For attorneys, law firms & legal professionals
Scale rapidly with proven strategies built for law firms.
For 20+ years, David Mitroff, Ph.D. has helped start, grow, and expand law firms — from solo attorneys to international practices — winning clients predictably, coaching partners to lead, and building teams that stay.
Get more legal clients — predictably, every month
20+
Years starting, growing & expanding firms
200+
Law firms trained & advised
100+
MCLE workshops delivered
7+
Companies founded & co-founded
Quick answer
What does a law firm marketing consultant do? A law firm marketing consultant helps legal practices attract clients predictably, strengthen their brand and reputation, and grow profitability. For 20+ years, David Mitroff, Ph.D. has helped start, grow, and expand firms — from solo attorneys to international practices — pairing executive coaching for partners and associate mentoring with hands-on law firm marketing strategy across digital, referrals, brand positioning, and operations.
Why firms work with us
Law firm lead generation that brings clients predictably — and maximizes profitability and valuation.
- Get new clients predictably, every month
- Coach partners, shareholders & owners to lead and thrive
- Scale your reach on social media
- Create a referral machine
- Unlock high-growth markets
- Drive customer loyalty
- Maximize profitability from every engagement
- Increase company valuation
- Streamline operations
- Retain top talent with associate mentoring programs
Our services
Law firm marketing services.
With a proven track record, Dr. Mitroff is the go-to consultant for organizations, business owners, and law firms. His background in consultative sales and technology — complemented by co-founding multiple successful companies — brings strategic solutions across legal, technology, financial, government, and healthcare landscapes. Many firms engage on combined law firm marketing and consulting retainers.
Optimize website performance
Increase reach on social media
Develop newsletters & comms strategy
Increase brand awareness
Craft high-conversion proposals
Create event strategy
Build referral systems
Develop associate mentoring programs
Executive coaching for partners & owners
Minimize risk
Improve productivity & efficiency
How it works
A clear path from first call to results.
01
Discovery Call
We’ll schedule a Discovery Call to discuss your challenges and opportunities and explore how we can help you scale.
02
Strategic Plan
We work closely with you to create a plan, optimize systems, and boost your marketplace presence and revenues.
03
Get Started
We’ll get started on the plan, usually within as little as 14 days.
Why choose David Mitroff, Ph.D.
Two decades of legal marketing strategy.
For more than 20 years, David Mitroff, Ph.D. has helped start, grow, and expand firms — from solo attorneys to international practices. Through Piedmont Avenue Consulting, Inc., he provides executive coaching to partners, shareholders, and owners so firm leadership can thrive, and builds associate mentoring programs that retain top talent. Solo practitioners and multi-office firms alike begin with focused law firm consulting engagements.
ConsultantConsultative sales & technology
Dr. Mitroff has held numerous consultative sales and technology positions and co-founded multiple companies across technology, business, legal, financial, retail, restaurant, government, academic, and healthcare environments.
Business Growth StrategistDoctorate-level analytical rigor
His education includes a Doctorate, Master’s, and Bachelor’s in Clinical Psychology, with additional coursework in law and business administration — a foundation for sharp critical thinking and business strategy.
Media ExpertFeatured across major outlets
A featured media expert on business and marketing across television (NBC Bay Area), radio (KGO), and publications including the San Francisco Chronicle, California Lawyer Magazine, Forbes, Inc. Magazine, and Entrepreneur.
Instructor & Google MentorTeaching the next generation
An Instructor in marketing and entrepreneurship at the University of California, Berkeley for Global Programs and a mentor for Google for Startups.
Keynote Speaker & MCLE Educator
David inspires individuals and organizations to think differently through keynote talks on Business & Entrepreneurship, Leadership, Brand Management, and Innovation — alongside custom MCLE and legal education programs, including six years as a LexisNexis CLE provider, delivered on-site at firms.
He has spoken worldwide — including Korea, China, and Turkey — for organizations such as Google and AT&T, and at conferences like TEDx, the Restaurant Executive Summit, the Eastern Food Service Conference, HardwareCon, and the Association of Defense Counsel.
Published author
Some of David’s books.
Growth strategies for legal firms and other organizations.
What our clients say
Trusted by partners and firms.
McDowall Cotter started working with David Mitroff and right away things started to happen. We filled up our seminar rooms again, he found us great new staff to run our marketing department, and business is booming. More than a marketing consultant, he is a business confidant — and so responsive that barely 24 hours pass before we get an answer.
Read the McDowall Cotter case study →
David was extremely helpful, and the most responsive consultant I’ve ever worked with. If he didn’t know something, he had no problem acknowledging that and calling an expert — and made sure questions referred elsewhere got answered in a timely manner. His follow-up was absolutely impeccable.
I first worked with David while at Jackson & Wallace LLP. My experience with David’s services was excellent. He was always responsive to numerous questions; his answers and guidance were of the highest quality. You would want to have David on your team.
Some of our clients
Trusted by law firms — and featured by national media.
As featured in
Get started
Ready to grow your law firm?
Whether you want to hire a law firm marketing consultant, scope law firm marketing services, or pressure-test a growth plan, book a free consultation call — we’ll discuss your challenges and show how to get more clients predictably and maximize profitability.
Or call us · +1 (510) 761-5895
