Bay Area Product Management Consulting

Creative Insights, From Strategies Through Execution: Proven Results. Free Consultation

Product Management Consulting

What is product management? What is the importance of product management? 

Product management involves managing all the activities related to developing, marketing, and selling a product throughout its lifecycle in a business. It’s an important organizational role that sets the strategy, roadmap, and feature definition for a product or product line.

At Piedmont Avenue Consulting, Inc. (, we engage in product management consulting to help our San Francisco Bay Area based clients bring world-class, customer-focused products to the market faster. We work with businesses to develop and implement product strategies from market research, consumer analysis, and competitive analysis for short term or long-term projects. Together, we will develop a successful plan in addition to streamlining current systems to successfully manage and launch your product allowing you to gain more responsiveness from the market and obtain higher rates of return from your product investments.

Our Services Include:

  • Brand Strategy Development
  • Media Plans
  • Product Lifecycle Management
  • Channel Distribution
  • New Business Development
  • Product Portfolio Strategies
  • Competitive / Consumer Analysis
  • New Product Launches
  • Retail / CPG
  • Corporate Infrastructure
  • OEM Channels
  • Social Media Initiatives
  • Localization
  • P&L Accountability
  • Staff Training / Development
  • Market Trends
  • Pricing / Positioning
  • Trade Marketing
  • Marketing / Promotion
  • Private Labels
  • VAR / System Integrators

Product Management Implementation:


Piedmont Avenue Consulting, Inc. has worked diligently with Aquamenities to dramatically expand their consumer base by performing market and consumer analyses. Aquamenitites, which provides the first sophisticated and sustainable soap shampoo dispenser fixture, has successfully increased its consumer audience from hotels and wholesalers to now include retail stores.

Purge Labs 

Solar Panel 

Marijuana Company 

6 Pack Fitness 


Bicycle Company 

Meet Our Product Management Expert:

Gera Rivkin

Senior Product Management Consultant at Piedmont Avenue Consulting

Gera Rivkin is an experienced Chief Executive Officer with a demonstrated history of working in the consumer goods industry. In addition to cofounding several companies including 6 Pack Fitness and Gear’d Hardware, Gera has held other positions across the Bay Area as the Director of Brand Marketing for ICU Eyeworks and the Brand Manager at Lowepro. He also has a background in consumer-packaged goods (CPG) and is skilled in Marketing Management, Analytical Skills, Sales, Retail, and Pricing Strategy.

As a strategic visionary and collaborative business leader, Gera aims to create and execute strategies to achieve aggressive revenue and profit goals. From his extensive knowledge on full product life cycle, he is able to take innovative products from inception to global market success in highly competitive environments. Gera’s outstanding relationship building skills allows him to engage employees as well as outside stakeholders to identify and pursue profitable opportunities.

Workshops & Additional Resources

To see a full list of upcoming Product Management events & workshops, visit:

For more information on Product Management, check out our blogs!

Looking for Product Management Consulting in the San Francisco Bay Area?

Contact us today to schedule a free consulting session to review how we may be able to help. Piedmont Avenue Consulting, Inc. is a Bay Area based business development and marketing firm who creates brand awareness, strengthens customer loyalty, and increases lead generation through leveraging new technology and streamlining business processes.

David Mitroff

David Mitroff

David Mitroff, Ph.D. is the Founder and Chief Consultant at Piedmont Avenue Consulting. David questions assumptions offers creative restaurant concept ideas and encourage new initiatives from strategy through implementation. David’s wealth of knowledge is transferred to clients leading to heightened sales, increased customer experiences, and enhanced relationship building techniques. David has an extensive educational background, in addition to professional sales training, which includes a Ph.D. in Clinical Psychology with coursework in Business Administration, Legal Studies, and Marketing providing a foundation for excellent critical and analytical thinking, business strategy, relationship building, and networking.

Contact Us

Please call us now at +1-510-761-5895 so we can best help you. You may also schedule a call using our self-scheduling tool at or complete our the contact form and we will get back to you as soon as possible.
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