Let's start with a conversation.
Pick the path that fits: call, schedule a free 45-minute consultation, or stop by one of our offices in Oakland, San Francisco, Los Angeles, or New York. Every engagement starts the same way — a real conversation about where you are and where you're trying to go.
- 45 minutes, video or phone
- Honest assessment of fit
- Strategy you can use either way
Three ways to start the conversation.
Whichever path you pick, you'll be talking to a real person — usually within the same business day, often within hours. The 45-minute consultation is free and yours to keep, whether or not we end up working together.
Schedule a consultation
The fastest path. Pick a time on the calendar, get a Zoom link or phone callback. No payment, no commitment — you'll leave with actionable strategy either way.
Call the office
Reach a member of the team Monday through Friday, 9 AM – 6 PM Pacific. Quick questions get quick answers; longer ones get scheduled. Local lines for each office listed below.
Send an email
Best for partnership inquiries, media requests, or detailed questions you'd rather write out than say out loud.
David Mitroff, Ph.D.
Fourth-generation San Franciscan. Ph.D. in Clinical Psychology, with coursework in business, law, marketing, and culinary arts. UC Berkeley instructor, 2× TEDx speaker, Google for Startups mentor, and published author of five business growth books. Over fifteen years embedded with restaurants, law firms, hotels, retailers, and professional services firms — and the person you'll meet on the consultation call.
From hello to strategy.
The path from first message to a working plan is short, intentionally low-friction, and the same whether you're a Bay Area founder or a Singapore franchise group entering the U.S.
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01
You reach out
By phone, email, or the scheduling tool — whatever you prefer. We'll respond within one business day, usually faster.
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Free consultation
45 minutes, video or phone. Honest assessment of where you are, what's working, what isn't, and what the path forward looks like.
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Strategy & next steps
You'll leave with actionable strategy whether or not we work together. If there's a fit, we'll discuss packages and timing — engagements run a six-month minimum.
Where to find us.
Headquartered on Oakland's Piedmont Avenue since 2011 — the address the firm is named for — with regional offices in San Francisco, Los Angeles, and New York. Most clients work with us virtually from anywhere in the world; in-person sessions are available across all four metros.
OaklandSan Francisco Bay Area
3873 Piedmont Ave., Suite #2Oakland, CA 94611 510.761.5895
On the Oakland/Berkeley border, five minutes from Rockridge BART. Street parking on Piedmont Avenue.
San FranciscoEmbarcadero / FiDi
1 Embarcadero Center, Suite 500San Francisco, CA 94111 415.360.8599
Embarcadero Center waterfront tower, walkable from Embarcadero BART / Muni and the Ferry Building.
Los AngelesDowntown / Wilshire Corridor
1001 Wilshire Blvd, Suite 2147Los Angeles, CA 90017 323.761.7599
DTLA Wilshire corridor, with strategy sessions across the broader LA metro by appointment.
New YorkMidtown Manhattan
222 E 56th St, Suite 6DNew York, NY 10022 646.849.3287
Midtown East between 2nd and 3rd Ave, for clients entering or expanding in the U.S. market.
We worked with Piedmont Avenue Consulting to implement new sales processes and launch a successful customer loyalty program. As a result, we have dramatically increased revenues from catering events and front-of-mind sales.
A few quick answers.
Common questions before scheduling — full FAQ in the resources section.
Is the consultation actually free?
Yes — 45 minutes, no payment, no commitment. You'll leave with actionable strategy whether or not we work together.
More on Process →Do you work with clients outside California?
Most of our clients work with us virtually from anywhere worldwide. In-person sessions are available across the SF Bay Area, Los Angeles, and New York.
Where We Work →How is pricing structured?
Hourly sessions, monthly packages, or 3–6 month executive programs. Specific pricing depends on engagement type and scope — we'll cover it in the consultation.
Pricing FAQ →Forty-five minutes can change the trajectory.
One call, no pressure, no payment. Bring the question that's been on your mind — we'll bring fifteen years of frameworks and a straight answer about fit.
A note on credentials: David Mitroff, Ph.D. holds a Doctorate in Clinical Psychology but is not a licensed psychologist or psychotherapist and does not provide psychological or mental health services. All consulting and coaching focuses on career development, leadership growth, business strategy, and personal success.