The Event Effect

How to Leverage Event Marketing to Grow Brands
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The Event Effect: How to Leverage Marketing to Grow Brands

David Mitroff, Ph.D. knows how to leverage online tools to generate traffic, both online and off. His level of expertise is exemplified by his own career path.

David came from corporate America and left a good job to start his own consulting firm. Since then, heʼs amassed an email list in the tens of thousands, held hundreds of business events and attracted clients from all around the world.

The Event Effect is full of his best business and marketing secrets along with event production and promotion guidance that can be used to grow a business. Dr. Mitroff and his team have organized, hosted, and promoted several events that cover a variety of industries. 

How much easier would it be for you to have a guide to follow to make the perfect event and create more brand awareness. In this book readers will find out how to create efective pre-event and post-event markeitng strategies; tips to secure venues, sponsors, and speakers; ways to leverage technology for event promotion; and how to avoid common mistakes.  


Social Media Score Card

The Social Media Score is a method created by Piedmont Avenue Consulting in order to compare and rank a business’ or organizations’ standing in nine key areas that comprise Social Media.
Out of a maximum of 900 total possible points (100 maximum for each of the nine categories), we ascertain and score how effectively a business is utilizing the social media realm to leverage their visibility and ultimately, their success.

If you have a score of:
119 or below = POOR
Requires significant improvement

120-259 = FAIR
Needs to be developed further

260-449 = AVERAGE
In line with what most other companies are doing. As you can see, there is still immense room for improvement

430-549 = GOOD
You are above the curve

550 and up = EXCELLENT
You are among the very few who reach this level. Props to your business for taking advantage of Social Media and for developing your online presence



WP Engine

WP Engine is a Hosted service provider, specifically tailored to WordPress websites and apps. Visit (


Eventbrite is a global marketplace for live experiences that allow people to find and create events in 190 countries. The platform allows event organizers to plan, promote, and sell tickets to events (event management) and publish them across Facebook, Twitter and other social-networking tools directly from the site’s interface. It also enables attendees to find and purchase tickets to these experiences. Visit (


Bitly is a link management platform. Bitly shortens 600 million links per month, for use in social networking, SMS, and email. Visit (


Social Media Resources

About Online Business Growth Strategies Author

David Mitroff

David Mitroff

David Mitroff, Ph.D. is the Founder and Chief Consultant at Piedmont Avenue Consulting, Inc. (, an Oakland, California based award winning business consulting and marketing firm with a proven track record of producing results. David is a sought-after speaker on a wide range of topics from social media to peak performance. Through his consulting, lectures, trainings and keynotes he has educated more than 35,000+ business owners. He has spoken at events all over the world including in Korea, China, and Turkey for organizations and companies including Google, AT&T and at prestigious conferences including Restaurant Executive Summit, Western Food Service Conference, HardwareCon and the Association of Defense Counsel. He enjoys traveling both Domestically (49/50 states) and Internationally (over 40 countries) to share his experiences and bring the world closer to Silicon Valley. He is a college instructor in Marketing and Entrepreneurship for the University of California at Berkeley International Diploma Program and a Google Mentor for the Google Developers Launchpad Accelerator. He has been featured as a business and media expert for NBC, ABC, Forbes, Entrepreneur, Inc. Magazine, Washington Post, Chicago Tribune, The Meeting Professional, Hospitality Technology, California Lawyer and more.

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