Piedmont Avenue Consulting was founded by David Mitroff, Ph.D. to meet the growing needs of consulting relationships built with organizations and business owners in the San Francisco Bay Area and beyond over the last 15+ years.
Dr. Mitroff has held numerous consultative sales and technology positions, along with co-founding three companies, covering diverse environments including technology, business, legal, financial, retail, restaurant, government, academic, and healthcare.
His extensive education includes a Doctorate Degree, Masters, and Bachelors in Clinical Psychology with additional coursework in law and business administration. He shows clients how to master the psychology behind customer decisions — leading to heightened sales, increased customer experiences, and enhanced relationship-building.
David is an Instructor at UC Berkeley (teaching entrepreneurship and marketing) and a Google for Startups Mentor. Through his consulting, lectures, training, and keynotes, David has educated more than 35,000 business owners. He is a featured media expert for NBC, ABC, Business Times, Hospitality Technology, California Lawyer, and more.