is an ecosystem. When you understand how to nurture those connections, your brand grows exponentially.”
— David Mitroff, Ph.D.
At Piedmont Avenue Consulting, we’re passionate about helping businesses create unforgettable events that drive real results. Whether you’re planning a product launch, a grand opening, a networking mixer, or a large-scale conference, our experienced event marketing consultants are here to guide you every step of the way.
Contact us today at (510) 761-5895 or schedule a free consultation to discover how we can help you transform your next event into a powerful marketing experience — one strategy at a time.
Industries We Serve
We’ve worked with clients across a diverse range of industries — each with unique goals, audiences, and event styles.
- Restaurants & Hospitality – Grand openings, tasting events, influencer dinners
- Retail & Franchises – Brand activations, launch events, community fairs
- Tech & Startups – Product demos, networking mixers, launch parties
- Professional Services – Educational workshops, conferences, thought leadership events
- Nonprofits & Community Organizations – Fundraisers, galas, awareness campaigns
Our event marketing expertise ensures your message cuts through the noise and resonates with your audience — no matter the industry.
Case Study: Turning a Local Opening into a Regional Buzz
A Bay Area restaurant came to us to help promote their grand reopening after major renovations. Our team designed a multi-channel campaign that included influencer previews, community partnerships, Yelp promotions, and local media coverage.
Results:
- • Over 350 attendees on opening night
- • 25+ media mentions including local news outlets and food blogs
- • 300% increase in online reservations the following month
- • Long-term visibility and consistent Yelp engagement
This is what happens when your event is treated as a marketing engine, not just an occasion.
About Piedmont Avenue Consulting
Founded by David Mitroff, Ph.D., Piedmont Avenue Consulting is a Bay Area-based business and marketing consulting firm that helps organizations grow through innovation, digital visibility, and brand development.
With over a decade of experience advising companies across the U.S. and internationally, David and his team specialize in integrating marketing strategy with operational excellence. Our consulting services include brand development, event marketing, franchise expansion, and customer acquisition strategies — all tailored to each client’s industry and goals.
At our core, we believe marketing should be measurable, scalable, and human-centered.
Our Mission
To help businesses build strong brands, meaningful relationships, and sustainable growth through smart strategy and authentic connection.
Why Choose Piedmont Avenue Consulting
- Experience Across Industries – We’ve worked with restaurants, tech startups, retail brands, and service firms nationwide.
- Data-Driven Results – We measure everything — from attendee engagement to post-event ROI.
- Creative Meets Strategic – We merge innovation with business sense.
- Led by an Industry Expert – David Mitroff, Ph.D., brings deep expertise in marketing psychology and business growth.
- Personalized Approach – Every client receives a tailored strategy built around their unique goals.
Ready to Elevate Your Next Event?
Let’s make your event unforgettable — and profitable.
Book a Free 30-Minute ConsultationOr contact us directly:
(510) 761-5895
info@piedmontavenue.com
Books by David Mitroff, Ph.D.
David is the author of several marketing and entrepreneurship books that guide professionals in growing their influence and impact:
- The Book on Networking – A practical guide to building authentic business relationships that last.
- Online Business Growth Strategies – Learn how to create systems that drive leads and sales through digital marketing.
- How to Build Your Brand – A roadmap to positioning your business for credibility, consistency, and long-term recognition.
- Franchise Success Formula – Insights on scaling your business with repeatable systems and operational excellence.
Each book reflects David’s philosophy: that successful businesses are built on systems, strategy, and connection.
Explore more at www.DavidMitroff.com/books
