The Power of Social Media When Promoting your Brand
What are the Merits and Shortcomings? Contact usThe Importance of Social Media
Create a Website
- Leverage keywords and location
- Put keywords in URL, header, and title
- Publish relevant content
- Link other posts/pages you’ve made to each new page
Create Social Media Profiles
Events
To start to promote your brand, a great way to increase your popularity is to host your own events. When hosting your own event, the goal is promote it on every social media platform possible. Common social media platforms we use at PAC are Eventbrite, Meetup, Facebook, and Twitter. The more people you invite to your event, the better your chances are that guests show up. It is important to include what the event is, where it is, and why to attend. When checking guests in for the events, ask for their business cards to send them a thank you email the following day.
- Bring your business card – enough to hand out
- Dress to impress – you never know who you’ll meet
- Have a goal – ask yourself “Why am I going?”
- Bring a positive attitude – make a good first impression
- Bring your social skills – remember what you are there to do
Customer Engagement
Action Steps
- Create your website:
- Include your bio, contact information, information about the company/brand
- Create your social media accounts:
- LinkedIn, Facebook, Instagram, Twitter, etc.
- Go to events:
- Events can range from networking, mixers, panels, conferences, etc.
- Meet people at events:
- Find people you want to work with
- Create your own events:
- Promote the events and be prepared
Common Pitfalls
Don’t Neglect Social Media Accounts
Check your accounts daily. There is no purpose in making social media accounts and not checking user engagements. Have a goal to post once a day for the first month of your new account to put yourself out there. As your accounts become more popular, you can start posting less. This will make a good habit of checking your accounts from then on.
Don’t Host Events if you aren’t Prepared
When hosting an event make sure you:
- Double check you are booked with the venue
- Promote on all your social media accounts
- Print out the guest list
- Bring a sign to make your event easy to find
Don’t Overwhelm your Customers
We advise you to send out a monthly email newsletter, updating customers with news about your company. This does not mean spamming your email list constantly with new information. Your customers and guests want to hear from you, but not everyday. We encourage to you to post accordingly on social media, but limit the mass emails to a minimum.
Questions of Concerns?
It isn’t easy to create brand awareness, but that is what we are here for. These tips and tricks are meant to help you get started. However, if you find you are struggling or need more help, feel free to contact us. Set up a free introductory phone call to see if we are the right fit for one another to work together. We hope the advice was helpful and we wish you the best of luck.
Looking to Grow your San Francisco Business?
Piedmont Avenue Consulting creates new ways for companies to market the company’s brand and reputation by differentiating the areas of expertise in the San Francisco Bay Area market and beyond. We provide a variety of services to businesses in San Francisco Bay Area including Brand Awareness and Positioning, Relationship and Reputation Management Skills, Internet and Online Marketing, Business Development Consulting, and Leadership Skills. We work with Bay Area businesses to increase Customer Loyalty, Sales Growth, and Business Efficiency. We have worked with businesses and companies of all sizes in San Francisco and Alameda County to expand marketplace presence with creative business development efforts. We have integrated new technologies and performant systems into their Bay Area business and conducted 200′s of business workshops.
- Online Marketing
- Streamline Operations
- Website Optimization
- Creative Strategy