01
Tier-aware strategy
Solo, team, and brokerage engagements run different playbooks. We architect the marketing system around the operating structure — not the reverse.
— The Reality
Real estate has cycles. Most marketing doesn't survive them.
Real estate isn't a transaction business. It's a relationship business with transactions in it — and the marketing systems that work in flat or up markets break in down markets because they were built for transactions, not relationships.
Real growth requires understanding book-of-business economics, the difference between leads and qualified buyers/sellers, the operating math of solo vs. team vs. brokerage, and the local SEO discipline of market-specific city and neighborhood pages. According to NAR research, the majority of business comes from past clients and referrals — yet most agent marketing treats those channels as afterthoughts.
Piedmont Avenue Consulting works inside these realities because we've consulted on solo-agent, team, and brokerage engagements. Past and ongoing work includes market-specific landing pages for cities like Los Angeles and Chicago, brokerage recruiting-marketing systems, and team-funnel architecture in Follow Up Boss, kvCORE, BoomTown, and Chime.
Engagements run a six-month minimum because real estate marketing requires sustained cycle-crossing execution. Strategy through implementation, not consulting tourism. By month six, your operations manager or marketing lead owns the methodology — we become advisors.
Four questions every real estate professional should ask:
01
Solo, team, or brokerage?
Three different marketing systems. The playbook that builds a solo personal brand fails at brokerage scale — and vice versa.
See methodology → 02 Lead-gen or full system?Leads without nurture and retention are a leaky bucket. The right system is sphere + database + paid + referral working together.
View packages → 03 NAR-compliant or not?NAR Code of Ethics. HUD Fair Housing. State real estate commission advertising rules. Compliance is foundational, not an afterthought.
See case studies → 04 Credentialed lead?Who's doing the work? Ph.D. in Clinical Psychology — the field that studies decision-making in high-stakes purchases.
Meet David →Sound familiar?
The free 30-minute interview is where we sort signal from noise.
Why Choose PAC
What makes us different for real estate.
The patterns that distinguish working with Piedmont Avenue from typical real estate marketing agencies.
02
CRM fluency
Follow Up Boss, kvCORE, BoomTown, Chime, Sierra Interactive. Funnel architecture, lead routing, automated nurture, ISA workflows.
03
NAR & Fair Housing compliance
NAR Code of Ethics. HUD Fair Housing. State real estate commission advertising rules. Compliance is foundational, not a retrofit.
04
Brokerage recruiting
Brokerages need recruiting marketing alongside consumer lead generation. Two funnels, two messages, two CRM strategies — we run both.
05
Market-specific local SEO
City and neighborhood landing pages with schema, IDX integration, and locally relevant content. Past work includes LA and Chicago market pages.
06
Six-month minimum
No quick-hit projects. Real estate marketing requires cycle-crossing execution. By month six, your team owns the methodology — we move to advisor.
Want to see the full scope for your store? The interview gets specific.
Engagement Model
How a real estate engagement actually runs.
Six-month engagement, four phases. Each phase builds on the previous — not optional, not parallel.
01
Book-of-business audit
Sphere, database, past clients, referral patterns, current funnel, technology stack. Tier-specific (solo / team / brokerage) diagnostic written and owned by you.
02
Positioning & structure
Sharpen positioning, define market focus, fix the funnel architecture in your CRM. Foundation for content, paid, and referral work.
03
Channel activation
Market-specific city pages, paid lead gen, sphere-and-referral nurture, recruiting marketing if applicable. In priority order based on audit.
04
Skills transfer
Train your operations manager, ISA, or marketing coordinator. By month six, they own it. We move to monthly Advisor retainer.
Decision Psychology
A Ph.D. who reads decision psychology.
Real estate is the largest financial decision most consumers make — and decision psychology is the field that studies how people actually make those decisions. David Mitroff, Ph.D. holds a doctorate in Clinical Psychology and brings that lens to every campaign.
UC Berkeley Extension instructor, Google for Startups mentor, two-time TEDx speaker, featured business expert for NBC, ABC, Forbes, Inc. Magazine, Washington Post.
Three Tiers, One Firm
Solo, team, or brokerage.
Solo agents need personal-brand systems. Teams need a coordinated funnel with role definitions, ISA workflows, and lead routing. Brokerages need recruiting marketing alongside consumer lead generation. Three structures, three playbooks — we run all of them.
Market-specific city pages (LA, Chicago, and more), IDX integration, NAR-compliant content, and CRM funnel architecture across Follow Up Boss, kvCORE, BoomTown, and Chime.
Watch · 2 min
Why agents & brokers choose us.
▶ Why Real Estate Professionals Choose Piedmont Avenue Consulting
"We had leads coming in but no system. David's team rebuilt the funnel in Follow Up Boss, defined ISA roles, and architected our market pages. Conversion rate doubled over two quarters — without spending more on ads."
Real Estate Client · Team engagement, multi-market
Get Started
Ready for real estate marketing?
The free 30-minute interview is the answer to "is PAC the right consultant for my real estate business?" No pitch, no pressure — just a real conversation about your sphere, your funnel, your market.
Or call us · +1 (510) 761-5895