Vegan Burg
VeganBurg is a vegan fast casual chain of restaurants, which currently has one outlet in Singapore and one outlet in San Francisco, United States.
Restaurant consulting for new restaurant projects, newly opened restaurants, pre-existing restaurants, or restaurant franchises. A successful restaurant strategy begins with a solid concept — continually adjusted to meet the demands of the market and customers.
A successful restaurant strategy begins with a solid restaurant concept that is continually adjusted to meet the demands of the restaurant market and market customers. This often includes Restaurant Design, Restaurant concepts, Service, Hiring, Training, Menu Design, Kitchen Operations, Website, Social Media, Catering, Customer Loyalty programs, and new technology to streamline operations.
Schedule a free consultation phone call today or call us at 510-761-5895.
Marketing for restaurants needs restauranteurs, restaurant owners, and chefs to have fresh approaches to restaurant marketing, a good understanding of the market they are located in, and clear understanding that they need to continually adjust to meet the demands of the restaurant marketplace. Having a successful restaurant starts with a comprehensive restaurant marketing plan or concept which today includes Attractive Dish, Menu Design, Social Media, Customer Loyalty programs, and differentiation.
A short introduction from David Mitroff, Ph.D. on his approach to restaurant consulting.
Looking for help to start a restaurant (creating business plans, looking for restaurant investors, find a San Francisco restaurant location)? Looking to improve your existing San Francisco restaurant marketing and promotion (press release, social media, customer loyalty)? Looking to promote a new concept or menu? Looking to start a new bar program?
Piedmont Avenue Consulting has a team of restaurant consultant and chef consultant ready to help you start, grow, or expand your restaurant. Our restaurant consultant will help you with, but not limited to:
In addition, Piedmont Avenue Consulting partners with Architects, Interior Designers, Web Designers, and more to give you the options to create the restaurant you have envisioned. Would you like to learn more? Schedule a free consultation at info@piedmontave.com or call 510-761-5895.
Fill out the form to receive your free guide — practical strategies, frameworks, and checklists for restaurant marketing in 2026.
Get the Free GuideWould you like to learn more about our experience working with restaurants? We have worked with restaurants and restaurant franchises all over the San Francisco Bay Area. Here is a list of some restaurants we have worked with.
We have helped our restaurant clients with websites, catering, catering menu design, menu graphic design, and more. Check some of our projects.
One of the best ways to find effective marketing tools and ideas is to check out a neighboring business. Below is a list of some of the most sought-out restaurants and hospitality services in San Francisco.
VeganBurg is a vegan fast casual chain of restaurants, which currently has one outlet in Singapore and one outlet in San Francisco, United States.
Famous for the quality and taste of their meats, unique side dishes and appetizers (all handmade with fresh ingredients) and desserts.
Out of the ordinary, RT Rotisserie is a simple concept that brings an easy but delicious menu. Pure interior design and casual dining with a higher-end look will make this casual eating spot your new go-to spot.

David Mitroff, Ph.D. is the Founder and Chief Consultant at Piedmont Avenue Consulting. David questions assumptions, offers creative restaurant concept ideas, and encourages new initiatives from strategy through implementation. David's wealth of knowledge is transferred to clients leading to heightened sales, increased customer experiences, and enhanced relationship building techniques. David has an extensive educational background, in addition to professional sales training, which includes a Ph.D. in Clinical Psychology with coursework in Business Administration, Legal Studies, and Marketing — providing a foundation for excellent critical and analytical thinking, business strategy, relationship building, and networking.

Michele is a Restaurant Consultant with Piedmont Avenue Consulting, Inc. as well as a Chef and Restaurateur in the Bay Area. She has a background in owning and managing a restaurant, from the kitchen to the front of the house. In 2010 she founded Eleve2 Restaurant and Bar, a Vietnamese fusion restaurant in downtown Walnut Creek. In 2015, she rebranded the business into Library on Main, while keeping the popular handcrafted cocktail program. Michele is familiar with the restaurant business operations as well as other areas of interests related to the food and beverage industry.

Dylan Denicke is a 15-year veteran of the Restaurant Industry. In 2009 he founded Beast and the Hare, a full-service California Meat-Forward restaurant in the Mission District of San Francisco with his business partner Ian Marks. For four years they roasted whole animals, cured meats, and played host to neighborhood folks looking for a good night out. The restaurant was sold in 2015, and Dylan started soon after working for David Mitroff at Piedmont Avenue Consulting as a restaurant consultant. In his spare time he works in his wood and metal shop often doing projects for other friends in the creative and entrepreneurial fields.

Cuong is a Restaurant & Bar Consultant with Piedmont Avenue Consulting, Inc. He has a background in owning and managing restaurants and bars where he created bar programs, established restaurant and bar operations, and oversaw the front of the house. Cuong has also worked at numerous restaurants and bars throughout the San Francisco Bay Area such as Bar Agricole, Eleve, Pho 84, Library on Main, and Bourbon Highway. His work includes consulting with clients and hosting educational cocktail and wine tasting events. He enjoys training and teaching clients or the general public on a wide variety of culinary arts related topics.
Recent articles from the Piedmont Avenue blog — practical, operator-tested strategies for restaurant teams.
Most restaurants are running on POS systems that were never really built for them. The gap between what POS systems promise and what they actually deliver during a Friday dinner rush is where operators lose money fast.
Read article →
Tight margins, short shelf life, and daily shifts in demand. Ingredient inventory can either protect profit or drain it. Use a digital system, check stock each week, and track sales data.
Read article →
For restaurant owners seeking to stay ahead and provide exceptional customer experiences, the integration of AI voice assistants is a game-changer.
Read article →Schedule a free consulting session to review your concept, marketing, and operations. We've helped restaurants and restaurant franchises across the Bay Area — from new openings to multi-unit operations. No obligation, just a conversation.
Or call · +1 (510) 761-5895