What is brand awareness? What is the importance of brand awareness?
Brand Awareness is the distinctive qualities of products or services, logos, images, or online brand of a business to your target consumer market. Being known to the consumer implements an identification that will build credibility to future customers/clients.
Piedmont Avenue Consulting, Inc. (www.PiedmontAve.com), works with clients on designing creative marketing strategies and initiatives to expand brand awareness and strengthen customer loyalty efforts both with traditional methods and by leveraging new technologies. We work with businesses to define a clear message. This means from Branding to Content to Call to Actions; One consistent theme. With this foundation, we advise on the design and production of a comprehensive online presence with matching website, social media, and print materials. Together we will develop a successful plan, along with streamline current systems to successfully manage and maintain current and new business campaigns for sustainable increase in marketplace presence.
Brand Awareness Implementation:
Jutiki Gunter, Owner
Robotics for Fun
We worked to dramatically expand brand awareness for this year-round educational program, which provides a year-round learning environment for children in all aspects of robotics, math and science skills. We worked establish their online presence and promote the business in new ways allowing for the business to expand and open a new Mountain View location, in addition to their Oakland location.
Jeanine Johnson, Owner
With this Walnut Creek boutique retail store we create a consistent message with matching branding. We spread the word that they offer an the most up-to-date selection of today’s most exciting yarns, a wide selection of stylish patterns, along with weekly classes and monthly trunk show events.