Small Business Development Centers

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Small Business Development Centers (SBDCs)


We are proud to have contracts with several Small Business Development Centers (SBDCs) in Northern and Southern California and assist them in their mission to provide a wide array of technical assistance to small businesses, aspiring entrepreneurs, and larger companies and organizations through one-on-one counseling, educational workshops, trainings and specialized services to support business performance and sustainability and enhance the creation of new businesses entities.

David Mitroff, Ph.D. provides advisory services and conducts workshops for clients of the San Francisco SBDC, Long Beach City College SBDC, Economic Development Collaborative (EDC) SBDC, Alameda County SBDCContra Costa County SBDCSan Mateo SBDC and Silicon Valley SBDC. Visit your counties Small Business Development Center (SBDC) website to learn more about upcoming SBDC workshops or to request a counseling session.

Small Business Development Center (SBDC) advising is free of charge and are paid for by the county that your business is located in. You must, however, first sign up on your county’s SBDC website to begin services. To find your local SBDC please visit

After being assigned by your local SBDC to work with David Mitroff please use our self-scheduling tool below to schedule an appointment.

Schedule SBDC Advisory Consultation

SBDC Policies Because of the demand for these services we have an SBDC policies page that covers a range of issues including contacting David via email or phone at 510-761-5895 if you need to reschedule your appointment at least 48 hours in advance of your scheduled meeting.

More about David Mitroff, Ph.D.

Piedmont Avenue Consulting was founded by David Mitroff, Ph.D., to meet the growing needs of the consulting relationships he has built with organizations and business owners in the San Francisco Bay Area and beyond over the last 15 years.

Dr. Mitroff has held numerous consultative sales and technology positions, along with co-founding three companies, covering diverse environments including technology, business, legal, financial, retail, restaurant, government, academic, and healthcare.

His extensive education includes a Doctorate Degree, Masters, and Bachelors, in Clinical Psychology with additional coursework in law and business administration. This wealth of knowledge is transferred to clients, in particular, David shows clients how to master the psychology behind the customers’ decisions leading to heightened sales, increased customer experiences, and enhanced relationship building techniques.

These comprehensive experiences, along with an extensive network of contacts are uniquely leveraged and differentiate David from other consultants. He questions assumptions offer creative ideas, and encourages new initiatives from strategy through implementation, from company formation to enhancing an existing organization.

David is an active member, on the executive board, or advisory committees for several organizations. Dr. Mitroff is also an Instructor who teaches entrepreneurship and marketing courses at the University of California, Berkeley and is a Google Mentor for the Google for Startups program. He continually collaborates with several consultant groups, merchant associations, and charities to best serve the community.

Through his consulting, lectures, training, and keynotes David Mitroff, Ph.D. ( has educated more than 35,000 business owners. He is a featured media expert for NBC, ABC, Business Times, Hospitality Technology, California Lawyer, and more.

Contact Us

Please call us now at +1-510-761-5895 so we can best help you.

You may also schedule a call using our self-scheduling tool at
or complete our the contact form and we will get back to you as soon as possible.


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