Customer service is everything. A happy customer is one that is more likely to refer you to their friends and to make repeat purchases. Customer service, however, is more than ensuring that the customer has a smooth experience. It means understanding who your customer...
Some marketing strategies still work despite the big leap to digital marketing. Strategies like email marketing, for instance, are derived from the old strategy of sending promotional emails to attract customers. Word of mouth and customer recommendations are also...
What are Internet Marketing strategies that can improve your performance? Internet marketing is a new trend in marketing that many businesses started to emphasize their marketing efforts online. By knowing some of the key metrics, we can know how to design campaigns...
What is agile marketing and how can it improve your performance? Have you heard agile marketing before? Did you know that using agile marketing approach can deliver more than five times campaign performance improvements? What’s the difference between Traditional...
Five essential non-commercial metrics (Brand awareness, Test-Drive, Churn, CSAT, Take-Rate) that will help your business The book “Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know” by Mark Jeffery includes the 15 key metrics for...
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