Product Management Consulting
What is product management? What is the importance of product management?
Product management involves managing all the activities related to developing, marketing, and selling a product throughout its lifecycle in a business. It’s an important organizational role that sets the strategy, roadmap, and feature definition for a product or product line.
Our Services Include:
- Brand Strategy Development
- Media Plans
- Product Lifecycle Management
- Channel Distribution
- New Business Development
- Product Portfolio Strategies
- Competitive / Consumer Analysis
- New Product Launches
- Retail / CPG
- Corporate Infrastructure
- OEM Channels
- Social Media Initiatives
- P&L Accountability
- Staff Training / Development
- Market Trends
- Pricing / Positioning
- Trade Marketing
- Marketing / Promotion
- Private Labels
- VAR / System Integrators
Product Management Implementation:
Piedmont Avenue Consulting, Inc. has worked diligently with Aquamenities to dramatically expand their consumer base by performing market and consumer analyses. Aquamenitites, which provides the first sophisticated and sustainable soap shampoo dispenser fixture, has successfully increased its consumer audience from hotels and wholesalers to now include retail stores.
6 Pack Fitness
Meet Our Product Management Expert:
Senior Product Management Consultant at Piedmont Avenue Consulting
Gera Rivkin is an experienced Chief Executive Officer with a demonstrated history of working in the consumer goods industry. In addition to cofounding several companies including 6 Pack Fitness and Gear’d Hardware, Gera has held other positions across the Bay Area as the Director of Brand Marketing for ICU Eyeworks and the Brand Manager at Lowepro. He also has a background in consumer-packaged goods (CPG) and is skilled in Marketing Management, Analytical Skills, Sales, Retail, and Pricing Strategy.
As a strategic visionary and collaborative business leader, Gera aims to create and execute strategies to achieve aggressive revenue and profit goals. From his extensive knowledge on full product life cycle, he is able to take innovative products from inception to global market success in highly competitive environments. Gera’s outstanding relationship building skills allows him to engage employees as well as outside stakeholders to identify and pursue profitable opportunities.
Workshops & Additional Resources
Looking for Product Management Consulting in the San Francisco Bay Area?
Contact us today to schedule a free consulting session to review how we may be able to help. Piedmont Avenue Consulting, Inc. is a Bay Area based business development and marketing firm who creates brand awareness, strengthens customer loyalty, and increases lead generation through leveraging new technology and streamlining business processes.