Event Marketing Services | Bay Area Event Planning & Promotion | Piedmont Avenue Consulting
Home Solutions Event Marketing
Promotion · Networking · Activation

Event marketing from the team behind Professional Connector.

Piedmont Avenue Consulting promotes brands, products, and services by organizing, hosting, sponsoring, and attending events. Plus we run Professional Connector — one of the largest Bay Area networking organizations, with over 50 events per year.

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The Reality

Most events fail at follow-up.

The dominant failure mode in event marketing isn't the event itself. It's the follow-up. A great event with no post-event sequence produces a spike of awareness that decays within two weeks. A mediocre event with disciplined follow-up produces compounding pipeline for months.

Real event marketing integrates pre-event promotion, on-site capture, and post-event nurture sequences as a single system. The event is the middle step — not the whole strategy.

Piedmont Avenue runs Professional Connector — an organization that has produced hundreds of Bay Area networking events. We know what works at scale and what doesn't.

Sound familiar? The free 30-minute interview is where we sort signal from noise.

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Event Services

What we execute.

Event marketing engagements span event types from intimate networking through major product launches.

01

Networking events

Curated networking with the Professional Connector model. We've refined this format across hundreds of events — what works, what doesn't, and how to drive real connections.

02

Product launches

Launch event design, media coordination, attendee curation, and the post-event amplification sequence that turns one night into months of marketing assets.

03

Educational seminars

CLE workshops, industry panels, executive education programs. Including 100+ MCLE workshops David Mitroff has personally conducted at law firms.

04

Sponsorship strategy

Identify the events worth sponsoring (most aren't), negotiate placement, and build the pre/during/post activation that turns sponsorship dollars into measurable pipeline.

05

Conference presence

Booth strategy, lead capture systems, follow-up automation. Most companies waste their conference budget on the booth and underspend on follow-up.

06

Hosted programs

Recurring hosted events — meetups, mastermind groups, executive dinners — that build relationships over time. Often the highest-ROI event format.

Want to see the full scope for your business? The interview gets specific.

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Event System

How good events work.

Standard event marketing flow. Different event types need different emphasis, but the structure stays consistent.

01

Pre-event

Audience curation, channel mix, registration funnel optimization. Most attendance optimization happens 4-6 weeks out, not in the final week.

02

Day-of

Lead capture systems, photography & content production, real-time social activation. The day-of execution that produces durable assets.

03

Post-event

The follow-up sequence that turns attendees into pipeline. Email nurture, content amplification, and the structured outreach that converts.

04

Asset reuse

Photos, video, quotes, and case study material from each event become marketing assets. One event, six months of content.

Get Started

Ready to plan an event?

The free 30-minute interview is where we figure out whether events make sense for your business — and which event types deserve your budget.

Schedule Free Interview See Brand Awareness

Or call us · +1 (510) 761-5895

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Trusted Across Industries
Ben & Jerry's Orange Theory Fitness Holiday Inn Brinno Camera McDowall Cotter Passage Nautical
★★★★★ 5.0 · 45+ Verified Reviews
Client Voices

What clients say about working with us.

Two decades of consulting relationships across restaurants, law firms, healthcare, retail, and professional services. Selected testimonials — full case studies and references available on request.

We worked with Piedmont Avenue Consulting to implement new sales processes and launch a successful customer loyalty program. As a result, we have dramatically increased revenues from catering events and "front of mind" sales.
"Dramatically increased revenues from catering events and front of mind sales."
Sam Hensley
General Manager Ben & Jerry's Northern California
Right away things started to happen. We have managed to fill up our seminar rooms again, he has found us great new staff to run our marketing department, and business is booming. More than a marketing consultant, he is also a business confidant.
"Right away things started to happen. Business is booming. More than a consultant — a business confidant."
David Rosenbaum
Partner McDowall Cotter
David strives to deliver value first and only then presents additional services. He has earned my business and he has earned my trust. He is a natural connector — extremely comfortable in networking environments.
"He strives to deliver value first. He has earned my business and my trust."
Patrick Schwerdtfeger
Business Futurist TEDx Keynote Speaker
Extremely helpful, and the most responsive consultant I've ever worked with. If he didn't know something, he had no problem acknowledging that and calling an expert. His follow-up was absolutely impeccable.
"The most responsive consultant I've ever worked with. His follow-up was absolutely impeccable."
Judith Szepesi, J.D.
Partner Blakey Sokoloff Taylor & Zafman, LLP
David was very helpful with structuring online marketing for my business. He presented clear ideas and strategy that was totally relevant for my dental office. His innovative thinking helps me to think outside the box.
"Clear ideas and strategy totally relevant for my dental office. Innovative thinking."
Amanda B.
Owner, Dentist Artesa Dental
My experience with David's services was excellent. He was always responsive to numerous questions; his answers and guidance were of the highest quality. You would want to have David on your team.
"Always responsive. Guidance of the highest quality. You'd want him on your team."
Stan Lewandowski, LL.M.
Attorney Silicon Valley Partner
He is a creative genius and excellent sounding board for strategic planning. I have been fortunate to continue our relationship, learning many things that have helped me grow.
"A creative genius and excellent sounding board for strategic planning."
Drew Ayersa, MBA
VP, Business Development SF Fire Credit Union
David gave expert marketing assistance on how to prepare my website and bio in response to a national design award. His creative solutions to client negotiations provide unexpected business opportunities.
"Expert marketing assistance. His creative solutions provide unexpected opportunities."
Therese Lahaie
Lighting Specification National Design Award Winner
After hearing David speak at a Constant Contact seminar, I knew I needed to meet with him. He conveyed information in an easy-to-follow manner. From A-Z, David was thorough and easily accessible throughout the entire project.
"Thorough and easily accessible throughout the entire project. From A to Z."
Kim Bardakian Demirjian
Principal BarCom · Co-founder, Town Love
It's been a long time since David was in my accounting class, but I have followed his career ever since and he constantly amazes me. He has created an incredible business network within the Bay Area.
"He constantly amazes me. An incredible business network within the Bay Area."
Mark Bettini, MBA
Former Professor Expert Witness
01 · of · 10 Reviews
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