Home services is local SEO + reputation.
Most home services businesses live or die on three things: local search visibility (Google Business Profile, local pack rankings), reputation (review volume and quality across Google, Yelp, Angi/HomeAdvisor), and referral systems (the customers you already served sending more your way).
Generic marketing agencies miss this. They sell social media campaigns, content marketing, and brand work that doesn't move the needle for a roofer in Walnut Creek or an electrician in Oakland.
Piedmont Avenue has worked with construction professionals, associations, architects, and engineering firms for over two decades. We know which channels matter for trades — and which are noise.
Sound familiar? The free 30-minute interview is where we sort signal from noise.
Trade-specific services.
Marketing services tailored to home services and construction businesses.
Local SEO & Google Business Profile
The single most underutilized free tool for trades. Set up properly — Google Business Profile drives more leads than most paid campaigns.
Review management
Review request systems across Google, Yelp, Angi, HomeAdvisor. Reputation management workflow that runs without you babysitting it.
Lead generation programs
Build a strong strategy to attract potential, new, and returning customers. Email lists, paid acquisition, partner referral programs.
Customer loyalty
Most trades undervalue repeat business and referrals. Loyalty programs designed for one-time-purchase economics.
Public relations
Local media relationships across the Bay Area — useful for trade associations, builder networks, and community-tied businesses.
Technology integration
CRM hygiene (HubSpot, JobNimbus, ServiceTitan), scheduling integration, and the operational systems that scale a trade business.
Want to see the full scope for your business? The interview gets specific.
Industries we've served.
Real engagements across the spectrum of construction and home services trades.
Construction companies
General contractors, design-build firms, commercial construction, and renovation specialists.
Architects & engineers
Architecture firms, structural engineering, MEP engineering, and consulting engineers.
Specialty trades
Electricians, plumbers, HVAC, roofers, painters, flooring — and the multi-trade home services brands.
Landscaping & outdoor
Landscape design, hardscape, irrigation, lawn care, and outdoor living specialists.
Property services
Property management, commercial cleaning companies, and B2B services tied to facilities.
Home improvement
Kitchen and bath, custom millwork, remodelers, and home improvement specialists.
Don't see your industry? The methodology applies broadly — ask us.