Meet the Team | Consultants & Coordinators | Piedmont Avenue Consulting
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Meet the team

The people behind the work.

Marketing, business development, restaurant operations, hospitality, graphic design, and HR. Twenty-plus consultants and coordinators — led by David Mitroff, Ph.D. since 2011.

David Mitroff, Ph.D., Founder of Piedmont Avenue Consulting
Founder & Chief Consultant

David Mitroff, Ph.D.

Founder & Chief Consultant

David Mitroff, Ph.D. is the Founder and Chief Consultant at Piedmont Avenue Consulting. He questions assumptions, offers creative ideas, and encourages new initiatives from strategy through implementation. David's wealth of knowledge transfers to clients leading to heightened sales, increased customer experiences, and enhanced relationship building techniques. His extensive educational background includes a Ph.D. in Clinical Psychology with coursework in Business Administration, Legal Studies, and Marketing — providing a foundation for excellent critical and analytical thinking, business strategy, relationship building, and networking.

The team

Consultants & coordinators.

Domain experts spanning hospitality, legal, retail, dental, HR, bookkeeping, and luxury distribution — plus a marketing and events team that keeps the engine running.

Moréa Pollet, Consultant at Piedmont Avenue Consulting
Moréa Pollet
Consultant

Moréa is a Consultant with Piedmont Avenue Consulting. She develops creative systems and marketing strategies and sees them through to implementation. Moréa earned a B.S. in International Business from both San Francisco State University and SKEMA Business School (France), and studied Product Management and Product Marketing at UC Berkeley Extension.

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Laura Chinchilla, Business Development Manager at Piedmont Avenue Consulting
Laura Chinchilla
Business Development Manager

Laura is a Business Development Manager at Piedmont Avenue Consulting. She finds keynote speaking opportunities for David, grows clients' networks, and develops technology and social media strategies. With a Bachelor's in Business Administration, postgraduate Project Management training, and 10 years working with national and multinational companies in Colombia, Canada, and the U.S.

Ruby Realino, Marketing Executive Assistant at Piedmont Avenue Consulting
Ruby Realino
Marketing Executive Assistant

Ruby is a Marketing Executive Assistant with Piedmont Avenue Consulting. With over 13 years of professional experience across administration, marketing, sales, customer service, and project management — she tailors her skills to meet and exceed client expectations.

Jackee Lee, Marketing & Events Coordinator at Piedmont Avenue Consulting
Jackee Lee
Marketing & Events Coordinator

Jackee is a UC Berkeley graduate and Marketing & Events Coordinator with Piedmont Avenue Consulting. With expertise in international relations, she helps connect businesses and individuals across multiple countries and seeks innovative ways to help clients achieve their business goals.

Shannon Ngo, Marketing & Events Coordinator at Piedmont Avenue Consulting
Shannon Ngo
Marketing & Events Coordinator

Shannon is a Marketing & Events Coordinator at Piedmont Avenue Consulting. She is pursuing a B.S. at Bentley University majoring in Marketing with a minor in Management, and plays on the Women's Varsity Volleyball team.

Jamir Graham, Marketing & Events Coordinator at Piedmont Avenue Consulting
Jamir Graham
Marketing & Events Coordinator

Jamir is pursuing a B.A. in Marketing with a minor in Communications at Holy Names University, and works at Piedmont Avenue Consulting as a Marketing and Events Coordinator. With a passion for analytics, he helps clients see correlations between dollars spent and top-line growth.

Valentina López, Graphic Designer at Piedmont Avenue Consulting
Valentina López
Graphic Designer

Valentina is a Graphic Designer at Piedmont Avenue Consulting. She provides visual solutions using expertise in digital illustration, video, and photo editing software. Born in Bogotá, she has lived in and traveled to many countries — multicultural experiences that contribute to her creative mind.

Anne McDonnell, Communications Designer at Piedmont Avenue Consulting
Anne McDonnell
Communications Designer

Anne is a designer and illustrator with a passion for creating experiences. With over ten years of freelance art experience, her clients have included General Motors Shanghai, San Francisco SPCA, and Panda Global Gaming. She often volunteers as an artist for wildlife community projects throughout the U.S.

Baba Afolabi, Consultant at Piedmont Avenue Consulting
Baba Afolabi
Consultant

Baba is a passionate, experienced business advisor with extensive multi-industry experience and an MBA in Business Administration. As a business development strategist, he's started and run a clothing company, developed Kickstarter campaigns, and owned a food tech company delivering African food.

Anand Patel, Hospitality Consultant, Hotelier at Piedmont Avenue Consulting
Anand Patel
Hospitality Consultant, Hotelier

Anand is a Hospitality Consultant with Piedmont Avenue Consulting and a working Bay Area hotelier. He has served on the advisory board of several hotel organizations and owned and managed properties in markets including Orlando, Florida. He is familiar with expansion and growth trends for hotel businesses.

Bruce Jobson, MBA, SPHR, Human Resources Consultant at Piedmont Avenue Consulting
Bruce Jobson, MBA, SPHR
Human Resources Consultant

Bruce is a versatile HR executive with extensive experience covering all aspects of human resources. He has led HR functions throughout the U.S., Asia, and Europe with organizations including The Coca-Cola Company and VWR International. SPHR-certified through the HR Certification Institute.

Brenda Portier, Bookkeeper & QuickBooks Consultant at Piedmont Avenue Consulting
Brenda Portier
Bookkeeper & QuickBooks Consultant

Brenda's extensive background includes owning and running a construction company plus providing finance and real estate business services. She helps clients set up QuickBooks accounts, audit their books, conduct weekly and monthly bookkeeping, payroll, and methods to track sales, purchases, income, receipts and payments.

Ronald Yee, D.D.S., Dental Consultant at Piedmont Avenue Consulting
Ronald Yee, D.D.S.
Dental Consultant

Ronald is a Dental Consultant with Piedmont Avenue Consulting. For over 25 years, he has assisted dentists in managing their practices in the SF Bay Area — guiding better dental practice, reigniting passion for dentistry, and increasing dental profits through efficient management, clinical, and financial systems.

Drew Aversa, Consultant at Piedmont Avenue Consulting
Drew Aversa
Consultant

Drew was a paramedic/firefighter who found success in business as an entrepreneur, SBE & FORTUNE 500 management leader. He provides strategic counsel to C-level executives, program development, and organizational systems. Drew also taught college for ten years and is a registered yoga teacher and mindfulness practitioner.

Michele Durye, Restaurant Consultant at Piedmont Avenue Consulting
Michele Durye
Restaurant Consultant

Michele is a Restaurant Consultant with Piedmont Avenue Consulting and a Chef and Restaurateur in the Bay Area. In 2009 she founded Eleve Restaurant and Bar, a Vietnamese fusion restaurant in downtown Walnut Creek. In 2015, she rebranded the business into Library on Main, keeping the popular handcrafted cocktail program.

Dylan Denicke, Restaurant Consultant at Piedmont Avenue Consulting
Dylan Denicke
Restaurant Consultant

Dylan is a 15-year veteran of the restaurant industry. In 2009 he founded Beast and the Hare, a full-service California meat-forward restaurant in the Mission District of San Francisco. After selling in 2015, Dylan joined Piedmont Avenue Consulting as a restaurant consultant. He works in his wood and metal shop in his spare time.

Cuong Du, Restaurant & Bar Consultant at Piedmont Avenue Consulting
Cuong Du
Restaurant & Bar Consultant

Cuong has a background in owning and managing restaurants and bars where he created bar programs and oversaw front-of-house operations. He has worked at Bar Agricole, Eleve, Pho 84, Library on Main, and Bourbon Highway across the SF Bay Area, and hosts educational cocktail and wine tasting events.

Gera Rivkin, Consultant at Piedmont Avenue Consulting
Gera Rivkin
Consultant

Gera is a strategic, visionary business leader who creates and executes strategies achieving aggressive revenue and profit goals. He founded and led 6 Pack Fitness as CEO — innovative, patented meal management gear for athletes. Prior roles include Director of Brand Marketing for Zoom Eyeworks and Brand Manager at Lowepro.

Antoine Casanave, Luxury Distribution Consultant at Piedmont Avenue Consulting
Antoine Casanave
Luxury Distribution Consultant

Antoine is a Luxury Goods and Distributor Consultant with years of experience building brands and relationships in the wine, spirits, and luxury goods industries. He promotes products at some of the most prestigious events and award shows in Los Angeles, Las Vegas, and San Francisco.

Greg Appelhof, Product & Retail Go-To-Market Consultant at Piedmont Avenue Consulting
Greg Appelhof
Product & Retail Go-To-Market Consultant

Greg is an entrepreneurial Senior Executive with over 20 years leading emerging consumer technology companies on brand and sales strategies as CEO, President or SVP. Track record across consumer products, computing, console and PC gaming, display technologies, smartphone accessories, and 3D printing.

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