Berkeley has definitely evolved. Being the birthplace of California cuisine, it’s the epicenter of the Bay Area’s food renaissance, and its recreational options stretch from the water of the Bay to the hills of Tilden Park. There is more to the city of Berkeley than just being the place of one of the best public universities in the world.

UC Berkeley

Being one of the country’s leading academic institutions, UC Berkeley, located at Carleton Street, Berkeley, CA, is home to famous professors, Nobel laureates and an elite student body of more than 27,000 undergraduates. Visitors will enjoy Sather Gate, the main entrance to the campus; South Hall, the oldest building on the campus built in 1873; Sproul Plaza, a hub where students socialize and gather; Bancroft Library, with its well-worn marble steps and the main reading room with its intricate artesonado.

UC Berkeley
Gourmet Ghetto

Gourmet Ghetto

The opening of Chez Panisse in 1971 marked an essential moment in California culinary history. This French bistro would forever change the American food culture. Chez Panisse inspired many other restaurants. In the area know as the “Gourmet Ghetto”, there’s an amazing collection of gourmet restaurants. Some favorites include Lo Coco’s (1400 Shattuck Ave, Berkeley, CA 94709, www.lococospizzeria.com), Masse’s Pastries (1469 Shattuck Ave, CA 94709; http://www.massespastries.com), and Saul’s Delicatessen (1475 Shattuck Ave, Berkeley, CA 94709, http://www.saulsdeli.com,).

 

Berkeley Marina

Located at 201 University Ave, Berkeley, CA 94710, It is a popular spot for watersports including canoeing, kayaking and water skiing. Many people enjoy bird watching at the adjacent Shorebird Nature Center or at the Aquatic Park. It is also the perfect spot to see the sunset in an amazing summer day.

 

 

Berkeley Marina
Telegraph Berkeley

Telegraph Avenue

Telegraph Avenue has retained some of the Bohemian vibe of the 1960s. Hints of Berkeley’s colorful counterculture heyday can be seen in the vintage record stores. Food places, bookshops and record stores are the main reasons students and locals frequent Telegraph. It also offers hair salons, clothing stores, computer supply outlets and other interesting specialty shops.

 

 

The Big C

The Big C is a giant concrete block “C” built into Charter Hill, Berkeley, CA 94709, in the Berkeley Hills overlooking the University of California, Berkeley. It’s a very well know symbol and is celebrated in many Cal songs and is famous in the San Francisco Bay Area and specially on Campus. The hike isn’t extremely difficult and the beautiful view of the Bay is well worth it. There are also swings that simply enhance the allure of the Big C.

 

 

 

Big C Berkeley

Are you a business in Berkeley looking to attract more visitors?

Piedmont Avenue Consulting, Inc. is a San Francisco Bay Area based business development and marketing consulting firm who creates brand awareness, strengthens customer loyalty, and increases lead generation by leveraging new technologies and streamlining business processes. Clients who hire us as marketing experts and business consultants include new and established companies, restaurants, franchises, law firms, high-growth start-ups, retail specialty stores, professional services firms, individual entrepreneurs and other diverse organizations.

Call us today at (510) – 761 – 5895 to schedule a free phone consultation with the CEO and Founder, David Mitroff, and we’ll help you with different strategies and practices to attract more visitors to your business.