The Event Effect: How to Leverage Marketing to Grow Brands
David came from corporate America and left a good job to start his own consulting firm. Since then, heʼs amassed an email list in the tens of thousands, held hundreds of business events and attracted clients from all around the world.
The Event Effect is full of his best business and marketing secrets along with event production and promotion guidance that can be used to grow a business. Dr. Mitroff and his team have organized, hosted, and promoted several events that cover a variety of industries.
How much easier would it be for you to have a guide to follow to make the perfect event and create more brand awareness. In this book readers will find out how to create efective pre-event and post-event markeitng strategies; tips to secure venues, sponsors, and speakers; ways to leverage technology for event promotion; and how to avoid common mistakes.
Social Media Score Card
If you have a score of:
119 or below = POOR
Requires significant improvement
120-259 = FAIR
Needs to be developed further
260-449 = AVERAGE
In line with what most other companies are doing. As you can see, there is still immense room for improvement
430-549 = GOOD
You are above the curve
550 and up = EXCELLENT
You are among the very few who reach this level. Props to your business for taking advantage of Social Media and for developing your online presence
Resources
WP Engine
WP Engine is a Hosted service provider, specifically tailored to WordPress websites and apps. Visit (bit.ly/PACwpengine)
Eventbrite
Eventbrite is a global marketplace for live experiences that allow people to find and create events in 190 countries. The platform allows event organizers to plan, promote, and sell tickets to events (event management) and publish them across Facebook, Twitter and other social-networking tools directly from the site’s interface. It also enables attendees to find and purchase tickets to these experiences. Visit (http://www.eventbrite.com/r/walnutcreekevents)
Bitly
Bitly is a link management platform. Bitly shortens 600 million links per month, for use in social networking, SMS, and email. Visit (bit.ly/R5aB9v)
About Online Business Growth Strategies Author
