What is a Marketing plan? A marketing plan is a business document which summarizes the tactics that are going to be used within your advertising strategy. The document should cover a precise period of time and outline various aspects such as goals, costs and steps...
There are no guarantees in life and no guarantees in business. A seemingly great ad campaign can gain massive backlash from the public. A new product could fail spectacularly in the markets. This happens because you cannot assume that your opinions will translate to...
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