
DAVID MITROFF, PH.D. Founder / Chief Consultant
MOREA POLLET Consultant
Moréa Pollet is a Consultant with Piedmont Avenue Consulting. She is interested in developing creative systems and marketing strategies and seeing them become implemented and generating results. Moréa received a B.S. in International Business from both San Francisco State University and SKEMA Business School (France)studied. She believes in always learning and studied Product Management and Product Marketing at UC Berkeley Extension and more. Through her personal and professional experiences abroad, Moréa gained insights which allow her to be a more well-rounded business and marketing professional.


GABRIELE GRANDE-EDRALIN Marketing & Operations Manager
Gabriele Grande-Edralin is a Marketing and Operations Manager with Piedmont Avenue Consulting, Inc. She is a business graduate who concentrated in marketing and minored in statistics at the University of the Pacific. Gabriele is interested in developing creative and inventive strategies to help clients make smarter business decisions. Additionally, she is passionate about building relationships with businesses and individuals from different backgrounds to gain a better insight and understanding of those she works with. Gabriele is always seeking new opportunities that help her grow on a professional and personal level.
SANDRA CHZHAN International Marketing & Events Coordinator
Sandra Chzhan graduated with her Bachelor’s Degree in Business – Entrepreneurship from Washington State University. She was born in Kazakhstan, raised in China and lives in the USA. Her proficiency in Russian, Chinese (Mandarin), and English languages and cultures helps Piedmont Avenue Consulting, Inc with expanding internationally and working with clients to leverage their online presence and brand awareness globally. Sandra loves networking, meeting with clients and coming up with strategies that helps businesses grow. In addition, she is passionate about art and design, which makes her a competent marketing and events coordinator.


DONAJI TREJO BERNAL Marketing & Operations Coordinator
Donaji Trejo is an international business professional, with vast experience in marketing and project management. She’s worked in multinational companies such as Novartis, Abbott, Hasbro, and most recently Whirlpool. She is a global, analytical, and innovative thinker who has developed high-impact projects throughout Latin America. Donaji is currently working as a Marketing and Operations Coordinator at Piedmont Avenue Consulting, Inc., where she leverages her knowledge to help clients’ businesses succeed. Additionally, she has lived in different countries, which has opened her perspective and knowledge of different cultures.
LAURA CHINCHILLA Business Development Manager
Laura Chinchilla is a Business Development Manager at Piedmont Avenue Consulting, Inc. She finds Keynote Speaking opportunities that are a good fit for David as a speaker, grows clients’ network, and develops strategies leveraging technology and social media to grow businesses. With a Bachelor’s in Business Administration, a postgraduate program in Project Management, and 10 years of experience working with national and multinational companies, in Colombia, Canada and the U.S., her international experience provides a global perspective into the business that result in a better understanding of our clients, and how to build strong and lasting business relationships.


JACKEE LEE Marketing & Events Coordinator
Jackee Lee is a recent graduate from UC Berkeley and now working as a Marketing and Event Coordinators with Piedmont Avenue Consulting, Inc. With an expertise in international relations, Jackee helps to connect businesses and individuals across multiple countries. In addition to marketing and event coordinating, she is interested in seeking innovative ways to help clients achieve their business goals. Jackee is continuously learning, as she believes that it will help her gain a stronger and well-rounded insight in growing as a business professional.
JULIA LEE Marketing & Events Coordinator
Julia Lee is a Marketing and Events Coordinator at Piedmont Avenue Consulting, Inc. She helps clients with their marketing strategy by leveraging previously untapped opportunities and data. Additionally, Julia’s expertise in social media has helped clients develop social media strategies and content to increase engagement and impressions online. Born and raised in Hong Kong, her international perspective helps clients connect with individuals and businesses globally. Julia is currently pursuing a B.A. in Economics as well as Chinese and Business Administration minors at Georgetown University.


RUBY REALINO Marketing Executive Assistant
Ruby Rosa Realino is a Marketing Executive Assistant with Piedmont Avenue Consulting, Inc. With over 13 years of professional experience, she worked in multiple fields ranging from administration, marketing, sales, customer service, and project management. These experiences helped Ruby to become a well-rounded business professional, where she is able to tailor her skills to meet and exceed the expectations of clients. Ruby is eager to further improve her professional and personal knowledge and continuously looks for opportunities to learn and grow.
SHANNON NGO Marketing & Events Coordinator
Shannon Ngo is a Marketing & Events Coordinator at Piedmont Avenue Consulting, Inc. She is currently pursuing a B.S. at Bentley University located in Waltham, Massachusetts. At Bentley University, she is majoring in Marketing with a minor in Management and plays on the Women’s Varsity Volleyball team. Shannon continuously looks for opportunities to expand her knowledge on brand awareness and marketing to help businesses accomplish their business goals.


MARIA JOSÉ PUERTO Marketing & Events Coordinator
Maria José Puerto is a business administrator that has dedicated several years of her life as an entrepreneur. She helped start and operate numerous businesses such as a boutique, a restaurant, a web page forum company, and a distribution company. This helped her learn every stage that a company experiences and it provided her a deeper understanding of what it takes to make companies successful. She currently works at Piedmont Avenue Consulting, Inc. as a Marketing and Events coordinator where she uses her knowledge and experience to help clients grow and succeed.
VALENTINA LÓPEZ Graphic Designer
Valentina López is a Graphic Designer at Piedmont Avenue Consulting, Inc. She provides visual solutions using her expertise in digital illustration, video, and photo editing software. Valentina’s ability in video editing and illustration had helped her win several competitions. Though she was born and raised in Bogotá, she has lived in and traveled around in many countries. These multicultural experiences have contributed to Valentina’s creative mind and they help her come up with innovative ideas.


LAURA PEÑA Graphic Design & Social Media Coordinator
Laura has a bachelor’s degree in graphic communications and advertising at Universidad de Medellín, Colombia. She is a Graphic Designer and Social Media Coordinator at Piedmont Avenue Consulting, Inc. She has experience working within various industries as a social media strategist, graphic designer, and creative copywriter. She is passionate about traveling and interacting with other cultures. Laura helps businesses with brand communication, by creating, writing, and designing original content. She also assists social media management to increase engagement across target markets.
ANNE MCDONNELL Communications Designer
Anne is a designer and illustrator with a passion for creating experiences. Working as a freelance artist for over ten years, some of her clients include General Motors Shanghai, San Francisco SPCA, and Panda Global Gaming. She is often volunteering as an artist for various wildlife community projects throughout the United States. When she is not experimenting with design, she is performing as a player for a San Francisco Dungeons and Dragons group weekly on Twitch.


JAMIR GRAHAM Marketing & Events Coordinator
Jamir Graham is a current student at Holy Names University, pursuing a B.A. in marketing and a minor in communications, and works for Piedmont Avenue Consulting, Inc. as a Marketing and Events Coordinator. Jamir’s proactive attitude and eagerness to learn allows him to assist clients develop business growth and marketing strategies with lasting and favorable results. With a passion for analytics, Jamir also provides insight on correlations between dollars and top line growth to help clients make better business decisions. When he is not working on business development or marketing campaigns, he is volunteering in his community or serving as a horse-riding instructor.

GREG APPELHOF Product and Retail Go To Market Consultant
Entrepreneurial, Senior Executive with over 20 years of experience leading emerging consumer technology companies on brand and sales strategies including capital raise, organizational development, and growth plans as CEO, President or SVP Sales and Marketing.
Consistent track record of discovering, developing and driving new business opportunities for manufacturers and retailers in consumer product goods industry. Executed strategies across multiple product categories including consumer products, computing, console and PC gaming, display technologies, smartphone accessories, health and fitness wearables, 3D printing and app based hardware.
BRUCE JOBSON Human Resources Consultant


DREW AVERSA Consultant
Drew Aversa was a paramedic/firefighter who found success in business – entrepreneur, SBE & FORTUNE 500 management, and transformational leader, Drew is dedicated to seeing others grow and taught college for ten years. Drew adds value to organizations by providing strategic counsel to C-level executives, program development, and organizational systems for leadership, sales, and team planning. In addition, Drew’s passion for health & wellness led him to be a registered yoga teacher & mindfulness practitioner

BRENDA PORTIER Bookkeeper and Quickbooks Consultant
Brenda’s extensive background includes owning and running a construction company, along with providing finance and real estate business services. She makes the bookkeeping process as smooth as possible by being honest and reliable. Brenda helps our clients set up a business Quickbooks accounts, audit their books, conduct weekly and monthly bookkeeping, payroll and setting up methods to track and analyze sales, purchases, income, receipts and payments.
ERIK REESE Restaurant Operations Consultant
Erik has years of background experience in restaurants and hospitality management. Over the years, he has built relationships with top Bay Area Hospitality companies such as Restaurant Design Concepts and MCG Inc. Erik has a partnership with restauranteurs, consultants, and contractors as he is passionate about creating and helping start restaurants in the Bay Area. He excels in finding great restaurant sites as well as knowing all the requirements needed to make a great restaurant.



MICHELE DURYE Restaurant Consultant
DYLAN DENICKE Consultant
Dylan Denicke is a 15 year veteran of the Restaurant Industry. In 2009 he founded Beast and the Hare, a full service California Meat-Forward restaurant in the Mission District of San Francisco with his business partner Ian Marks. For four years they roasted whole animals, cured meats, and played host to neighborhood folks looking for a good night out. The restaurant was sold in 2015, and Dylan started soon after working for David Mitroff at Piedmont Avenue Consulting as a restaurant consultant. In his spare time he works in his wood and metal shop often doing projects for other friends in the creative and entrepreneurial fields.


CUONG DU Restaurant & Bar Consultant
GERA RIVKIN Consultant
Gera is a strategic, visionary, and collaborative business leader who creates and executes strategies that achieve aggressive revenue and profit goals. He leverages his expertise of the full product life cycle to take innovative products from inception to global market success in highly competitive environments. Gera comes from a CPG background, Gera is an experienced Chief Executive Officer with a demonstrated history of working in the consumer goods industry. Skilled in Marketing Management, Analytical Skills, Sales, Retail, and Pricing Strategy. Prior to founding and being the Chief Executive Officer of 6 Pack Fitness, innovative, patented, meal management travel gear and accessories for athletes and fitness enthusiasts: Gera held positions as a Director of Brand Marketing for Zoom Eyeworks and Brand Manager at Lowepro. From his experiences, Gera has become a relationship builder who engages employees and outside stakeholders to identify and go after profitable opportunities.


ANTOINE CASANAVA Luxury Distribution Consultant
BABA AFOLABI Consultant
Baba is a passionate, experienced business advisor with extensive experience in multiple industries with an MBA in Business Administration. As a business development strategist who has directed and led small businesses, he is highly motivated to help people grow their businesses by using creative and competitive strategies to achieve sustainability and economic growth. His background includes starting and running a clothing company for over 5, starting and developing Kickstarter campaigns and social media strategies, and owning food tech company that delivers African food.


ANAND PATEL Hospitality Consultant, Hotelier
Anand Patel is a Hospitality Consultant with Piedmont Avenue Consulting, Inc., as well as a Hotelier in the San Francisco Bay Area. He has also served on the advisory board of several hotel organizations and owned and managed properties in other markets including Orlando, Florida. Anand is familiar with the trends regarding expansion & growth for hotel businesses as well as issues related to the hospitality industry.
RONALD YEE, D.D.S. Consultant
Ronald Yee is a Dental Consultant with Piedmont Avenue Consulting. For more than 25 years, Ronald has been assisting dentists in managing their practice in the San Francisco Bay Area. He helps guide better dental practice, reignite your passion for dentistry, and increases your dental profits through efficient management, clinical, and financial systems, and to a more fulfilling life with your family. Ronald has extensive knowledge in practice management, finance, and advanced clinical training for private dental practices as well as issues related to the dentistry industry.












