When picking a date for an event, do not dismiss overlapping events. You’re going to put so much effort into getting people’s attention, regardless. Don’t let the reason people miss your event be because you did not realize that DreamForce was the same night.

Things happen, people and technology are not always reliable. You, however, must be. Remain resilient if a vendor cancels last minute, the speaker blows out, the computer crashes, or you forget the presentation. You may have a clear idea of exactly how an event will go, but the truth is that it is never what you expect. Sometimes that’s for the better or worse. By coming into an event over-prepared, you will be able to relax and roll with the punches. “Hope for the best, plan for the worst.”

You’ve held a successful event; people enjoyed their time and you made your impact. Now what? It is essential that you thank the people that not only attended the event, but even those that signed up. Whether they showed up or not, they have become a part of your network, and showing people gratitude is one of the fundamentals to building new relationships.