Nurturing the relationship with your prospects demands consistency and effort. You need to draft short yet powerful cold emails in order to boost your relationship with the prospects. Thus, it is important for each email part to communicate something that delivers value to your target audience.
Writing a good cold email shows that you have studied the prospect’s company in depth and are ready to nurture the relationship with them. So, how can you use cold emails to nurture the relationship with the prospects? Keep reading to know all the answers.
Appealing subject line
The subject line is the medium to unlock the door to your email message. The first impression is formed by the prospects through the subject line. Thus, you need to make it appealing. If it is poorly written, recipients might mark it as spam and may not even open the mail. How to write a catchy subject line?
Take the viewpoint of your prospects into account. See if the email you are writing solves their pain points or sparks their curiosity. The subject line you are writing is about them, not about you.
Sound human in your email body. If you make it too salesy or formal, it will hamper the opening rate. Follow a friendly and casual tone. Don’t know how to write that? Imagine you are writing and addressing it to someone specific you know, like your colleague. Write the subject line, keeping that in mind.
Introduction can make or break your deal.
The moment you have prompted your prospects to open the email using “From” and subject lines, the battle is half won. All you have now is only 3 seconds to capture the attention of your prospects and make them read the full email. This is the reason to write an irresistible introduction. Writing cold emails to strengthen the relationships with your prospects is one of the best ways you can follow.
You can even use cold email automation software to take the load off your head. It helps you generate leads at a higher volume and gives you a kick for building a reliable sales pipeline for your business. Just be aware of segmenting your audience, utilizing cold email templates, and keeping up track of email performance data.
Consistency
You can’t expect your first cold email to be read by the CEO of a Fortune 500 company and make up his mind to do business with you. You need to revise your cold emails from time to time and keep sending the follow-up at regular intervals. The chances of success are enhanced by taking the help of cold email outreach software to perform email automation and follow-ups. Send the emails to the prospects, keeping in mind their time zones and behavioral triggers.
Personalizing the message
What often evokes an emotional response? A personalized email or an email that robotically tells you the information you require? This is an easy bet for most people. A personalized email is more likely to compel prospects to respond to your emails. It makes the recipients feel that they are liable to reply to your cold emails directly.
To nurture the relationships with your prospects, see how much value you can provide to each individual to meet their needs. This goes beyond using just first-name merge tags. Doing a detailed background analysis helps craft a perfect personalized message. You can also personalize the email on the basis of demographics like gender or location.
Build trust
There are millions of people who trust the recommendations of their family, friends, or the people they know. So, choose the best testimonials at regular intervals to include them in the email. Refrain from using spammy words in the body of the email and in the subject line. The same rule holds true for calls to action.
Don’t push them too much to reply to your emails or to download your newsletter, or subscribe to your website. This will hinder the response rate and will only overwhelm your prospects.
Attractive email signature
A signature symbolizes trust. It should depict to your audience that you are a real person who can be trusted. It shouldn’t be ignored as it helps make the email body concise and the message more recipient-centered. Use a clean HTML signature. And if you are unsure about that, use a simple text one.
Too little information with no hints lowers the response rate from prospects. An attractive signature includes elements like the full name of the sender, job title, contact number, professional handles like website address or LinkedIn, and your photo or company’s logo.
To make a long story short
Nurturing relationships with your prospects through the way of cold email is a great tactic to generate some hot leads for your company. So, what are you waiting for? Follow the above-mentioned tips and achieve the desired goals for your business by using cold emails.
