01
HIPAA lane categorization
First 30 minutes establishes whether you're a covered entity. Marketing strategy diverges from there — testimonials, pixels, retargeting, BAAs all change.
— The Reality
Healthcare marketing is two markets, not one — and the rules are different.
A HIPAA-covered behavioral health group, a med-spa selling Botox, and a concierge dentist are three different marketing problems — the strategy, channels, and analytics stack are not interchangeable.
Real healthcare marketing requires understanding HHS HIPAA guidance, FTC advertising rules, state medical board guidelines, and the specific patient journey (mostly: fear or frustration, then research, then trust — with referrals filling the gap).
Piedmont Avenue Consulting does not request, receive, store, or process PHI. All engagement scopes are defined on the marketing side. When a tool or vendor could touch PHI, we coordinate with your compliance officer and recommend appropriate Business Associate Agreements with downstream vendors. We build marketing systems that fit cleanly into your compliance program — not replace it.
Engagements run a six-month minimum because real change in regulated healthcare doesn't happen faster. Strategy through implementation, not consulting tourism. By month six, your practice manager or marketing lead owns the methodology — we become advisors.
Four questions every practice should ask:
01
HIPAA-covered or not?
The lane determines the playbook. Strict-lane marketing fails outside HIPAA; flex-lane fails inside it.
See methodology → 02 Marketing or compliance?You need both. Marketers who don't read HHS guidance create liability. Compliance officers don't grow practices.
View packages → 03 E-E-A-T discipline?Google's healthcare quality bar is YMYL. Without clinician review and provider authority, you don't rank.
See case studies → 04 Credentialed lead?Who's doing the work? Ph.D. in Clinical Psychology, UC Berkeley faculty, TEDx speaker, Bay Area-based.
Meet David →Sound familiar?
The free 30-minute interview is where we sort signal from noise.
Why Choose PAC
What makes us different for healthcare.
The patterns that distinguish working with Piedmont Avenue from typical healthcare marketing agencies.
02
E-E-A-T content discipline
Google treats healthcare as YMYL (Your Money or Your Life). Provider bios, credentialing signals, clinician review workflow, and Schema.org MedicalBusiness markup.
03
Clinical psychology background
Ph.D., Clinical Psychology — the credential that matters when patient psychology drives every decision. Behavioral health and telehealth get specialist treatment.
04
Compliance boundaries
We're a marketing firm, not your attorney. Final HIPAA, CCPA, and CMIA calls go to your compliance officer or counsel. We coordinate — we don't replace.
05
Hybrid practice splits
Dermatology + cosmetic. Primary care + concierge. Hybrids need two marketing tracks — covered-side compliant, cash-pay-side flexible. We architect both.
06
Six-month minimum
No quick-hit projects. Healthcare is a long-cycle category. By month six, your practice manager or marketing lead owns the methodology — we move to advisor.
Want to see the full scope for your store? The interview gets specific.
Engagement Model
How a healthcare engagement actually runs.
Six-month engagement, four phases. Each phase builds on the previous — not optional, not parallel.
01
Practice audit
HIPAA lane categorization. Current brand, content, technology, review profile, and patient acquisition flow. Diagnostic foundation written and owned by you.
02
Positioning & E-E-A-T
Sharpen practice positioning. Build provider authority signals. Foundation for content and search work — Google's healthcare quality bar is the constraint we design around.
03
Channel activation
Local SEO, GBP, clinician-reviewed content, lane-appropriate paid acquisition, review systems. In priority order based on audit findings.
04
Skills transfer
Train your practice manager or marketing lead. By month six, they own the methodology. We move to monthly Advisor retainer.
Real Healthcare Credentials
A Ph.D. who reads HIPAA closely.
David Mitroff, Ph.D. holds a doctorate in Clinical Psychology — the credential that matters when patient psychology drives every decision. UC Berkeley Extension instructor, Google for Startups mentor, two-time TEDx speaker.
The firm reads HHS HIPAA guidance, FTC advertising rules, and state medical board guidelines closely enough to design marketing systems that fit cleanly into compliance programs.
Compliance-First Marketing
Marketing systems that fit cleanly into compliance.
Most of our recommendations need no modification — because we built them inside the rules from day one. That's the difference between a marketing agency that learned HIPAA late and a consulting firm that builds with it from the first deliverable.
Tracking pixels, testimonial language, review-response protocols, BAA review, and CCPA/CMIA obligations are designed in from the start — not retrofitted after a compliance review.
Watch · 2 min
Why practices choose us.
▶ Why Healthcare Practices Choose Piedmont Avenue Consulting
"David's team designed our review-generation and content workflow inside HIPAA from day one — no retrofitting, no compliance officer fire drills. Our local search visibility grew without crossing any lines."
Healthcare Client · Behavioral health engagement, California
Get Started
Ready for healthcare marketing?
The free 30-minute interview is the answer to "is PAC the right consultant for my practice?" No pitch, no pressure — just a real conversation about your healthcare marketing.
Or call us · +1 (510) 761-5895