01
Marketing & advertising claims
Truth-in-advertising disputes, brand confusion cases, marketing claim substantiation, social media and digital advertising practices, influencer marketing disputes.
01 · BackgroundCredentials that hold up on cross-examination.
An expert witness wins or loses on credibility. Credentials matter. Peer recognition matters. The ability to translate technical claims into language a jury follows — that matters most.
David Mitroff, Ph.D. brings a Doctorate in Clinical Psychology with coursework in Legal Studies and Marketing, six years conducting MCLE presentations on behalf of LexisNexis at top law firms throughout the West Coast, and 15+ years consulting across the industries most often at the center of commercial litigation.
Through consulting, lectures, trainings, and keynotes, David has educated more than 15,000 business owners. Piedmont Avenue Consulting, Inc. is an approved California Continuing Legal Education (MCLE) provider, and David has been featured in California Lawyer Magazine on law firms and the cloud.
Affiliations: Round Table Group and ExpertConnect Litigation Support, LLC.
02 · ExpertiseWhere David testifies.
Selected practice areas, drawn from 15+ years of consulting work plus academic background.
02
Restaurant & hospitality ops
Operational standards, food service practices, customer experience design, front-of-house and back-of-house disputes, hospitality industry norms.
03
Consumer behavior
Consumer decision-making, brand perception, purchase intent, customer journey analysis — backed by clinical psychology training.
04
Small & mid-size business operations
Standard practices in business consulting, marketing operations, sales process, customer relationship management, and the operating cadence of small-to-mid businesses.
05
Law firm marketing
Legal marketing standards, attorney advertising rules, law firm operations, MCLE workshop content, electronic discovery practices, and reputation management.
06
Franchise & retail practices
Franchise operations, retail standards, professional services, and the conventions of multiple regulated industries.
03 · IndustriesIndustries covered.
David has held consultative sales and technology positions and co-founded three companies — across the diverse environments most commonly at the center of commercial disputes.
04 · ProcessHow engagements work.
Expert witness work runs differently from consulting engagements. Here's how typical retention proceeds.
01
Initial conflict check
After initial contact (via direct outreach or affiliated firms), we run conflicts and confirm subject-matter fit before any substantive discussion.
02
Engagement letter
Standard expert witness retention agreement. Hourly rates billed against retainer, with clear protocols for deposition prep and trial testimony.
03
Materials & analysis
Document review, case file analysis, and expert report preparation. Reports are written to withstand Daubert challenge and cross-examination.
04
Deposition & trial
Available for deposition and trial testimony. Comfortable with hostile cross-examination and translating technical analysis for non-specialist juries.
05 · FAQFrequently asked.
What types of cases does David accept?
Marketing and advertising disputes, restaurant and hospitality operations, consumer behavior and brand perception, small-to-mid business operations, franchise and retail standards, and law firm marketing practices.
Is David affiliated with expert witness placement firms?
Yes — David is affiliated with Round Table Group and ExpertConnect Litigation Support, LLC. Direct inquiries are also welcome.
What is the typical engagement timeline?
From initial inquiry to engagement letter: 5–10 business days, contingent on conflicts check. Report timelines depend on materials volume and case complexity.
What geographies does David cover?
Primary practice in California with availability for federal cases nationwide. Travel and remote deposition both available.
06 · ContactInquire about availability.
Initial inquiry
Need an expert witness on marketing or business?
For initial inquiries, contact us directly or through Round Table Group or ExpertConnect Litigation Support. All inquiries are confidential.