Fitness Business

Fitness Marketing

The Fitness industry has benefited from marketing campaigns aimed at fighting obesity and improving health. The fitness and health industry is a very competitive industry and is susceptible to following the next new trend. For this reason, it is vital to differentiate your business from the other fitness companies.

At Piedmont Avenue Consulting, Inc. we help our clients in the San Francisco Bay Area to create brand awareness surrounding their company goals, strength customer loyalty amongst competitors, and increase lead generation to improve foot traffic and membership. We help to develop the right marketing campaign and business structure and target it at the right audience. Piedmont Avenue Consulting, Inc. has worked with several companies in the fitness industry, including:

Orangetheory Fitness
Orangetheory Fitness – Orangetheory Fitness is a leading fitness gym. It has innovative workouts that use a energizing group interval fitness concept. This health studio provides workouts that are split into cardiovascular and strength training. To learn more about Orangetheory Fitness, visit  
CRUfit – CRUfit Oakland was developed with the idea of Cycling, Rowing and Unifying strength. It is a neighborhood fitness club where anyone, with any fitness level, can work out. They offer various types of classes including boxing, circuit training, functional movement, indoor cycling, indoor rowing, TRX and Zumba. If you’re located in the San Francisco Bay Area and want to learn more about CRUfit, go to
YuBalance – YuBalance is located in San Francisco but is not your typical gym. It provides a strength-training studio for those individuals who hate the gym, but want to get in shape. The owners have created fun and efficient full body workouts designed to build lean muscle, reduce body fat and improve cardio-endurance. To learn more about YuBalance and its companies, visit
Cardio Barre
Cardio Barre – This company provides high-energy/no impact exercise classes to its consumers. It combines barre work with light weights to burn fat, tone and sculpt muscles, and elongate the appearance of the body. Piedmont Avenue Consulting, Inc. has worked with two Cardio Barre’s in the San Francisco Bay Area including one located in San Francisco and one located in Pleasanton. Find out more about Cardio Barre and its services at:

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