Crossing the Chasm
What is the chasm concept?
The chasm concept is the giant gap that a product needs to fill during its growth cycle for it to become a mass market product.
Why does it matter?
Many new products face difficulties when presented with their first critics and bugs. When starting a new product, it is all about changing customer habits and having them learn new ones which is where the chasm comes into play. The chasm is where customers show their willingness to do what you want or need them to do.
3 Reasons you might be having difficulty crossing the chasm:
1. There is no ecosystem for your product. You must consider and understand your market, audience, and the issues your customers are facing. Are you solving a problem?
2. You are missing the Go-To market expertise. You need to make sure you have a product manager that knows the ins and outs of the go-to market.
3. You are not listening to feedback from customers. It is extremely important to consider feedback from different customers and decide what changes you need to make.
Looking to Cross the Chasm? Schedule a call with expert and business consultant David Mitroff, Ph.D.
David Mitroff, Ph. D. is a Business Consultant, Marketing Expert and Professional Speaker who helps clients create brand awareness, generate leads and strengthen customer loyalty. Piedmont Avenue Consulting, Inc. (www.PiedmontAve.com) is a San Francisco Bay Area business process consulting firm specializing in leveraging new technology for business development and marketing. We integrate Google, Salesforce, Constant Contact, Yelp, Facebook, and other new technology solutions with businesses to improve productivity, monitor performance, and expand marketplace presence. Our clients include restaurants, hotels, law firms, financial services firms, high-growth start-up companies, real estate agencies, individual entrepreneurs, retail stores and other diverse organizations. Dr. Mitroff works with his consulting clients along with delivering keynote talks and workshops all over the world.
