Press and Media Resources

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Press and Media Resources


David Mitroff, Ph.D., the Founder of Oakland based Piedmont Avenue Consulting ( is available to speak with the media and press on a wide range of topics.

Members of the media, please contact us at:


NBC Bay Area News TV – KNTV is San Francisco Bay Area’s premiere news and information station. David Mitroff, Ph.D. was interviewed as a Marketing Expert by Reporter Sam Brock Sam Brock during his segment called Reality Check. Click here to read the full article.

Media Sampler

Dr. Mitroff has been a featured business and marketing expert in a variety of media. Some examples include: television (NBC Bay Area, Reality Check), radio (KGO), newspapers (San Francisco Chronicle, Oakland Business Review, Jewish Weekly, Catholic Voice, San Francisco Business Times) and magazines (San Francisco Magazine, California Lawyer, The Meeting Professional)

San Francisco Magazine, the monthly magazine devoted to the people, culture, food, politics and arts of the San Francisco Bay Area. David Mitroff, Ph.D. was interviewed about San Francisco Pop-up restaurant trends and how Social Media plays a critical role.
California Lawyer

California Lawyer is a monthly magazine that combines hard-hitting legal news, case commentary, and coverage of technology and business trends related to California law firms, lawyers and their clients. David Mitroff, Ph.D. was interviewed for an article on Cloud Based Solutions for Law Firms 

Business Bolts
Business Bolts, a popular blog to help entrepreneurs, small business owners, and marketing professionals bolt ahead of the competition recently featured online business trends from David Mitroff, Ph.D., about how video for both content marketing and SEO will continue to grow. You can read more at:
Oakland Business Review
Oakland Business Review, the monthly newspaper for the Oakland Metropolitan Chamber with a distrubiton of 15,000 readers featured David Mitroff, Ph.D. and his work with the Alameda Country Small Business Development Center (SBDC) in a full page article. Read more at

The Meeting Professional is the magazine of Meeting Professionals International, the premier global association community for meeting and event professionals. David Mitroff, Ph.D. was featured in an article on how to provide more value to event participants with social media platforms and other technologies. 

KGO Radio
KGO Radio is San Francisco Bay Area’s premiere news and information station. David Mitroff, Ph.D. was interviewed as an expert on online advertising, specifically about how small businesses can take advantage of online advertising (Google, Yelp, Constant Contact, etc.) and grow their business with websites on platforms including
Entrepreneur is a North American magazine and website that carries news stories about entrepreneurship, small business management, and business. David Mitroff, Ph.D., was featured, advising ways company leaders can increase transparency in the work place. Read the article here.
Reader's Digest

Reader’s Digest is an American general-interest family magazine, published ten times a year. Formerly based in Chappaqua, New York, it now has its headquarters in New York City. According to Mediamark Research (2006), it reaches more readers with household incomes of $100,000+ than Fortune, The Wall Street Journal, Business Week and Inc. combined.

Forbes is an American business magazine. Published bi-weekly, it features original articles on finance, industry, investing, and marketing topics. Forbes also reports on related subjects such as technology, communications, science, and law. David Mitroff, Ph.D., was featured, speaking on why competition can be an advantage for Millennials at the workplace. Read full article here.
Inc Magazine
Inc. Magazine, founded in 1979 and based in New York City, is an American monthly publication focused on growing companies. They magazine specializes in topics related to business growth as well as publishes annual lists of the 500 and 5000 fastest-growing publicly held small companies in the U.S., called the “Inc. 500” and “Inc. 5000”. Read David’s feature here.
The Seattle Times
The Seattle Times is a newspaper serving Seattle, Washington, United States. It is the largest-circulation daily newspaper in the state of Washington and has the largest Sunday circulation in the Pacific Northwest.  Read David’s feature here.
The Chicago Tribune

The Chicago Tribune is a daily newspaper based in Chicago, Illinois. Founded in 1847, and formerly self-styled as the “World’s Greatest Newspaper”, it remains the most-read daily newspaper of the Chicago metropolitan area and the Great Lakes region and is currently the eighth largest newspaper in the United States by circulation. David was featured, giving strategies to invest in brand and career. Read article here


NBC News
NBC News is a collection of innovative and powerful news brands that deliver compelling, diverse and visually engaging stories on your platform of choice. NBC News featured Social Media trends from David Mitroff, Ph.D., about how people are prioritizing pets regarding building online presence. Read the feature here.
Hotel Management Magazine, a trade publication produced by Questex, LLC. recently featured the topic of hotel’s online presence from David Mitroff, Ph.D., about how to strategically manage your online presence and the benefit of it. Read more here.

FitSmallBusiness.coma premier source of advice for small-medium businesses, features David Mitroff, Ph.D. to explain the benefits regarding good customer service and the importance of hiring experienced employees. 

About David Mitroff, Ph.D.

David works with a diversity of clients in the San Francisco Bay Area and beyond such as restaurants and retail specialty stores, franchises, professional services firms, start-ups and individual entrepreneurs. Dr. Mitroff leverages his extensive professional and education background, including a Ph.D. in Clinical Psychology to motivate people to create change, while understanding the psychology behind business and marketing decisions. David is an active member, on the executive board, or advisory committees for several organizations. He continually collaborates with several consultant groups, merchant associations, and charities to best serve the community. David is a sought after speaker on a wide range of topics from Social Media to peak performance. Through his consulting, lectures, trainings, and keynotes David Mitroff, Ph.D. ( has educated more than 15,000 business owners.

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