AI is not a trend that marketers can ignore anymore. It has become an advanced technology that has revolutionized digital marketing. Customers expect businesses to interact with them in a personalized and targeted manner. And the competition to reach customers in today’s business world has only grown and become stiff. A lot of businesses are launching themselves online, yet most of the audiences remain the same. That’s where AI comes into force. According to a report, the market capture of AI in digital marketing was estimated at 15.84 billion dollars in 2021, and it is expected to reach 107.5 billion dollars by 2028.
In this blog, we will discuss the scope of AI in digital marketing and, more importantly, why businesses need AI more than ever.
What is the Significance of AI in Digital Marketing?
The extent of AI’s impact on marketing can be observed in terms of the efficiency of routine tasks, running targeted campaigns, and personalized communication. Customers can now wade through an immense amount of data retrievable from organizations’ social media accounts, email conversations, website activity, and sales records. For example, AI interactive tools can categorize lists of audiences according to their behavior, choice, and interaction rate to promote marketing messages accordingly.
You have to agree that artificial intelligence is changing the content creation process. This is why it is possible to use tools built on NLP (Natural Language Processing)—to create SEO-friendly and engaging content for the target audiences. AI also enhances advertisement, whereby it is possible to determine the best time and particular channel to place the adverts to realize the goal of saving cost and maximizing ROI.
Why Should Marketers Embrace AI Tools and Strategies?
Every marketer knows the challenges they face through traditional digital marketing strategies: resource exhaustion, routine tasks, manual inputs, and more. But with AI tools, all those difficulties can be put to rest.
So, here are the reasons why marketers should incorporate AI tools into their marketing strategies.
- AI can enhance customer interactions and offer a seamless experience. You can also personalize your marketing communications to specific segments of your audience to boost engagement.
- AI can help you improve efficiency in your tasks and save costs. It can also boost the productivity of your existing workforce.
- AI can analyze large amounts of data and offer insights so that you can make informed decisions.
- AI gives you a competitive edge to ensure your customers know what more you can offer them.
How Digital Marketers Can Leverage Intelligent Automation to Beat Their Competitors
The use of AI in digital marketing is helping campaigns become smarter and faster while being more personalized. Artificial intelligence tools give digital marketers the possibilities they need, from data-driven decision-making to content customization, to better address their customers.
Here are the areas in which AI can prove influential in digital marketing.
1. Through Data-Driven Decision Making
AI tools can help collect, process, and analyze large amounts of data in seconds, which would take days or even weeks for humans to do. It can also provide real-time analytics of your marketing campaigns so that you can modify and make subsequent changes to enhance the results while saving time and budget.
2. Through Content Creation and Personalization
The generative AI tools have made content creation easy and fast. Due to the growing popularity of social media, content consumption has readily increased, and the demand for fresh content has grown exponentially. With AI-powered content generation tools, you can write text-based content for your websites, social media copies, emails, etc. You can generate images based on a few lines of prompts. You can also create personalized content based on segments of your audience to make it more engaging.
3. Through Predictive Analytics and Customer Segmentation
AI can help you analyze patterns of your customer’s buying behaviors and predict their future purchase and the products/services they are likely to purchase. You won’t just understand your customers better, but you can also learn how to group two similar customers based on numerous factors.
How Intelligent Automation is Enhancing Marketing Efficiency?
Intelligent Automation is now influencing the dynamics of Digital Marketing. By leveraging AI tools that automate processes and improve customer relations, businesses can reduce time and costs, resulting in improved ROI. It is now time to find out exactly how the presence of AI has benefited marketing and how brands have been keeping up.
Automation tools can handle routine and repetitive tasks with ease. As marketers, you can free up your time on manual processing and put your money into creating new strategies and adding more creativity.
Here are a few areas where intelligent automation can come in handy.
- Chatbots: You can use AI-powered chatbots, such as Drift, Intercom, etc., to handle your website’s queries and provide 24/7 assistance even without physically being present.
- Automated Emails: You can create and send automated emails using platforms like Mailchimp, HubSpot, etc. You won’t have to worry about timing and personalizing the emails any longer.
- Ads Management: You can use tools like AdRoll, Google Ads, etc., to manage ad placement, bidding, and targeting. This can help you maximize your ad budget, improve your existing marketing campaigns in real time, and generate desired results.
Key Takeaways
Digital marketing is one of the key areas in which artificial intelligence has greatly impacted, and businesses can gain many benefits by utilizing the technology. Experts at Mavlers, a new-age martech agency, reveal that the future of AI in marketing is bright, and the challenges are simultaneously diverse and emerging: from the local evolution of machine learning techniques and generative AI to best practices in AI that maintain customer privacy.
The daily marketing goals and objectives should then be aligned with the AI strategies, and the respective tools should be incorporated responsibly, hence harnessing efficiency and creativity. It is time marketers began using AI and intelligent automation tools to improve their work more efficiently. For further and more detailed information regarding particular tools, read more about the current AI trends in digital marketing and AI examples that may be useful when studying AI.
