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Category Archives: Marketing

Industry Expert Tips: Build a Brand on Social Media

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David Mitroff, Ph.D. was interviewed for an expert roundtable blog article on developing a brand for businesses via social media strategies.  While developing your business’ brand and story requires strategy, there is now the expectation of implementing marketing efforts around social media. In fact, it … Continue reading

Actionable Tips for Restaurant Social Media

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David Mitroff, Ph.D. wrote a guest blog article for OnDeck, a financial service company based in New York. As a Marketing Expert, he shared tips regarding restaurant social media strategies, leveraging these platforms as tools for brand marketing: Is Your Restaurant Social Media … Continue reading

Reaching Consumers by Showing Empathy

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David Mitroff, Ph.D., was featured in ANA Magazine about focusing on empathy within marketing. Effectively marketing to the biggest demographic of consumers can require some measured and well-thought out approach. Most brands can successfully attract the Millennials to their products and … Continue reading

Side Show: Side dishes can be star players on restaurant menus

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There’s no need to sideline your side dish offerings! David Mitroff, Ph.D. was interviewed and featured in el Restaurante Magazine in an article on how side dishes can be incorporated into a main meal. There are creative ways to utilize the side dishes themselves … Continue reading

“Lost Your Biggest Customer? Here’s Your Survival Plan”

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It’s easy to let yourself rely on big, lucrative clients. But what happens if they ditch you? David Mitroff, Ph.D. was interviewed and featured in the March 2017 issue in Inc. Magazine in an article that discusses how to recover … Continue reading

“Social Media Users Post About Their Dogs Six Times Per Week”

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Featured in NBC News, David Mitroff, Ph.D. gave his insight about the most popular social media subject: dogs. There is a new study that claims dog owners post pictures and type bout their pet dog on social media an average of six times per week. … Continue reading

WP Engine’s Performance Tool: Evaluate Your Website Speed

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Every second counts, optimize your WordPress website with the Performance Tool from WP Engine Now that it’s expected for any business to have a website, it’s critical to see how well your webpages are doing in terms of growing your business. It … Continue reading

Direct Mail Campaigns: Junk or Not?

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              Direct mail campaigns send information and marketing advertisements to people through the postal service. Marketers in the Bay Area can target the UC Berkeley campus community with direct mail pizza coupons. Communities in … Continue reading

“Meet the Bay Area’s fastest-growing private companies of 2016”

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David Mitroff, Ph.D., was featured in San Francisco Business Times regarding the top fastest-growing private companies in the San Francisco Bay Area and what common attributes they all have in common. “What these companies do have in common, regardless of … Continue reading

Utilizing Social Media for Law Firms

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There are several prominent social media platforms that offer San Francisco Bay Area law firms unique ways to reach new and existing clients. Instead of relying solely on a website, firms can take advantage of Facebook, Instagram and LinkedIn to … Continue reading

Lessons to be learned from the TV Show Hotel Impossible

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Hotel Impossible is a reality TV show on Travel Channel, featuring a hospitality expert Anthony Melchiorri and his team giving professional advice and consultation to hotels. This popular show is at its 7th season already since it began airing in … Continue reading

Promotional Models As An Effective Marketing Strategy

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One way to attract attention to a product or service is to hire a promotional model. Promotional models are a type of brand ambassador, except they do not have a long-term commitment to embody the brand or be a person … Continue reading

Advertising Techniques to Learn from T-mobile

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T-Mobile has taken an innovative and game-changing approach to marketing its wireless service. By taking a risk and condemning its own industry and competitors, T-Mobile was able to gain 22 million subscribers. Here are a few strategies from T-Mobile’s “Uncarrier” … Continue reading

How Much Do Keynote Speakers Charge?

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Are you looking to transform your event or conference? Hiring the perfect keynote speaker will guide the conversation and establish a theme that will encourage, inspire, and unify your audience. There are many factors that determine the price range of … Continue reading

6 Ways to Create a Competative Edge With Mobile Marketing.

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Mobile marketing is, quite simply, how it sounds—marketing on, with or through a mobile device. With technology at the forefront of today’s society, it would be crazy for businesses to not take advantage of technology. Between the many modes of … Continue reading

Hospitality 101: Different Types of Accommodation and Marketing

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Everyone wants to travel the world and they all need a place to stay when they get there. That’s where you come in. If you’re looking to open up a hotel in the San Francisco Bay Area, or already own … Continue reading

Instagram for Business; A Guide for the Modern Entreprenuer

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  Upload, Edit, Share. It’s as simple as that! Instagram offers a unique, inexpensive, and easy way to market for your business and create a community for your customers. If you are launching a start up business, Instagram is a … Continue reading

The Benefits of Social Media for Restaurants

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It’s no secret that social media seems to rule every aspect of our lives these days. Just take a look at the person nearby you next time you’re waiting in line at a coffee shop, or sitting on BART, they’ve … Continue reading

Summary of Piedmont Avenue Services

  • Business Development Consulting
  • Customer Experience; Loyalty Marketing Programs
  • Brand Awareness and Positioning
  • Business & Sales Strategy
  • Internet Social Media Marketing
  • Website and Internet Marketing Optimization
  • Managed Marketing and Email Services
  • Creative Front of Mind Customer Interactions
  • Streamlining Operations; Technology Integrations

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