Coaching Services | Career, Business & Leadership Coaching | Piedmont Avenue Consulting
The Firm Services

Coaching that accelerates your career, business, and leadership.

Five tailored coaching tracks — from career clarity to executive strategy — designed for professionals, business owners, and leaders who want measurable outcomes, not motivational theater.

Format
Virtual + In-Person
Reach
Worldwide · CA In-Person
First Step
Free 45-min Consultation
David Mitroff mentoring at the Google for Startups program
Featured · Google for Startups Mentor
Service Catalog

From career clarity to executive strategy — tailored to where you are.

Each track below is structured around the specific outcomes that matter for that audience. Whether you're a professional preparing for your next career move, an executive in your first 90 days, a founder scaling a business, or a leader rebuilding team performance — there's a defined coaching path designed for what you're actually trying to accomplish.

All engagements begin with a complimentary 45-minute consultation. You'll leave with a clear picture of where you are, the highest-leverage opportunities ahead, and exactly how we'd structure the work together. If we're a fit, great. If not, you walk away with actionable strategy either way.

01 · Career Career strategy and advancement coaching
01 · Career Strategy

Career Strategy & Advancement

Clarity. Confidence. Career growth.

When you're ready to move forward in your career but unsure of the next step, we build the clarity and the professional presence you need to make it happen. The work is structured around getting you positioned, prepared, and confident — whether the goal is a pivot, a promotion, or a deliberate move into a new industry.

Areas of Focus
  • LinkedIn profile optimization — position yourself to attract recruiters and create inbound opportunities
  • Resume strategy — a resume that actually reflects your value, not just your job titles
  • Interview preparation — mock interviews, real feedback, structured confidence
  • Salary negotiation — advocate for yourself with frameworks that work
  • Career transitions — clear plans for pivots, promotions, or industry changes
Example Outcome
A client revamped their LinkedIn and personal branding strategy and was approached by multiple recruiters within weeks.
Best For
Professionals feeling stuck, preparing for a job change, or seeking advancement.
Discuss Your Career Strategy →
02 · Executive Executive coaching the first 90 days
02 · Executive Coaching

The First 90 Days

Start strong in your leadership role.

The first 90 days in a new leadership position set the trajectory for everything after. We build a structured 90-day roadmap together — credibility, priorities, communication, and the early wins that compound — designed to establish you as the leader the role needed.

What We Cover
  • Establishing trust and credibility with teams and stakeholders from day one
  • Setting strategic priorities and aligning expectations across leadership
  • Building executive presence and communication that lands
  • Avoiding the missteps that derail otherwise capable leaders early
  • Identifying quick wins that build organizational momentum
Example Outcome
A new executive entered their role with a structured plan, gained team trust, and delivered measurable results within three months.
Best For
Executives, managers, and leaders navigating new roles or promotions.
Plan Your First 90 Days →
03 · Growth Business growth coaching strategy
03 · Business Growth

Business Growth Coaching

Strategies to scale and succeed.

Drawing on more than two decades of consulting and strategy work across dozens of industries, we combine marketing expertise with operational discipline to help business owners and entrepreneurs grow sustainably. The flagship coaching offering — and the longest track record in the firm.

Areas of Focus
  • Marketing strategy — attract the ideal clients, not just any clients
  • Sales and client acquisition systems — predictable pipeline, not project sprints
  • Operational efficiency — identify and eliminate the bottlenecks limiting growth
  • Profitable scaling — grow revenue without sacrificing margin or quality
  • Personal branding — establish yourself as a recognized industry leader
Reach
Bay Area, U.S., and international clients across 15+ industries.
Best For
Business owners, founders, and entrepreneurs ready to grow strategically.
Build Your Growth Plan →
04 · Leadership Leadership and performance coaching
04 · Leadership

Leadership & Performance

Lead with confidence. Build high-performing teams.

Strong leadership is the multiplier on every other investment a business makes. We work with leaders to develop the skills, frameworks, and self-awareness needed to inspire teams, drive performance, and make confident decisions under pressure.

Areas of Focus
  • Leadership confidence and executive presence development
  • Managing diverse teams — communication, motivation, alignment
  • Conflict resolution and problem-solving with structured frameworks
  • Decision-making clarity when the stakes are highest
  • Building accountability culture — and the growth that comes with it
Format
1-on-1 coaching, team workshops, or hybrid models depending on need.
Best For
Leaders and managers at any level seeking to elevate their impact.
Strengthen Your Leadership →
05 · Personal Personal growth and confidence coaching
05 · Personal Growth

Personal Growth & Confidence

Unlock your potential.

True professional success starts with the mindset underneath. This track helps clients identify and overcome the personal patterns and limiting beliefs that quietly cap their professional ceiling — drawing on the psychological foundation that grounds the rest of the practice.

Areas of Focus
  • Confidence and resilience — built through structured practice, not affirmations
  • Overcoming limiting beliefs with frameworks rooted in clinical psychology
  • Work-life balance and boundaries that hold under real pressure
  • Focus and mental clarity for sustained high performance
Foundation
Grounded in David's Ph.D. in Clinical Psychology and 20+ years of consulting practice.
Best For
Individuals ready to grow beyond current limitations — professionally or personally.
Start Your Growth Plan →
How It Works

Three steps from conversation to results.

Every engagement starts the same way — a real conversation, a real plan, and structured sessions that produce measurable progress.

01

Discovery Call

A complimentary 45-minute session to understand your goals, identify your highest-leverage opportunities, and confirm fit. No commitment, no pressure — actionable strategy regardless of where the call goes.

02

Personalized Plan

A custom roadmap based on your career, business, or leadership context. Specific milestones, defined success metrics, and a session cadence built around what your situation actually requires.

03

Ongoing Sessions

Structured coaching sessions to execute the plan, troubleshoot what comes up, and adjust as the work surfaces what's actually true about your business or career. Compounding outcomes, not isolated wins.

Where We Work

Virtual worldwide.
In-person across California.

Most of our coaching happens virtually. The format is built for it, and clients across the U.S., Europe, Asia, and Latin America get the same quality of work as anyone walking into the Oakland office.

For California clients, in-person sessions are available at our office on Piedmont Avenue (Oakland/Berkeley border) or at regular travel locations across the Bay Area, Los Angeles, and San Diego. Choose virtual, in-person, or a hybrid model based on what fits your context.

Worldwide
Virtual Coaching
Zoom-based sessions for clients anywhere. Same structure, same outcomes. Available globally.
Headquarters
Oakland · Bay Area
3873 Piedmont Avenue, on the Oakland/Berkeley border — easily accessible across the East Bay.
In-Person · California
San Francisco · Los Angeles · San Diego
Frequent travel for in-person sessions across the SF Bay Area, LA, and San Diego. Schedule a session when David is in your city.
Complimentary · 45 Min

Ready to take action?

Whether you want to advance your career, grow your business, or lead with more confidence — the first step is the same: a free, no-pressure consultation that produces real strategy.

Schedule Free Consultation Or Call 510.761.5895

A note on credentials: David Mitroff, Ph.D. holds a Doctorate in Clinical Psychology but is not a licensed psychologist or psychotherapist and does not provide psychological or mental health services. All coaching focuses on career development, leadership growth, business strategy, and personal success — with a forward-looking, action-oriented approach.