01 · The programWhat is an SBDC?
Small Business Development Centers (SBDCs) provide a wide array of technical assistance to small businesses, aspiring entrepreneurs, and larger companies and organizations through one-on-one counseling, educational workshops, trainings, and specialized services. The mission: support business performance and sustainability, and enhance the creation of new business entities.
David Mitroff, Ph.D. provides advisory services and conducts workshops on behalf of multiple SBDCs across California. SBDC advising is free of charge — paid for by the county where your business is located. You must first sign up on your county's SBDC website to begin services.
To find your local SBDC, visit americassbdc.org/small-business-consulting-and-training/find-your-sbdc/.
02 · PartnersOur SBDC partners.
David provides advisory services and workshops for clients of the following SBDCs:
03 · ProcessHow to get started.
Register
Sign up on your county's SBDC website to begin services. The county covers the cost — services are free to you.
Get assigned
After being assigned by your local SBDC to work with David Mitroff, use the self-scheduling tool below to book your appointment.
04 · BookSchedule SBDC advisory.
Important: You must first be assigned by your local SBDC before scheduling with David. If you have not been assigned yet, please contact your county's SBDC first.
SBDC Policies: Because of the demand for these services, we maintain an SBDC policies page covering scheduling, reschedules (48 hours minimum notice), and engagement protocols.
Book your advisory session.
Use our SBDC self-scheduling tool to book a confirmed appointment with David Mitroff, Ph.D. Once your local SBDC has assigned you, you can proceed directly.
05 · AboutMore about David Mitroff, Ph.D.
Piedmont Avenue Consulting was founded by David Mitroff, Ph.D. to meet the growing needs of consulting relationships built with organizations and business owners in the San Francisco Bay Area and beyond over the last 15+ years.
Dr. Mitroff has held numerous consultative sales and technology positions, along with co-founding three companies, covering diverse environments including technology, business, legal, financial, retail, restaurant, government, academic, and healthcare.
His extensive education includes a Doctorate Degree, Masters, and Bachelors in Clinical Psychology with additional coursework in law and business administration. He shows clients how to master the psychology behind customer decisions — leading to heightened sales, increased customer experiences, and enhanced relationship-building.
David is an Instructor at UC Berkeley (teaching entrepreneurship and marketing) and a Google for Startups Mentor. Through his consulting, lectures, training, and keynotes, David has educated more than 35,000 business owners. He is a featured media expert for NBC, ABC, Business Times, Hospitality Technology, California Lawyer, and more.