Social Media Workshops
Creative Insights From Strategies Through Execution: Proven Results.
David Mitroff Ph.D.
Social Media Expert Speaker
We have been a long time Constant Contact Partner and David is also their Local Expert for Northern California. Besides our own workshops, David gives educational presentations on Social Media and Email Marketing to groups throughout Northern California that are sponsored by Constant Contact.
Social Media Marketing Made Simple
You’ve probably heard of social media. You may even understand the value social media can bring to your business. Now wondering how to start? In this introductory session, we cover strategies and best practices to get the most out of your social media activities, including:
- What is social media marketing really and why it is important
- An overview of social media and how to evaluate the channels that are right for your business or organization
- How small businesses and organizations are using these low-cost tools to gain visibility, develop relationships and drive sales and response
- How to create good content for your social media marketing campaigns
- How to incorporate social media marketing into your business life without losing productivity.
- How to create an integrated marketing plan with social media, email marketing and other marketing efforts
10 Laws of Social Media Marketing
Power of Email Marketing
Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. This session participants will discover how communicating with customers regularly can help a small business stay connected, and generate increased referrals, repeat sales, and unwavering customer loyalty.
What is Permission-Based Email Marketing and Becoming a Trusted Sender
Writing Good Subject Lines and Content – Getting Readers to Take Action
Building an Email List
Tracking results and what to do with this information
Increasing Deliverability and Open Rates
How email and social media marketing work together to achieve goals
3 Keys to Email Marketing
A brief version of the Power of Email Marketing, focus on the most important aspects of:
- What is permission-based email marketing and list building
- How to decide on the best format, content, and frequency for your organization
- Getting readers to take action, tracking results, and what to do with this information
In this short introduction to email marketing you will learn the importance of permission-based email marketing and list building, getting readers to take action and how to use reporting to improve your marketing. You’ll learn how to decide on the best format, content and frequency for your email marketing.
If you are interested in having David speak to your organization in person, via teleconference, or via videoconference, please contact us.
It influences decisions
%
Social Media Users Share to Show Their Support For a Cause
%
Shoppers Use Social Media to Guide Purchases
%
