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Media relations
Cultivated relationships with reporters at Bay Area and national outlets. We pitch specific reporters with specific stories — not press release blasts.
Piedmont Avenue Consulting has relationships with traditional media like Diablo Magazine, Oakland Magazine, East Bay Express, Contra Costa Times, San Francisco Chronicle, and San Jose Mercury News — plus David Mitroff, Ph.D.'s personal media presence on NBC, ABC, Forbes, Inc. Magazine, Washington Post, and Chicago Tribune.
The dominant PR agency model: write a press release, blast it to 5,000 media contacts via Cision or PR Newswire, hope someone picks it up. Cost per placement is enormous. Quality of placement is usually mediocre.
Real PR works differently. It's cultivated relationships with specific reporters who cover specific beats, paired with story angles that match what those reporters actually want to write. It's positioning your client as a credible expert source — the person reporters call before the story.
Piedmont Avenue's media relationships are real. David has been a featured expert source on NBC, ABC, Forbes, Inc. Magazine, Washington Post, Chicago Tribune. The firm has placed clients in regional and national outlets through actual relationships, not press wire blasts.
Sound familiar? The free 30-minute interview is where we sort signal from noise.
PR engagements span media relations, content development, and the systems that turn placements into compounding awareness.
Cultivated relationships with reporters at Bay Area and national outlets. We pitch specific reporters with specific stories — not press release blasts.
Position your founders or executives as credible expert sources reporters call. The compounding asset David built across 14+ years.
When press releases are warranted (product launches, major announcements), we write them properly — not as SEO spam.
PR support for difficult moments. Holding statements, reporter management, and reputation recovery work.
Turn earned media into compounding marketing assets. Repurpose placements across owned channels.
Identify, position, and apply for industry awards relevant to your business. Often the most underused PR asset.
Want to see the full scope for your business? The interview gets specific.
Real placements across Bay Area, regional, and national outlets — in the categories that match our consulting practice.
San Francisco Magazine, SF Chronicle Food, Eater SF, Hospitality Technology, The Meeting Professional.
California Lawyer, San Francisco Daily Journal, ABA Journal, plus regional bar association publications.
Hotel Management Magazine, Hospitality Technology, regional travel publications, and tourism boards.
Inc. Magazine, Entrepreneur, Forbes, plus regional tech publications and TEDx programs.
San Francisco Business Times, Oakland Magazine, regional lifestyle publications, plus national consumer outlets.
Trade publications, regional business journals, and the local Bay Area outlets that matter for trades.
Don't see your industry? The methodology applies broadly — ask us.
The free 30-minute interview is where we figure out which media relationships matter for your business — and which story angles are worth pitching.
Or call us · +1 (510) 761-5895