Marketing Psychology & Behavioral Strategy
Contact usTurn Insights into Action
At Piedmont Avenue Consulting, Inc. we believe that the key to truly effective marketing isn’t just about having the biggest budget or flashiest campaigns — it’s about understanding people.
Every click, every purchase, and every brand interaction is driven by psychology — how people think, feel, and behave. That’s why our Marketing Psychology & Behavioral Strategy services help you decode what motivates your audience and use those insights to design strategies that move them to act.
Led by David Mitroff, Ph.D., an expert in consumer behavior and organizational psychology, our team helps businesses apply proven behavioral science principles to marketing, sales, branding, and customer experience.
We turn academic theory into practical business impact — helping you achieve higher conversions, stronger customer loyalty, and deeper brand trust.
To see a full list of upcoming events, visit www.professionalconnector.com
Why Marketing Psychology Matters
Traditional marketing often stops at what customers do. Behavioral strategy goes deeper — it asks why they do it.
When you understand your audience’s subconscious drivers, emotions, and cognitive biases, you can design marketing experiences that resonate naturally — not through manipulation, but through empathy and alignment.
Consider these realities:
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90% of purchasing decisions are made subconsciously.
Customers act based on instinct, habit, and emotion — not spreadsheets or rational logic. -
People don’t buy products — they buy stories and identities.
Brands that understand this dominate their markets. -
Behavioral design leads to better ROI.
When your marketing speaks the language of human motivation, every campaign becomes more efficient and impactful.
At Piedmont Avenue Consulting, we help you transform these insights into measurable growth.
Our Marketing Psychology Consulting Framework
We don’t believe in one-size-fits-all marketing. Instead, we tailor strategies to your audience’s unique psychological and emotional profile. Our consulting process blends behavioral science, analytics, and brand strategy into a single system that drives measurable growth.
Real-World Applications of Behavioral Strategy
Our clients have used behavioral marketing principles to transform their results in multiple industries:
Workshops, Keynotes & Training
In addition to one-on-one consulting, David Mitroff, Ph.D. offers dynamic keynote talks and team workshops on Marketing Psychology, Consumer Behavior, and Behavioral Strategy.
These sessions help teams:
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Understand the emotional and cognitive forces driving customers
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Apply behavioral insights to everyday marketing campaigns
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Improve decision-making, branding, and communication strategies
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Build empathy-driven approaches that increase long-term retention
Workshops are available for startups, marketing departments, franchises, and executive teams.
Whether in-person or virtual, each session combines academic insight with actionable strategy — perfect for teams ready to elevate their marketing IQ.
Why Choose Piedmont Avenue Consulting
When you partner with us, you gain more than a consultant — you gain a behavioral strategist focused on turning human insight into measurable growth.
We help you:
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Build emotional connection through authentic branding
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Increase conversions through psychological alignment
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Create systems that consistently influence positive behavior
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Transform data into storytelling and loyalty
Our difference lies in the blend of psychology, strategy, and execution.
We don’t just tell you what to do — we show you why it works.
David Mitroff
David Mitroff, Ph.D. (www.DavidMitroff.com) is the Founder of Oakland based Piedmont Avenue Consulting through which he provides business consulting and marketing services to create brand awareness, strengthen customer loyalty and generate new opportunities. David works with a diversity of clients in the San Francisco Bay Area and beyond such as restaurants, retail specialty stores, franchises, professional services firms, start-ups and individual entrepreneurs. He leverages his extensive professional and education background, including a Ph.D. in Clinical Psychology to motivate people to create change, while understanding the psychology behind business and marketing decisions. David is an active member, on the executive board, or advisory committees for several organizations. He continually collaborates with several consultant groups, merchant associations, and charities to best serve the community. David is a sought after speaker on a wide range of topics from Social Media to event marketing and through his consulting, lectures, trainings, and keynotes has educated more than 15,000 business owners.
