California Law Firm Marketing

Piedmont Avenue Consulting creates new ways for law firms to leverage the firm’s brand and reputation by differentiating the firm’s areas of expertise in the local market and beyond.  We provide a variety of services including Brand Awareness and Positioning, Relationship and Reputation Management, Internet and Social Media Marketing, and Business Development Consulting to increase customer loyalty, sales growth, and business efficiency. Whether you are a solo who has decided to venture out on your own or work at a large law firm Piedmont Avenue Consulting has the experience to make a difference. We have worked with lawyers and law firms of all sizes to expand marketplace presence with creative business development efforts, integrate new technologies into their legal practice and conducted 100’s of MCLE workshops.

David Mitroff, Ph.D. was featured in the March 2014 issue of California Lawyer Magazine. Click here to view the PDF and visit the following link to read the entire magazine issue:

Piedmont Avenue Consulting was founded by David Mitroff, Ph.D., to meet the growing needs of the consulting relationships he has built with organizations and business owners in the San Francisco Bay Area and beyond over the last 15 years.  To learn more about Piedmont Avenue Consulting and how we work with law firms like yours, or for more information about our Continuing Legal Education Seminars for law professionals, we invite you to contact us today and schedule a free 30-minute phone consultation.

Piedmont Avenue Consulting – Continuing Legal Education Program

Our instructors have over 30 years of experience conducting continuing education workshops for a variety of businesses including law firms, medical practices, financial agencies and academic institutions.  They have used their expertise to develop a series of CLE presentations and workshops on social media in the legal profession, covering some of the unique opportunities it presents, as well as the many critical issues that surround it.

These cutting-edge programs are designed to inform and educate everyone from the entry-level staff member to the experienced legal practitioner to who would like to deepen their knowledge of this emerging technology, utilize social media to leverage their firm’s brand, and learn how to minimize risks.

Topics covered include:

  • Social Media Ethics
  • Electronic Discovery
  • Legal Research
  • The Litigation Process
  • Reputation Management
  • Workplace Policies
  • Minimizing Risk
  • Creating Brand Awareness

About our instructors:

David Mitroff, Ph.D., consults with organizations, business owners and law firms in the San Francisco Bay Area and beyond. Dr. Mitroff has held numerous consultative sales and technology positions, along with co-founding three companies, covering diverse environments including technology, business, legal, financial, retail, restaurant, government, academic, and health care. While working with LexisNexis, David conducted CLE presentations, seminars, and other workshops at leading law firm’s throughout the West Coast.  David is an active member, on the executive board, or advisory committees for several organizations. He continually collaborates with several consultant groups, merchant associations, and charities to best serve the community.

Loyd Auerbach, M.S., is a professional speaker with over 28 years experience in the corporate, legal and academic worlds, providing individual coaching and seminars in presentation and media skills for executives, salespeople and authors. Professor Auerbach has specialized in conducting area-of-law/practice presentations in large and medium-sized law firms in the Bay Area, and nationwide.  While working at LexisNexis, Loyd provided CLE presentations, seminars and general instruction on the use of their online information services from basic to advanced levels, and was in constant demand by Bay Area law firms. He is featured as an expert in Public Speaking for Dummies by Malcolm Kushner, and was Technical Editor for the last two editions.

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