Law Firm Business Growth Strategies : A Practical Nine Step Guide to Digital Marketing for Legal Professionals
The average law firm has an online presence which does not represent their product or services accurately. Across all industries, regardless of firm size, I have found that developing an online presence is a key component in business growth and increase marketplace awareness.
Law Firm Business Growth Strategies is full of David Mitroff’s best business and marketing secrets that can be used to grow a law firm, along with materials from hundreds of keynotes, workshops and Law Firm MCLE’s that Dr. Mitroff has given on marketing, strategy, leadership, social media policies, customer loyalty and technology. How much easier would it be for your law firm to have a guide outlining the 9 key areas to follow to develop an online presence? In this book, readers will find out their current online presence score, receive practical examples to reach digital marketing success and uncover numerous free and paid tips and tricks that will help to create a dominating online presence. The higher your online presence score, the more successful your law firm practice will be. This book is designed to make an impact.
This book validates and provides practical examples from my consulting work with law firm to demonstrate the importance of creating an online presence by using Social Media and other online tools to leverage business development and marketing strategies. It depicts 9 Key Areas with proven results. People who have applied this system have grown brand awareness, strengthened customer loyalty and increased revenues.
Throughout this book you will hear me mention how fast technology platforms and tactics are changing. I cannot change the speed, however I am confident that I can make sense of online marketing technology and make it easier to manage and leverage. Technology, especially Social Media, is continually changing, making it nearly impossible to have a perfect online presence. However, my consulting firm, Piedmont Avenue Consulting, Inc. (www. PiedmontAve.com) has scored and tracked hundreds of businesses to measure the strength of their online presence. We calculate an Online Presence Score for businesses to determine the impact of its online efforts and identify which areas are most effective and which could use the most improvement.
This Book on Digital Marketing for Legal Professionals shows you how to:
- Learn tips and tricks to create a compelling online presence
- Get practical examples to grow your online success
- Evaluate the business of your competitors
- Increase your online presence score
- Use a clear scoring process to evaluate your online presence
Social Media Score Card
If you have a score of:
119 or below = POOR
Requires significant improvement
120-259 = FAIR
Needs to be developed further
260-449 = AVERAGE
In line with what most other companies are doing. As you can see, there is still immense room for improvement
430-549 = GOOD
You are above the curve
550 and up = EXCELLENT
You are among the very few who reach this level. Props to your business for taking advantage of Social Media and for developing your online presence