Retail and Beauty Consulting

Creative insights from strategies through execution: proven results

Looking to Grow Your Company?

Piedmont Avenue Consulting, Inc. is a retail and beauty consulting firm that develops business and marketing plans, brand awareness, strengthening customer loyalty and increasing lead generation.

Our Services

Brand Design, Planning & Strategy

Social Media Growth Strategy & Plans

Influencer Outreach & Engagement

Improve SEO & Website Development

Business & Marketing Planning

Online Reputation Management

Integrating New & Innovative Technology

Email Marketing Campaigns & Newsletters


David Mitroff Ph.D. has done numerous retail and beauty workshops across the globe.

Hardware Massive 2018 Pitch Contest Korea is a contest where people pitch their ideas for new hardware innovations. David Mitroff was a judge who gave advice and selected impressive proposals based on his extensive knowledge. 

David Mitroff, international apparel expert FrancesHarder and manager of LA SBDC Global Program Simona Racek spoke at Sourcing at MAGIC: Opportunities for Small Businesses Online about leveraging business opportunities. Sourcing at MAGIC is a leading global resource for fashion inspiration, education, manufacturers and suppliers. When starting a new business, many are not aware of the opportunities available to help grow your business from export and trade to funding options. Attendees learned how to use opportunities to grow their retail and  beauty industry. 


We worked with Piedmont Avenue Consulting to implement new sales processes and launch a successful customer loyalty program. As a result, we have dramatically increased revenues from catering events and ‘front of mind’ sales.

Sam H.

General Manager, Ben & Jerry’s Northern California

Initially, I was creating marketing materials on my own without professional advice. David assisted in website, e-mails, social media and printed materials rebranding as well as provided new ideas because our previous ones weren't successful. After our first phone call, YuBalance was able to apply immediate solutions [...]

Shala Harris

Owner, YuBalance

Guide to Influencer Outreach

Learn about:

  • Influencer Marketing
  • Messaging Influencers
  • Negotiating Deals
  • Email/Messaging Templates

Case Studies

We work with numerous retail and beauty companies. You can look at our other clients here. 

Ben & Jerry’s is a company that makes and offers premium ice cream, frozen yogurt and sorbet. This scoop shop develops yummy treats and flavors to create an ice cream euphoria offering ice cream cakes, sundaes, shakes, fresh fruit smoothies and much more. In addition, it creates fun events and catering services to accommodate any and all needs.

GNC on Piedmont Avenue – A retail chain that sells health and sports related vitamins, supplement and herbs, plus drinks and snacks. GNC offers recommendations and resources and has everything for your nutritional needs. For more information, visit website.


The Rare Bird on Piedmont Avenue – This boutique, gallery and studio that features independent artists and makers, vintage finds, and unique contemporary brands in the San Francisco Bay Area. They have a focus on well-crafted goods and offer workshops, gallery shows and a boutique for all. To discover more, visit their website.

Meet Your Retail and Beauty Experts

David Mitroff, P.h.D
David Mitroff, P.h.D

Founder/Chief Consultant

David Mitroff, Ph.D. is the Founder and Chief Consultant at Piedmont Avenue Consulting. David questions assumptions, offers creative ideas and encourages new initiatives from strategy through implementation. David’s wealth of knowledge is transferred to clients leading to heightened sales, increased customer experiences, and enhanced relationship building techniques. David has an extensive educational background, in addition to professional sales training, which includes a Ph.D. in Clinical Psychology with coursework in Business Administration, Legal Studies, and Marketing providing a foundation for excellent critical and analytical thinking, business strategy, relationship building, and networking.


Product and Retail Go To Market Consultant

Entrepreneurial, Senior Executive with over 20 years of experience leading emerging consumer technology companies on brand and sales strategies including capital raise, organizational development, and growth plans as CEO, President or SVP Sales and Marketing.

Consistent track record of discovering, developing and driving new business opportunities for manufacturers and retailers in consumer product goods industry. Executed strategies across multiple product categories including consumer products, computing, console and PC gaming, display technologies, smartphone accessories, health and fitness wearables, 3D printing and app based hardware.

Antoine Casanave
Antoine Casanave

Luxury Distribution Consultant

Antoine Casanave is a Luxury Goods and Distributor Consultant. Antoine has years of experience building brands and relationships in the wine, spirits and luxury goods industries. Antoine leverages his extensive network of contacts and experiences to build brand’s strategic partnerships, sponsorships, and event portfolio to grow market awareness. Antoine promotes products at some of the most prestigious events and award shows in Los Angeles, Las Vegas and San Francisco. He excels at business development through partnering clients with the industry leaders they are looking to reach.

Julia Lee
Julia Lee

Marketing and Events Consultant

Julia Lee is a Marketing and Events Coordinator at Piedmont Avenue Consulting, Inc. She helps clients with their marketing strategy by leveraging previously untapped opportunities and data. Additionally, Julia’s expertise in social media has helped clients develop social media strategies and content to increase engagement and impressions online. Born and raised in Hong Kong, her international perspective helps clients connect with individuals and businesses globally. Julia is currently pursuing a B.A. in Economics as well as Chinese and Business Administration minors at Georgetown University. 

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