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Audit the existing team, tools, and budget before recommending new spend. Most growth lives in better deployment, not bigger investment.
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Case Studies
Real Engagements · Real Outcomes
Methodology in practice.
Recent Engagements
Ben & Jerry'sFood & Beverage
McDowall CotterLegal
Orange TheoryFitness
Moler Barber CollegeEducation
StarrdataTechnology
Passage NauticalLifestyle Retail
Across 15+ years we've worked with national franchises, boutique law firms, hotels, fitness studios, consumer-product launches, service businesses, and education programs. Every engagement starts with the same question: where's the leverage hiding?
Ben & Jerry's — franchise & corporate catering engine.
Three NorCal franchise locations plus a corporate catering program we took from seasonal to year-round. Since 2008 we grew catering from roughly 20 events a year to 700+, built matching print and social campaigns (Yelp, Facebook, Google Local), produced a sales video, and stood up the systems to manage the sales pipeline, loyalty, and front-of-mind marketing.
700+Events / Year
3Locations
15yrsEngagement
McDowall Cotter — law firm digital strategy.
A San Mateo firm with a half-century reputation needed to modernize its digital presence and expand community visibility. We rebuilt their strategy across Yelp, YouTube, and social, ran events for brand awareness, and supported hiring and operational systems for paralegals.
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Orange Theory — studio launch & acquisition.
We helped select the new Pinole location and research leasing, built the launch marketing strategy, and ran hiring, sales, and onboarding — screening applicants and conducting interviews — while advising upper management on goals and project management.
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Moler Barber College — expansion & admissions.
A century-old Oakland institution opening a third Hayward campus and its first cosmetology course. We mystery-shopped the admissions funnel, recommended follow-up fixes to lift conversions, and produced the online and print campaign for their Battle of the Barbers competition.
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Kui Shin Bo — expansion & catering.
A 50-year Japantown mainstay opening a second Lombard St. location. We built brand awareness for the launch, created a catering menu, and set up partnerships with Caviar, ZeroCater, and Eat24.
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Holiday Inn — hospitality brand strategy.
Brand work focused on digital presence, guest-experience consistency, and direct-booking optimization for Holiday Inn properties.
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Brinno — time-lapse camera launch.
Product positioning and launch strategy for Brinno time-lapse cameras across construction, security, and creative-pro markets.
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Passage Nautical — yacht lifestyle marketing.
Exclusive Bay Area dealer for Beneteau and Lagoon with the region's largest used-boat selection. We drove brand awareness, event programming, and community marketing across boating enthusiasts.
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The Piedmont Place — lodging marketing.
A 40-unit Oakland motel. We optimized marketing and online presence (Yelp, YouTube, Twitter), created events for awareness, and helped hire and train management while implementing operational systems to lift reservations.
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Library on Main — rebrand & event space.
A rebrand from Élevé into a comfort-food, bar, and event venue with rotating pop-ups and the L.O.M. cocktail bar. We led social and PR (Diablo Magazine, East Bay Times), driving awards and recognition on OpenTable and Yelp.
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Axis Construction — litigation support marketing.
A forensic-investigation firm for high-stakes construction litigation. We stood up their marketing division and goals, built lead generation and the sales pipeline, supported hiring, and evaluated new company locations.
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SimplyClean — commercial cleaning growth.
Bay Area commercial cleaning across offices, restaurants, and retail. We ran a marketplace analysis, built an internet strategy with geo-targeting, created the website and print/online campaign, and strengthened Yelp and Google presence for year-round leads.
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A1 Cleaners — service business systems.
A 20-year window, gutter, and pressure-washing service. We assisted with lead generation and pipeline, implemented CRM and a new bidding system, and built brand awareness and customer-loyalty initiatives.
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Homeowners Management — HOA marketing.
A full-service HOA management company serving ~50 Bay Area associations. We completed a competitive analysis and internet strategy, built website content, ran online and print advertising, and used email newsletters to reach existing and new clients.
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Alpha Fraternity Management — property growth.
Full-service management for fraternity housing operations. We helped build the marketing division, goals, and leads, supported hiring through screening and interviews, evaluated new locations, and drove overall growth.
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Music Appraisals — branding & SEO.
A records and memorabilia valuation service. We managed the website (musicappraisals.com), drove SEO and content marketing, created the logo and brand identity, and provided sales consulting and training.
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Starrdata — Salesforce consultancy marketing.
A Salesforce.com implementation partner. Since 2010 we've built new service packages, grown social presence, driven SEO, facilitated conference partnerships, and supported hiring and onboarding.
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Sandler Training — sales training lead gen.
A Bay Area Sandler office. Since 2009 we've run social strategy, event production, print (SF Business Times) and email campaigns, and new lead generation — and advised on the successful launch of a new training center.
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Patrick Schwerdtfeger — speaker content & brand.
A keynote speaker and author presenting 100+ times a year. We helped repurpose speaking footage into a comprehensive YouTube channel integrated with his sites and promo materials, opening new revenue streams and larger events.
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Robotics For Fun — program expansion.
A year-round robotics, math, and science program for kids. After a business and marketing assessment, we expanded brand awareness and online presence, enabling a second Mountain View location.
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City Solve Urban Race — national events brand.
A monthly urban scavenger-hunt series across major U.S. cities. We rebuilt the brand and social strategy, advised on tooling (Basecamp, Salesforce, Google), and shaped revenue models for corporate team-building — and serve on their advisory board.
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Az Alterations & Cleaners — retail launch.
A Piedmont Ave alteration and dry-cleaning shop. We ran a marketplace analysis and in-store/internet strategy, advised on location, store design, signage, and register systems, and built the website and print/online campaign.
Read MoreThe Common Thread
Different industries. Same methodology.
Every engagement on this page started with the same question — where's the leverage already hiding inside the business? — then sequenced four operating principles to unlock it.
01
02
Strategy plus implementation
Stay through execution. We don't ship slide decks and disappear — we work alongside the team until the outcomes show up.
03
Skills transfer
Train the team to own the work after we leave. Engagements end with documented processes and capability — never dependency.
04
Outcomes with timing
Specific objectives, specific deadlines. Lead volume, conversion, retention, profitability — measurable progress reviewed quarterly.
In Their Words
What clients actually say.
David is my go-to person when I hit obstacles and he always helps me find a way around them. I highly recommend his services to anyone who wants to grow their company and increase sales.
Piedmont Avenue Consulting helped us open our new store, from negotiating with vendors to building our website to overall marketing strategy. We have been growing while others are closing.
David was very helpful with structuring online marketing for my business. He presented clear ideas and strategy that was totally relevant — his innovative thinking helps me think outside the box.
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