Do you want effective marketing campaigns in San Francisco, Los Angeles, Long Beach or any city big or small, in the new era of COVID-19, we all have to innovate on how to create compelling marketing campaigns for landscaping to reach back out to our customers. We are at the tipping point of having to understand the new normal, what has not changed is the importance of our customers. This is why we have to understand and define who our customers are, creating compelling marketing campaigns, and maintaining strong relationships. Give us a call today for a free 30 minute consultation or visit our website https://piedmontave.com/

1.    Understanding Customer & Defining the Customer

“Probably the most important management fundamental that is being ignored today is staying close to the customer to satisfy his needs and anticipate his wants” -Lew Young, Editor-in-Chief, Business Week

 We can understand our customers with Marketing Research; this is the planning, collection, and analysis of data relevant to marketing decision making. This is essential for obtaining information and connecting with consumers. The data that can be collected is the demographics, geographic, psychographic, and behavioral segmentation. Demographics give statistics that describe the population. Geographic Segmentation gives data on where the customers live. Psychographic segmentation divides the market based on the emotional characteristics of customers. Behavioral Segmentation divides a market based on the way customers use a service. When analyzing the data, you will be able to better understand who, where, desires, and what your customers are thinking. The most essential piece in marketing research is that customers are not a statistic they are your friends and neighbors.

2.    Marketing Campaigns

Now that you can define exactly who your customer is you will be able to create effective marketing campaigns by leveraging new technologies to create brand awareness and lead generation. To create a successful brand awareness marketing campaign today we suggest designing a production of a comprehensive online presence with matching, social media, and print materials. The second is by strategizing and implementing an email marketing campaign by creating an account, develop an email template, and a newsletter signs up. Email marketing is a cost-effective resource to reach out to customers due to the low to entry cost, although spammers have created obstacles. A few email marketing sources that would be great to use is Robly, Mail Chimp, and Constant Contact.  In marketing campaigns, it is essential to have clear and defined goals. The goals will create content that will be showed to the viewers. The storytelling of the marketing campaign has to feedback into the overall brand and goal.

Online Email Marketing Platforms

• Robly
• Mail Chimp
• Constant contact

3.    Customer Relationship Management (CRM)

“The customer comes first, second, and third”-Thomas J. Peterson 

Successful Landscape companies are the ones that are extremely close to their customers. Customer Relationship Management is a decision support system that is used for managing the interactions between an organization and its customers. Often uses technology to organize, automate, and synchronize processes. When effectively used it will enhance customer satisfaction, increase profitability, and reduce operational costs. The formula for long-term revenue stream growth are strategies geared towards service, quality, and reliability. Our marketing efforts have to be obsessed with these traits in order to have a strong lasting relationship with our customers.

Online CRM platforms

• Sales Force
• Base Camp
• Asana
• Zoho
• Streak

Piedmont Ave Consulting Inc.

If you need any assistance with landscape marketing strategies Piedmont Avenue Consulting Inc would love to chat. Piedmont Avenue Consulting Inc provides expert advice through our blog articles and email newsletters. We encourage you to add your name to our email list, join one of our webinars, or schedule a free 30-minute marketing consultation phone call. We are always happy to be of assistance.