Law Firm Business Growth Strategies

(A Practical Nine Step Guide to Digital Marketing for Legal Professionals ) Get your book

Law Firm Business Growth Strategies : A Practical Nine Step Guide to Digital Marketing for Legal Professionals

The average law firm has an online presence which does not represent their product or services accurately. Even worse, when I ask business owners or company managers if they know their website login, over 50% say they do not know. Do you have control over your online presence? Do you have the login ID and Password for your company website? Do you know what shows up when you Google your name or company name? Do you ever wonder why others are ranking higher than your company in Google searches? Are you curious what your current online presence score is compared to other businesses?

Across all industries, regardless of firm size, I have found that developing an online presence is a key component in business growth and increase marketplace awareness. This book validates and provides practical examples from my consulting work with law firm to demonstrate the importance of creating an online presence by using Social Media and other online tools to leverage business development and marketing strategies. It depicts 9 Key Areas with proven results. People who have applied this system have grown brand awareness, strengthened customer loyalty and increased revenues.

Throughout this book you will hear me mention how fast technology platforms and tactics are changing. I cannot change the speed, however I am confident that I can make sense of online marketing technology and make it easier to manage and leverage. Technology, especially Social Media, is continually changing, making it nearly impossible to have a perfect online presence. However, my consulting firm, Piedmont Avenue Consulting, Inc. (www. has scored and tracked hundreds of businesses to measure the strength of their online presence. We calculate an Online Presence Score for businesses to determine the impact of its online efforts and identify which areas are most effective and which could use the most improvement.


Social Media Score Card

The Social Media Score is a method created by Piedmont Avenue Consulting in order to compare and rank a business’ or organizations’ standing in nine key areas that comprise Social Media.
Out of a maximum of 900 total possible points (100 maximum for each of the nine categories), we ascertain and score how effectively a business is utilizing the social media realm to leverage their visibility and ultimately, their success.

If you have a score of:
119 or below = POOR
Requires significant improvement

120-259 = FAIR
Needs to be developed further

260-449 = AVERAGE
In line with what most other companies are doing. As you can see, there is still immense room for improvement

430-549 = GOOD
You are above the curve

550 and up = EXCELLENT
You are among the very few who reach this level. Props to your business for taking advantage of Social Media and for developing your online presence


WP Engine

WP Engine is a Hosted service provider, specifically tailored to WordPress websites and apps. Visit (


Eventbrite is a global marketplace for live experiences that allow people to find and create events in 190 countries. The platform allows event organizers to plan, promote, and sell tickets to events (event management) and publish them across Facebook, Twitter and other social-networking tools directly from the site’s interface. It also enables attendees to find and purchase tickets to these experiences. Visit (


Bitly is a link management platform. Bitly shortens 600 million links per month, for use in social networking, SMS, and email. Visit (

Social Media Resources

About Online Business Growth Strategies Author

David Mitroff, Ph.D.

David Mitroff, Ph.D.

David Mitroff, Ph.D. is the Founder and Chief Consultant at Piedmont Avenue Consulting, Inc. (, an Oakland, California based award winning business consulting and marketing firm with a proven track record of producing results. David is a sought-after speaker on a wide range of topics from social media to peak performance. Through his consulting, lectures, trainings and keynotes he has educated more than 35,000+ business owners. He has spoken at events all over the world including in Korea, China, and Turkey for organizations and companies including Google, AT&T and at prestigious conferences including Restaurant Executive Summit, Western Food Service Conference, HardwareCon and the Association of Defense Counsel. He enjoys traveling both Domestically (49/50 states) and Internationally (over 40 countries) to share his experiences and bring the world closer to Silicon Valley. He is a college instructor in Marketing and Entrepreneurship for the University of California at Berkeley International Diploma Program and a Google Mentor for the Google Developers Launchpad Accelerator. He has been featured as a business and media expert for NBC, ABC, Forbes, Entrepreneur, Inc. Magazine, Washington Post, Chicago Tribune, The Meeting Professional, Hospitality Technology, California Lawyer and more.

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