01
Funnel architecture
Map current funnel, identify leaks, redesign stages. Where lead drop-off is happening and why — with concrete fixes, not theoretical recommendations.
Funnel · Follow-up · Conversion
Lead generation that actually converts.
We develop comprehensive email marketing campaigns, content marketing programs, and acquisition systems that produce qualified prospects — and the follow-up cadence that converts them. Most businesses don't need more leads; they need better follow-up on the leads they already have.
The Real Problem
Most leads die in the first hour.
The data is consistent across every business we audit: follow-up speed predicts conversion better than lead quality. According to research by Harvard Business Review, firms that contact prospects within an hour are 7x more likely to qualify the lead than those who wait even 60 minutes longer.
Yet most businesses operate with no defined follow-up SLA, no automated nurture sequences, and no accountability for response time. The funnel isn't leaking at the top — it's leaking right after the lead arrives. Salesforce's State of Marketing reports that 79% of marketing leads never convert into sales — primarily due to lack of nurture.
Lead generation work that ignores this fails. The fix is upstream and downstream: better lead capture and better follow-up systems. Which is what we build.
Sound familiar? The free 30-minute interview is where we sort signal from noise.
Watch · Follow-Up In Action
From business card to booked meeting.
Stacks of business cards? David walks through the exact follow-up process — scanning, qualifying, and the email cadence that converts networking contacts into leads.
YouTube · Piedmont Avenue
Networking Event Leads — Business Card Follow-Up
What We Build
Lead generation systems.
Lead generation engagements span acquisition, capture, follow-up, and conversion — with the operating cadence to keep them running.
02
Email marketing programs
Six-month email marketing campaigns including newsletters, drip sequences, and segmented broadcast. Built on Constant Contact, Mailchimp, or ActiveCampaign.
03
Follow-up SLA design
Defined response times by channel and lead type. Workflow automation. Accountability dashboards. The single highest-leverage fix in most businesses.
04
Content & SEO
Content marketing programs that earn organic traffic at the awareness stage. Tied to specific intent-driven landing pages and conversion events.
05
Paid acquisition
Google Ads, Meta, LinkedIn paid programs as warranted. Tied to clear conversion goals and the same follow-up systems — not orphan ad spend.
06
CRM & tracking
CRM hygiene (Salesforce, HubSpot, or simpler tools), lead scoring, attribution. So you actually know what's working.
Want to see the full scope for your business? The interview gets specific.
Engagement Stages
How lead gen rolls out.
Six-month engagement stages. Different industries need different emphasis — but the sequence stays consistent.
01
Funnel audit
Where the leads are coming from, what they're doing, where they're dying. The diagnostic that frames everything else.
02
System build
Email infrastructure, follow-up SLAs, CRM hygiene, content production cadence. The operational backbone that lasts.
03
Channel activation
Light up the acquisition channels appropriate to your business. Paid, organic, partner, referral — in priority order.
04
Optimization & handoff
A/B testing, conversion optimization, and team training. By month six your team owns the systems — we move into advisory mode.
Get Started
Ready to fix the funnel?
The free 30-minute interview is where we figure out where your funnel is actually leaking. Most businesses are surprised by what they find.
Or call us · +1 (510) 761-5895